Offering a Lifetime Guarantee
Now before you go pulling out all the tired old chestnuts about 99% people never taking you up on your guarantee, when you have fairly expensive (but good quality) product, when (economic) times get tough, my experience has been they DO ask for refunds, more than usual. Not everyone certainly, or even most, but enough that I see a difference between a 30 day and 90 day guarantee. (And the only reason I can see in many cases is they need the money for bills...I've had people come right out and tell me.)
So the question is, offering lifetime guarantee would certainly HELP sales, no question, but do you think it would also bring the serial refunders and ebook cheats out of the woodwork as well?
Do you think you'd be opening yourself up to more problems down the road?
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Save Time, Save Money, Save the Planet
www.making-biodiesel-books.com