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Is this a good idea for an amazon authority/review site?

by DarrellK
6 replies
I've been reading a huge amount on this excellent forum, but still can't decide where to start with my first site :confused:

It seems that google is moving towards authority sites, so is this a viable plan for a new amazon authority/review site? Pick a general site subject for example 'electric guitars' which has a lot of competition and I'm not likely to rank highly for and also does not have much commercial intent. But there is a lot that can be written about the subject which will have no ads to please google and then try to rank for less competition keyword phrases like people searching for particular string brands, or guitar amplifiers etc. So I guess I don't expect to rank for my primary keyword but just work on secondary long tail keywords.

Is this a bad idea?
#amazon #authority or review #good #idea #plan #site
  • Profile picture of the author zannix
    Hi Darell,

    In my opinion your idea is valid, however, when purchasing a domain name - consider finding a keyword that is not too competitive, but still receives a fair share of monthly traffic. This will make it that much easier to rank for that keyword. Also, be sure that the domain keyword can be expanded upon and related to other keywords of the same subject.

    I hope you see what I'm trying to say here.

    Good luck!
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  • Profile picture of the author hmpargi
    Yes it is very good idea. I my self own such sites and i am also going to sell few ready made sites which are amazon autority review sites
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  • Profile picture of the author ok123
    You are thinking too much. Just pick a category of products. Write reviews and build backlinks.

    The yardstick often taught in many courses is the number of sites using " " in google, but your real competition is the top 10 sites on google for your keyword.

    One of sites make money on Amazon from keywords which i did not initially target. So my advice would be to just get on with it.

    Enough backlinks and google is going to reward you.

    Originally Posted by DarrellK View Post

    I've been reading a huge amount on this excellent forum, but still can't decide where to start with my first site :confused:

    It seems that google is moving towards authority sites, so is this a viable plan for a new amazon authority/review site? Pick a general site subject for example 'electric guitars' which has a lot of competition and I'm not likely to rank highly for and also does not have much commercial intent. But there is a lot that can be written about the subject which will have no ads to please google and then try to rank for less competition keyword phrases like people searching for particular string brands, or guitar amplifiers etc. So I guess I don't expect to rank for my primary keyword but just work on secondary long tail keywords.

    Is this a bad idea?
    Signature
    Action expresses priorities - Mahatma Gandhi
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  • Profile picture of the author JohnMcCabe
    Darrell, this is actually one of the Old School approaches that is making a comeback. It lends itself to a tiered approach in your site structure, like this:

    Home Page --> optimize for competitive keyword

    Tier 1 -----------> optimize for longer tail, less competitive keywords with good volume

    Tier 2 ------------------> Optimize for long tails

    Do your internal linking properly, and as time passes and you keep adding content, you'll see your rankings rise on your Tier 1 and Home pages, for the more competitive keywords.
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  • Profile picture of the author DarrellK
    Thanks for all the replies. I'm going to build some sites using this approach and see what happens
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  • Profile picture of the author rockyonfire
    Yes it is a good idea. You should go for it. Amazon conversions are great.
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