Do I HAVE to buy a new domain for each new blog?

33 replies
Hi, warriors.

From what I understand, when you set up a new blog, you find a related long-tail keyword and buy a new domain preferrably with the name containing exactly the keyword and nothing else. This is supposed to help with Google ranking.

But if this domain is brand new, the ranking is not so easy to get any way.

So, why not use a generic domain that is, say over 6 years old and has lots of links to it already? Then just create a new keyword rich subfolder for every new blog and go, like: dating.domain.org or weightloss.domain.org or dogtraining.domain.org and so on.

My reasoning is that if you put more blogs on one domain with a history and create more inbound links, the domain should increase its rating and help the blogs rank better as well.

So, why buy a new domain for every new blog? What am I missing here?

Would appreciate your comments and experiences.
#blog #buy #domain #new domain
  • Profile picture of the author Daws0n
    That's exactly what free hosting providers do. i mean, they give free sub domains to users to host their sites. like site1.hostingdomain.com, site2.hostingdomain.com, site3.hostingdomain.com and in this way their Alexa ranking and overall ranking improves on Auto Pilot. because users will work on their respective sites while remain on the free hosting's domain.
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    • Profile picture of the author whitewave
      I'd say go with several domains, not sub-domains.

      The example of the free hosting sites are examples of why not to do it. How often do you see a subdomain right at the top of google?

      In smaller niches (or long tail niches) as little as 5 unique posts drip fed over time with a few quality back links and keyword in the domain is enough to get top 5 rankings.

      This is the method I use and it works great.
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  • Profile picture of the author JustinDupre
    Yeah go with totally different domain. Better to organize them and separate them right in the beginning, you will have better chance with google rank in long run. I agree with whiteeave.. you don't see much sub domain on top of google first page.
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  • Profile picture of the author tokaje
    Originally Posted by Val Kilner View Post

    Hi, warriors.

    From what I understand, when you set up a new blog, you find a related long-tail keyword and buy a new domain preferrably with the name containing exactly the keyword and nothing else. This is supposed to help with Google ranking.

    But if this domain is brand new, the ranking is not so easy to get any way.

    So, why not use a generic domain that is, say over 6 years old and has lots of links to it already? Then just create a new keyword rich subfolder for every new blog and go, like: dating.domain.org or weightloss.domain.org or dogtraining.domain.org and so on.




    My reasoning is that if you put more blogs on one domain with a history and create more inbound links, the domain should increase its rating and help the blogs rank better as well.

    So, why buy a new domain for every new blog? What am I missing here?

    Would appreciate your comments and experiences.
    I would go for a generic keyword name (if available) for my domain name, and then you can put the articles into sub directories, and make sure the title of the article include the long-tail keyword, that also is the sub domain.
    This way you will only need one domain.

    But again there are pros and cons...... if you get slapped by Google for some reason, or they decide to change their algorithm (like the recent Panda , and Panda II update, which they recently did), you will be suffering with everything...... when you spread your eggs to more baskets, then you´re less vulnerable.

    ......You might want to have several different generic-named domains (Blogs) according to the different niches you operate in, and within each of those domains, you put all the good long tailed keywords you would like to rank for as sub domains. -- This is a kind of go-between method.
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  • Profile picture of the author Val Kilner
    Thank you, guys, for the input. Really appreciated.

    So, basically, it is more about spreading the risk. If one site is slapped - you get other sites on different domains. But as far as ranking is concerned, I still think that the example with free hosting sites work well - there are so many Blogger.com blogs in Google Top 10. Kind of a balance.

    As I see it, maybe the way to go is to cluster somewhat related blogs in sub-domains on a generic domain. And have more than one cluster, that is generic domain with blogs in subdomains.
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  • Profile picture of the author tomewer
    Google loves relevant domain names too...that's why credit cards dot com ranks above American Express and the like.
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  • Profile picture of the author Andrea Wilson
    I read good points on why we should spare money for buying new domains for each new blog. But I sure did had a subdomain ranking in google. So its still worth exploring the subdomains if you have a tight budget.

    Andrea
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  • Profile picture of the author Brian E Adams
    Google will not give you the extra boost if you have sub-domains. I prefer exact match domains and separate domains.

