Clickbank Experts Testing conversions

by Paul Guilfoyle

Posted: 12 years ago 12 replies

INTERNET MARKETING

Hi, I have a question for affiliates please.

I want to test whether to spend time in building a review site. How would you test?

Okay I've found a CB product in an interesting niche. Grav is not all that high >10<20
Its not in IM niche.I like the sales page, reputable vendor,good affiliate tools. If I had this problem it solves I would probably buy.

I can build a squeeze page and produce a free report and write a few email follow ups fairly quickly.

I want to see if this product converts before I spend too much time on keyword research and SEO. I'm ruling out google PPC for now.

What methods to drive traffic to the squeeze page would you recommend to get a quick idea of conversion?

Or am I being too lazy- Do I have to put the big effort in and accept the percentages -
some convert well,some dont.

I'm thinking possibly-
Ebay classifieds
Traffic swarm ads
Facebook banner ad?

Craigs list ????

Yahoo questions ?
Fiverr - outsource ads to tweets

Article distribution
Video ads

Thanks for your thoughts.
Paul

#clickbank #conversions #experts

gskesavan 12 years ago

Content syndication is your best bet. It is the fastest and the best way to test out. Write 10 articles and distribute it to 5 top directories.
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Alexa Smith

Banned 12 years ago

Originally Posted by Paul Guilfoyle

Okay I've found a CB product in an interesting niche. Grav is not all that high >10<20
Its not in IM niche.I like the sales page, reputable vendor,good affiliate tools. If I had this problem it solves I would probably buy.

You certainly make it sound like a "qualifier for one's attention". Well discovered.

Originally Posted by Paul Guilfoyle

I can build a squeeze page and produce a free report and write a few email follow ups fairly quickly.

Clearly, one can't meaningfully test it without doing those things (or a "landing-page with an opt-in", anyway, if not a "squeeze page" per se).

If I like the product as well as the sales page, I'd do that and write a few articles, put them on a little site, have them syndicated as widely as possible in ezines and anywhere else I can (including probably one article directory as well, hoping for further syndication from there - there's clearly little point in using additional article directories) and see what happens, expecting to make sales if the sales page is good.

I must admit Ebay classifieds, Traffic swarm ads, Facebook banner ads, Craigs list, tweeting, Fiverr and videos wouldn't occur to me at all. But I don't know much about any of those things or use them.

I might add "Yahoo Answers" to the mix later, for a few more strong backlinks, if I start selling it. But mostly the syndication of articles to relevant sites is going to do my off-page SEO for me.

Good luck!

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gskesavan

12 years ago

Originally Posted by Alexa Smith

I might add "Yahoo Answers" to the mix later, for a few more strong backlinks, if I start selling it. But mostly the syndication of articles to relevant sites is going to do my off-page SEO for me.

Good luck!

Okay Alexa beat me to it. I was about to add yahoo answers. It works like a charm if you do it right. Good luck!

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Paul Guilfoyle

12 years ago

Hi Alexa
Quote "If I like the product as well as the sales page, I'd do that and write a few articles, put them on a little site"

Can you explain what you mean by a "little site" please.

Would you register a domain name similar to the product name or would you use a more generic approach?

Where is best place to find relevant ezines - google?

How much would you budget to spend on advertising if you can answer this?

Would you keep going till you make some sales and then work out EPC?

Thanks for the great post.

PS Of course I meant Yahoo answers not "Yahoo questions" - does that exist

Thanks
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Alexa Smith

Banned 12 years ago

Originally Posted by Paul Guilfoyle

Hi Alexa
Quote "If I like the product as well as the sales page, I'd do that and write a few articles, put them on a little site"

Can you explain what you mean by a "little site" please.

Well, personally I use TypePad, but you can clearly do it in Wordpress instead (which far more people use, so I'm "guessing" you'd prefer it?). Just a site - to start off with, for testing - with a landing-page containing a prominently incentivised opt-in for the "free report" or whatever, and a product-review, and I wouldn't hesitate to put (masked) hoplinks there, and about 5 articles (I normally write 4/5 articles to start, because that'll be enough for me at least to see whether it's going to work out) on other pages, and the other bits and pieces you need (privacy, "about me", FTC-disclosure, site-map).

Originally Posted by Paul Guilfoyle

Would you register a domain name similar to the product name or would you use a more generic approach?

I don't do that, because I'd hate to be dependent on one product. What if it's no good, or suddenly gets withdrawn, or everyone refunds, or whatever? I want to be able to switch and add products easily, as an affiliate. So I always get a domain-name that fits the niche, not the product, myself.

Originally Posted by Paul Guilfoyle

Where is best place to find relevant ezines - google?

"Directory of Ezines" is best (but not free).

Originally Posted by Paul Guilfoyle

How much would you budget to spend on advertising if you can answer this?

I can't, sorry - I don't pay for advertising. At some point I'd like to learn far more about PPC than I know now and "get into it", but I don't have time for its learning-curve at the moment.

Originally Posted by Paul Guilfoyle

Would you keep going till you make some sales and then work out EPC?

Well, EPC are of course far more relevant to those paying for advertising ... but if it's low gravity (10 - 20 is ideal, for me) and the sales page matches my product-selection criteria, then I'm really expecting to make sales from it.

