Best Clickbank Strategy For Multiple Products?

by ccora
6 replies
At Present:

I have multiple products on Clickbank over three different unrelated topic areas under one account. Hoplink is going to one main landing page where potential buyers see graphics of the three main topic areas which in turn lead to their respective landing pages at separate websites.

Future Options:

Option 1 -- Use a script like Easy Clicks so that I keep one Clickbank account but buyers get to the landing page of interest without the need for the common main landing page. I understand that I will still get only one Marketplace listing but sales from all three areas are tallied to this one listing.

Option 2 -- Get addition Clickbank accounts to again eliminate the one main landing page. Each topic area gets their own hoplink to separate websites. I understand that I will then get 3 separate Marketplace listings (in separate topic areas).

Which option would be the best one in terms of both direct sales and affiliate sales?

Also, should hoplinks go directly to sales pages or if possible, squeeze pages since repeated email marketing may result in greater chance of sales? Would affiliates generally have any preferences in this?

Thanks in advance.
#clickbank #multiple #products #strategy
  • Profile picture of the author adamj2
    I am also interested in this.

    If it is the same product but you just want seperate landing pages you can provide different hoplinks for different landing pages. Don't know how it is actually implemented though.

    Am also interested about what to do if you want to apply the product to multiple niches and as a result want to tweak the actual product slightly to make it more specific to each niche/subniche? Or have the bonuses different depending on what type of customer it is.

    Does anyone know if it is possible to list just one clickbank product but deliver a slightly different version of the product (i.e different bonus features) that is delivered based on what landing page the sale comes from?
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  • Profile picture of the author Brian E Adams
    I've also toyed with this question. The answer from CB experts is always the same.

    The most powerful feature of Clickbank is the ability to gain affiliates. The CB marketplace is an excellent way to troll fro new affiliates. To do this, you'll need separate accounts.
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  • Profile picture of the author MikeE516
    Make seperate accounts for each product.

    If someoen sees a bunch of different products on an inital sales page they start thinking about other things and not exactly focused on the product they came there to begin with.

    The point of a sales page is to keep the reader attracted on just that one product.

    If they see 3 different products, this could lead to Googling other things about those other products. Which could lead to other sales pages that aren't yours.

    You want to keep the reader on a one product page no matter what. When their minds start wandering, you can lose a potential customer.
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    • Profile picture of the author ccora
      Thanks everybody - looks like separate accounts is the way to go.

      What about hoplinks to the sales pages vs to squeeze pages? I would think that squeeze pages will eventually lead to greater chances of a sale due to an email followup sequence. Wouldn't affiliates prefer a greater chance of sales this way?
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      • Profile picture of the author Big Money
        Make an additional account for each new product. Additional accounts are $29.95. It's more than worth it. You'll get that back after one sale.
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      • Profile picture of the author JPaston
        Originally Posted by ccora View Post

        Thanks everybody - looks like separate accounts is the way to go.

        What about hoplinks to the sales pages vs to squeeze pages? I would think that squeeze pages will eventually lead to greater chances of a sale due to an email followup sequence. Wouldn't affiliates prefer a greater chance of sales this way?
        Your hoplinks should definitely go to sales pages. I've seen affiliates put off by just seeing a squeeze page because they think they're just building your email list rather than making a sale.

        The way to encourage visitors to your sales pages to opt-in to an email follow up sequence is to offer them a free report. Put the squeeze box high up on your sales page so it is one of the first things they see after the title. Your report should give them valuable info that will encourage them to buy from you.
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