    It really depends on your intent. If you are trying to optimize around just one keyword, then go with a separate domain. If you're trying for an authority site then use sub-folders.
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    • Profile picture of the author JohnMcCabe
      The keyword,genericname.tld approach seems to be working for About.com...
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  • Profile picture of the author Istvan Horvath
    Just for clarification: some people seem to miss the difference between subfolders and subdomains and they use it as if they were interchangeable. They are not.

    Most search engines treat subdomains as different sites, while subfolders are considered parts of the same site.

    example.com = domain
    something.example.com = subdomain
    example.com/something = subfolder
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Istvan Horvath View Post

      Just for clarification: some people seem to miss the difference between subfolders and subdomains and they use it as if they were interchangeable. They are not.

      Most search engines treat subdomains as different sites, while subfolders are considered parts of the same site.

      example.com = domain
      something.example.com = subdomain
      example.com/something = subfolder
      This is exactly right, even if your control panel or ftp program makes the structure look like a series of folders on your server.
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  • Profile picture of the author rockyonfire
    For one niche I only use domain and sub domains for sub-niches.
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  • Profile picture of the author 1lov1
    keep domains separate...if you are putting in any time into each site...some people do subdomains under a master domain if you are doing related sites in same niche for somnthing like a classifieds/coupons,etc....but putting unrelated topics under same domain isnt a good long term strategy.
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    • Profile picture of the author HigherPrThanGod
      You're always better off with the domain over a sub-domain, but sub-domains can work.

      For instance, let's say you have MercedesBenz.com, so you create a sub blog named E350.

      So the site url is - e350.mercedesbenz.com. That would work. Where it runs into problems imo is if the main domain does NOT MATCH the sub domain name/niche at all.

      So.. http://e350.nicelipstick.com

      haha.. I hope this made sense.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by HigherPrThanGod View Post

        You're always better off with the domain over a sub-domain, but sub-domains can work.

        For instance, let's say you have MercedesBenz.com, so you create a sub blog named E350.

        So the site url is - e350.mercedesbenz.com. That would work. Where it runs into problems imo is if the main domain does NOT MATCH the sub domain name/niche at all.

        So.. http://e350.nicelipstick.com

        haha.. I hope this made sense.
        Made sense to me.

        I agree that the top level domain and the subdomain should "eyeball" as related. If, for some reason, that isn't possible/practical, the next best thing is a very generic top level. Something like About, Yahoo, etc. so that the SEO relevance falls on the subdomain.
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        • Profile picture of the author cpuman
          wow most of you are wrong..It does not matter, all that matter is content.

          type in google 'lose weight fast"

          there is one 1st listing site with hundreds of niches broken down on one site. its called momswhothink.1st listing fist page of google for lose weight fast. save money and put it under one domain.

          just break it down into folders. like health folder with health blog in another sub folder
          example....
          etc.c0m/health/howtoeatgood
          etc.c0m/sports/howtoplaybasketball...


          Now buy another domain to keep subjects seprerate. Such as turtial blogs on one domain, review blogs on another purchased domain,tips blogs on another purchased domain and etc
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  • Profile picture of the author matt5409
    you don't NEED keyword domains to succeed, you should also air on the side of caution when registering new domains - you could waste a lot of time and money if the niche isn't right (been there).

    Instead, why not look to build a larger sitethat focuses on a broader topic, with niches within. i.e. mens clothing > formal wear > ties << this will be your microniche then you can open the site up to hundreds of different produycts/pages and subsequently, niches. this has an added bonus of any authority being passed around the site, which is better than starting all over again with a new niche domain
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    • Profile picture of the author tebor79
      err on the side of caution, not air.
      not to be a total richard. just saying.
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    • Profile picture of the author artgirl
      Originally Posted by matt5409 View Post

      you don't NEED keyword domains to succeed, you should also air on the side of caution when registering new domains - you could waste a lot of time and money if the niche isn't right (been there).

      Instead, why not look to build a larger sitethat focuses on a broader topic, with niches within. i.e. mens clothing > formal wear > ties << this will be your microniche then you can open the site up to hundreds of different produycts/pages and subsequently, niches. this has an added bonus of any authority being passed around the site, which is better than starting all over again with a new niche domain
      I totally agree with Matt5409!

      Build one authority blog or website with several niches and hundreds of products and your rewards will be GREAT! You should be focusing on building a long term BUSINESS and this is is why this method works so well!

