Can misspelling a domain name be profitable?

by JSThompson

Posted: 13 years ago 16 replies

INTERNET MARKETING

Can intentionally misspelling a domain name be profitable?

For example I want to make a coupon site and I want to use the domain

crazydailydealz

Of course this is not the real domain I am looking at but it is a similar misspelling.

#domain #misspelling #profitable

WebPen 13 years ago

Depends on how you're using the misspelled domain I guess.

I definitely wouldn't buy something thing microzoft.com- anything with a business name or product name misspelled could be bad news.
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JamesGw 13 years ago

It could be profitable in the sense that you might make money off of it from people who, well, spell the domain wrong; however, you'll have a very hard time branding it. This means your business will most likely be capped by the number of people who can't spell.
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brunom 13 years ago

It could if done right. Just don't use brands.
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AnniePot 13 years ago

I tried this once but, in my opinion, it just left me with egg on my face. Several really "clever" folks contacted me and (in a couple of cases) went into great detail putting me down for my perceived lack of spelling abilities. I pulled the site and chalked it up as a learning experience I never want to repeat.
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- Michael Shook 13 years ago
  
  If you are considering something spelled along those lines - with a z - that is a misspelling, but many people use that terminating z. It is actually fairly commonplace and would probably not be much of an issue.
  
  There is probably not much difference one way or another. In usage, a word is only misspelled if someone recognizes it as such.
  
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gskesavan 13 years ago

Crazydailydealz is a domain that is not bad, after all.

Mis-spellings can be profitable, but not in all cases. It may not be profitable when "weight" is mis-spelt "wait". Only a few people come up with such horrendous spelling.

But a profitable mis-spelling is "hemorroids" instead of "hemorrhoids". That is a case where you can make some good money if done the right way.
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idk007 13 years ago

I have 5 common misspellings of one domain name dealing with celebrities. I set one up as a clickbank affiliate and the rest redirect to that one. Let's see how it does. They've been pulling in about 100 hits a day (which is low considering the popularity of the real domain)
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- joolkano 13 years ago
  
  I would do keyword research first to see how many people are searching for the misspelled word. For example the word "reciever" (misspelled) still gets 8,100 global monthly search (Google Adwords keyword tool) and the correct one "receiver" gets over 60,500. (this is with exact search criteria)
  
  The word "dealz" gets 5,400 & "daily dealz" 390 global monthly searches. You can probably set up a simple site and fill it with CPA offers.
  
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WebMomentum 13 years ago

I've had success with typos - either keyboard typo's (errant keystrokes - i.e. finance might be finanxe) or common typos. However, I wasn't going in blind - this was back in the day when you could run searches on domains on Overture. Although my domain parking revenue isn't what it used to be - I'm still getting a large multiple of yearly earnings versus domain renewal fees.
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sbucciarel Banned 13 years ago

Many people who use typos in domains use a typo of a famous trademarked name and then they run the risk of getting a cease and desist or being sued by the trademark holder. I find it odd that if the domain is not a trademarked term that you would be interested in using a typo domain.
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- JSThompson 13 years ago
  
  I have no intentions of using branded or trademarked names in my domain name. I just have 2 domains in mind I want to make and they are misspelled intentionally for the keywords I am targeting. In my Adwords campaign I am going to target the correct spelling and the misspelling in an attempt to catch traffic from both.
  
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tokaje 13 years ago

You will have to research about how many people that misspells the one you´re thinking about... there might not be that many hits with a domain name like crazydailydealz..... but try youto ..... so it really depends. BUT you might end up needing a lawyer, because there have been lawsuits, and its illegal if registered with this as the only purpose
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gamingmaster42 13 years ago

As long as its not trademarked/copyrighted it's alright. Like in the crazydailydealz, that's a pretty decent domain.
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TiffanyLambert 13 years ago

I did a domain on a gaming headset that had lots of spelling errors and it went went sales wise
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RevSEO 13 years ago

I'm fairly certain that there's a rather large affiliate that has a misspelling of Facebook and is killing it. I remember finding the page (forget the mistype) and did some additional searching. From what I remember reading that guy was absolutely killing it!
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dyke 13 years ago

mispelled domain name maybe good but don't use brand names period.
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