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Building an email list, whats the hardest thing ?

by ianwicks
15 replies
Hi all,

We are doing a little research and hopefully this will help others at the same time.

Could I ask what you have found to be the most hardest part of building a email list or any questions you may have on list building.

Thanks for reading this post

Ian
#building #email #hardest #list #thing
  • Profile picture of the author Big Al
    Hiya mate

    It's always going to be driving the traffic... or raising the funds to pay for traffic.

    From my experience.

    Al
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    • Profile picture of the author whitewave
      Hello,

      Finding content to send them is always a chew for me...
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  • Profile picture of the author ianwicks
    So far we have getting traffic, paying for traffic, getting good content.

    Thank you guys for your replies.


    Can anyone else add to this ?
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  • Profile picture of the author leppozdrav
    Increasing your opt-in list of targeted email clients is the most important email marketing strategy you can use.
    Your email list is actually a group of potential “sales leads” and you should treat expanding your email list as one of your most important marketing activities, second only to creating your web site.

    The more effort you put into developing your email list, the more potential customers you will have. Conversely, if you fail to collect email addresses, your online business growth will halt. It’s that simple.

    Wish you all the best!
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  • Profile picture of the author SuitUp
    I would say getting the first subscribers... Once you have build the list to a certain size it's easier to keep the ball rolling.
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  • Profile picture of the author ktmakwana
    Ian,

    In order to build a list, there are number of steps/tasks that you need to undertake to have a successful email marketing campaign.

    1) Understand what the market wants for a particular niche
    2) Create a quality product
    3) Create a squeeze page
    4) Send traffic to squeeze page to establish conversion and acquistion cost of subscribers
    5) Once you have established the stats in step 4 then you decide on the strategies to drive traffic to your squeeze to build your list
    6) Building a relationship with your subscribers
    7) Monetise your list

    For me has been getting targeted traffic to keep the acquistion cost of subscribers low as possible and then the next challenge will be building a relationship whereby the subscribers turn into clients.
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  • Profile picture of the author michaelcorvin
    Hey,

    Most difficult things when building a list:

    1. Driving Traffic - Not too difficult, especially if you can put the effort into building a traffic system that adds a touch of viral in it...you want it to grow perpetually and hands off.

    2. Once you start the list you need to have interesting and powerful content to offer your list...from day 1. It takes time and effort without your emails seeming like spam. So even when you only have 10 subscribers, you need to mail like you have 10,000.

    Hope that helps :-)

    Michael
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by ianwicks View Post

    Could I ask what you have found to be the most hardest part of building a email list
    Ensuring that the traffic generated to the page with the opt-in is well targeted enough. Building big lists isn't too difficult, but of course it's by no means necessarily true that the biggest list equates to the biggest long-term income.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Alexa Smith View Post

      Ensuring that the traffic generated to the page with the opt-in is well targeted enough. Building big lists isn't too difficult, but of course it's by no means necessarily true that the biggest list equates to the biggest long-term income.
      Once your offer and followup is fine-tuned, this is the biggest ongoing challenge.

      In another thread, a Warrior was looking at running a Facebook contest with an iPad as the prize. He was looking for the way to get the most 'likes' or entries.

      The question I asked him, and that's relevant here, is this:

      "Would you rahter have a list of people interested in your product and what it can do for them, or a bigger list of people who just want a free iPad?"
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  • Profile picture of the author Anonymous Affiliate
    Driving targeted traffic to your squeeze page in a significant amount is, by far, the most difficult part.
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  • Profile picture of the author Joe Benjamin
    The hardest part about building a list is working
    hard to successfully build one.

    Truth is it takes WORK to put a high-converting
    squeeze page together.

    It takes WORK to put together content (original
    or not).

    It takes WORK to write the emails for content &
    sales (or a hybrid of both).

    It takes a lot of thought and careful planning to
    do right, but also massive action.

    No...

    driving traffic isn't the hard part. That's *easy*.

    it's everything else AFTER you get the traffic
    that makes it so challenging --

    yet at the same time so much fun to do
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  • Profile picture of the author WebPen
    I'd say the hardest thing about building a list is getting quality traffic.

    Ever since I joined IM, everyone has said its about getting quality traffic to your site.

    You can build the greatest opt in page in history, but if you don't have any traffic there's no point.

    Or you can have the hottest dating site ever, but if all of your traffic is married then its kinda pointless (at least, in the perfect world it would be! )
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  • Profile picture of the author ianwicks
    wow, I never imagined that I would get such a quick response, thank you all so far.

    Please all warriors looking at this, please post something , everything helps in some way good or bad.

    You people that have posted so far you are Awesome, I can't thank you all just yet as I dont have the thanks button.

    but I do appreciate it a great deal, so written here is a thank you

    Ian

    p.s keep the posts coming please
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