7 SEXY SEO SECRETS

Hi,

This is the first of the 7 SEXY SEO Secrets. I would appreciate Warriors thoughts on content, readability and value. All responses received (good or bad) will receive a free upgrade key for Wordpress Plugins | Fruity Plugins, which has an important new release this coming weekend. Thanks, Allen

The First SEXY SEO SECRET

One of the most important facts you can know about SEO or Search Engine Optimisation, is the distribution of clicks on a search engine landing page. After all, it is no use patting yourself on the back for that page 2 listing, when in fact, that listing is going to make no to little difference to your overall business.

Page 1 accounts for over 90% of all traffic!

The other important fact to know is that Google is king. Yes, Google accounts for around 65% of all search traffic, so, in simple terms, unless you are on page 1 of Google, for your chosen search term, then you are going to be losing out on over 50% of your target market.

Let me repeat that for the hard of hearing and those at the back. Google page 1 is worth more than 50% of the total traffic for your niche.

So, that's where you need to be. Full stop. Anything less and you're missing out. Big time!

So, let's assume that you've hired one of the top SEO companies or you've invested a massive amount of time and energy to not only learn the ins and outs of search engine optimization, but to also put into practice the right tricks, methods and secrets necessary to get yourself on page 1. Well done, take a bow. But is that the end of the story? No, I don't think so.

Ok, let's assume that your listing is on page 1, let's have a look at what happens to the clicks on page 1 of Google. There are three main elements to a Google search results page (for a typically commercial result i.e. not left handed basket weaving):

1. The three main sponsored results at the top
2. The sponsored results to the right
3. The 10 organic listings

So, around 21 results in all, less for less competitive terms, but let's stay with the 21 results page. Roughly, it is estimated, that for every 20 visitors 14 will click on one of the top sponsored results, 4 will click on the organic and only 1 will click on the ads on the right hand side. How does that match your typical browsing patterns? Now, some people will only click on ads, some not all but most, will choose the most relevant. The massive difference in all this is for the poor webmaster. The cost of maintaining a keyword in position 1-3 can be prohibitive, take SEO, for example, Google tells me they have around 1.2 million searches per month, in the US alone, and for me to take the number 1 spot, it would cost me around $4 PER CLICK. You do the maths. It's a big number. For most, certainly for me, way too big.

That's why organic SEO is the answer. What's the point? I hear a lot of people asking. Especially when 15 out of 20 click on the ads anyway? Well, this is where you are missing an absolute magical point. Not every keyword has 11 advertisers. Some have NONE at all. It doesn't mean they're worthless, far from it, in fact they could be some of the most valuable keywords of all. The other great thing on those pages, organic results get 100% of the clicks.

THE FIRST SEXY SEO SECRET:

It's called the long tail and it's where the money is.

I know you've had enough of percentages by now, but I want to leave you with one last thought. If the top 3 organic positions in Google attract around 60% of the clicks and the #1 position grabs over 70% of those, wouldn't you want to be number 1 on Google for your chosen search terms? In the organic? Where it's not costing you for every click you received?

I know I would.

That number 1 spot accounts for over 40% of all the clicks received in the organic listings.