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How To Write Killer Bullets

by Mike Williams
2 replies
Bullets keep your copy momentum in high gear.

Create hundreds of them - and spread them throughout your promo to keep your copy from feeling too dense and heavy.

Here's an easy formula for writing bullets: First sentence = mini headline. Second sentence supports first sentence with facts, statistics and other forms of credibility. For example:

* How women slash their risk of cataracts by 77%! Tufts University reveals simple - and highly effective - remedy you can use RIGHT NOW!

Enjoy folks!

I had never seen a formula for bullets before and I though you'd enjoy it!

Best Regards,
Mike

Credit: Clayton Makepeace's Total Package and specifically Carline Anglade-Cole.
#bullets #killer #write
  • Profile picture of the author Mad Dawg
    Thanks for the post, I definitely like the formula.

    Also, people should make sure to keep bullet points short and to the point. A problem I had with my earlier copy writing was making my bullet points like mini paragraphs, which made the copy really drag on.

    Short and to the point using your formula does make for a great bullet point.
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  • Profile picture of the author ryanman
    Yes this format of writing always works well.
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