Thanks
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Paul Guilfoyle

12 years ago

Thanks for some great help Alexa- this is really highly valuable.

Wordpress is def for me - I'll do some keyword research first and target relatively low competition high search words-if I'm going to site build i might as well start SEO rolling.

When you say you don't pay to advertise how does ezine advertising work please?
I've paid for solo ads before but not done ezine advertising. Are there free ones when you pay for Ezine Directory?

Many thanks for you help here.

Paul

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JohnMcCabe

12 years ago

Paul, before you try things like eBay classifeds or Traffic Swarm ads, ask yourself this:

Would people interested in the solution this product promises look for that solution on eBay or Traffic Swarm?

eBay is hard to tell without asking you to reveal more than you probably should on a public forum.

My experience with Traffic Swarm is that most of the people are interested in getting more exposures to their TS ads, and in advertising MMO or MLM opportunities.

Originally Posted by Paul Guilfoyle

Thanks for some great help Alexa- this is really highly valuable.

Wordpress is def for me - I'll do some keyword research first and target relatively low competition high search words-if I'm going to site build i might as well start SEO rolling.

When you say you don't pay to advertise how does ezine advertising work please?
I've paid for solo ads before but not done ezine advertising. Are there free ones when you pay for Ezine Directory?

Many thanks for you help here.

Paul

I believe she's talking about using the DoE to find ezines in the niche and then contacting them to offer syndicated content. The 'not-free' aspect of DoE is that the owner charges a membership fee to access the directory.

Some ezine publishers do offer a free ad placement to DoE members in hopes of landing a repeat (paid) advertiser.

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Alexa Smith

Banned 12 years ago

Sorry for the confusion ... yes, as John says above, I meant getting content (my articles) syndicated in ezines. As a "content for backlinks" deal.

You don't have to wait for ezine publishers to find your articles in (for example) "Ezine Articles" directory: you can contact them directly and make it easier for them.

There are also sometimes niche sites which will take and publish content on that basis, with a backlink (not all the websites in specific niches necessarily belong to competitors). But you have to find the ezines in the niche - ideally through the "Directory of Ezines" itself (which has their details) but that isn't free.

So one of those things is equivalent to "guest blogging" (in a way) and another is "the same, but in an ezine instead of on a website".

It's all targeted traffic, though, from our point of view as affiliate marketers. And it's a valid test, because, as the saying goes, if you can't make sales of the product to targeted traffic, then you probably can't really sell it at all.

The difference (from "guest blogging"/"writing") is that I'm almost never writing content specially for them: it's almost all material which I've initially published and indexed on my own site, just as one should with an article which one's submitting to an article directory - and for the same reasons.

(The kind of articles which I get re-published this way and put in front of targeted traffic are articles written for syndication.)

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Paul Guilfoyle 12 years ago

Thanks John for sound advice as ever. With traffic swarm I think if you throw enough mud at the wall some sticks so if you can make a sale from this cheap traffic it makes you think its got legs.

I was just thinking of real quick ways to see if the product sells.
I'm now much more inclined to explore Ezine Directory.

and thanks again to Alexa

I'm offline till tomorrow now.
Take care and thanks again.
Paul
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- myob 12 years ago
  
  Just one quick tip to add for using the DOE. Perhaps this is backwards, but what I like to do is first test the response of ezines using solo ads (ad rates are listed in the directory). This does two things for you. First, you can see if the ezine is targeted for your market. And second, the publisher will more readily accept your article as a more attentive or obligatory consideration for syndication. The larger publishers particularly get bombarded with article submission requests, but having established yourself as a serious marketer will put you on top of the heap. Also it is regarded as professional to cite any relevant previously published articles in your query.
  
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Paul Guilfoyle

12 years ago

[QUOTE=Alexa Smith;4181037]
The difference (from "guest blogging"/"writing") is that I'm almost never writing content specially for them: it's almost all material which I've initially published and indexed on my own site, just as one should with an article which one's submitting to an article directory - and for the same reasons.

QUOTE]

Hi Alexa-

Most articles I've published have been submitted to EZA. I always thought they will not publish an article that has already been indexed (albeit on my own site).

Looks like I've been wrong here.

Thanks,
Paul

Thanks
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Alexa Smith

Banned 12 years ago

Originally Posted by Paul Guilfoyle

Hi Alexa-

Most articles I've published have been submitted to EZA. I always thought they will not publish an article that has already been indexed (albeit on my own site).

You're by no means alone, there.

The reality is that article directories don't require previously unpublished articles, and wouldn't survive if they did. EZA has no such requirement, and never has.

After Google's "Panda update" a few months ago, they announced on their blog that - for the first time - they were considering instituting such a requirement, but then a couple of days later they (very wisely) announced that they'd decided not to. (They would have lost many - perhaps most - of their best authors over it).

Like countless other article marketers, I have over 1,300 articles in EZA (and many of them are in other directories, too), all of which had previously been published in identical form on my own websites first.

This helpful, detailed thread explains the importance of not giving article directories previously unpublished articles.

In the introductory email series EZA send out to new authors, they specifically request the submission of articles previously published on the authors' own sites/blogs.

Thanks

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