
Asking For Name On Opt-In
On my opt-in forms I ask for the name so I can personalise the email and use their name in the title to increase opens.
Has anyone split test this over time? Should I lose the personalisation in exchange for getting the maximum number of emails possible?
I havent split test this myself yet so I am not sure how much it effects the signup rate.
I'm really interested to hear your experiences with this.
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