I was just going through a test campaign results. Campaign was setup to test sales copies for one of my product & I am quite amazed with the results.
Initially I thought that I would not hype up anything but the copy with all the hype (screenshots of my CB & Paypal account with focus on what user can do with that amount of money) converted superbly at 27%
One copy that came close was one converting at 9%
So I have no choice but to use hyped up sales copy for my product. So what do you think & what are your experiences? Only hype sells?
I think as most of IM/Make Money Online niche products are targeted towards newbies (who love to dream big) so we have got no option.
Every response is appreciated.