      And here are the 2 TOP reasons for this:

      1. With an authority blog, you can create a post or page about any product or niche and in 24 to 48 hours, you can be ranking with little or no backlinks! Been there...done that!
      2. It is MUCH easier and faster to work with one blog instead of 10, 20, 30 or more blogs. We all have a life...right?

      I hope this helps.
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  • Profile picture of the author cpuman
    how many blogs would you put on one domain?
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  • Profile picture of the author JamesGw
    From my experience, subdomains do not hurt with your ranking at all. The only thing that might suffer is your direct traffic, but if you're not too concerned with that then it shouldn't be an issue.
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    • Profile picture of the author cpuman
      Originally Posted by JamesGw View Post

      From my experience, subdomains do not hurt with your ranking at all. The only thing that might suffer is your direct traffic, but if you're not too concerned with that then it shouldn't be an issue.
      Well iw as thinking to put my blog sin subfolders on the domain. im thinking I might just do .info blogs
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  • Profile picture of the author mandom
    With as cheap as domains are, I'd say go with a domain rather than a sub-domain.
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  • Profile picture of the author Troy_Phillips
    Sub-domains can rank just as well as a a top level domain. In most of my local directories I run for offline online hybrids ... I will use the town name as the top and use exact match longtails to name my subs ... they rank very well
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  • Profile picture of the author alexcercel
    Subdomains and folders rank pretty much the same in my experience. However, if you're looking into working with different niches (not sub niches of a main niche) I would go with different domains. Even .info would do.

    Also you should consider this: If you were to target dog training in the main domain with /puppy-training, /defensive-training, /byte-training, etc you would SEO and backlink each with their respective keywords. If your domain was JustSomeGenericName.org how would you backlink you main page?... With a DogTrainingExampleDomain.com you would go for the broader keyword.

    Hope this helps

    Thanks,
    Alex
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  • Profile picture of the author Benjamin Ehinger
    For the long term it is so much better to have a new domain name and for a few dollars a year it is an investment in your business. Sure it takes time to build up ranking, but if you were to use a sub domain name you would put yourself even further behind.

    Benjamin Ehinger
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  • Profile picture of the author cpuman
    Good points. Im leaning more towards what Alexcercel stated
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  • Profile picture of the author Summer1
    I have used to buy new domain for new topics for specific keywords I want to rank for..

    But it ended up of me cleaning all of them since I don't have time or budget to make them grows..and they make my webservers fully loaded with domains
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  • Profile picture of the author shahriyar
    Just a quick thought,

    * Even if you setup blogs on sub domains, you will have to do all the backlinking with your keyword. Old links with unrelated keyword in anchor text is not going tot help.

    * When you use exact domain, people tend to think you are an "expert" on that matter precisely. Therefore many people see you as an authority figure and your chances of conversion will be more from those people.
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  • Profile picture of the author billsull
    i'm getting overwhelmed!
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  • Profile picture of the author AMiRU
    I would buy a new domain for every new blog that I wish to open so google can specifically knows which blog is which.
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  • Profile picture of the author MKaren
    Originally Posted by Val Kilner View Post

    find a related long-tail keyword and buy a new domain preferrably with the name containing exactly the keyword and nothing else. This is supposed to help with Google ranking.
    .

    Im not an expert in Domaining thought and just starting to do so but I have so many successful client's website up in search engines result first page of Google,yahoo and even Bing.

    domain name nor subdomain name does have something to do with the website in the top search engine result its how competitive your keyword is and relevance of content.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by shahriyar View Post

      * When you use exact domain, people tend to think you are an "expert" on that matter precisely. Therefore many people see you as an authority figure and your chances of conversion will be more from those people.
      This may have been true at one time, but I think people are getting smarter.

      All it takes is for someone to click on a few of the absolutely incompetent websites out there with pretty domain names before they get skeptical about the expertise of the site owner.

      Especially on some of the real long tail keywords.

      Let's say you go to "leftbigtoefungus.info" and find a page with some badly spun articles and a glowing review of a ClickBank product, said page littered with spelling errors and typed out in broken English.

      Still think that visitor will believe the site owner is some kind of authority figure, just because they blew $10 on a domain name?

      Personally, if I were seeking a solution for toenail fungus (on either foot), I'd be much more likely to see WebMD or the American Podiatrists Association as an authority, even without the keywords...
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