I've seen a few posts lately pointing out that there are some differences worth thinking about, when you are marketing in the IM niche compared to marketing in other niches.
The difference is, that if you are in the IM niche, your potential customers are much more conscious about how everything works and the fact that they are being sold something. An example is that potential customers in the IM niche are much more likely to know, what an autoresponder is, how it works, that you can segment subscribers and personalize emails and stuff like that.
There is also a much bigger chance of potential IM niche customers knowing that anyone can buy a video testimonial on Fiverr than potential customers in other niches.
My question is, whether you believe that some marketing techniques or strategies simply don't work or are maybe less effective, when marketinng in the IM niche, simply because potential customers have a better understanding of these techniques and their purposes?