Sending Traffic To My Ezine Article

Yes.

Don't do it!

Why would you want to send traffic TO other people's sites rather than to your own?!

I do submit to Ezine Articles (directory) nearly every day (purely for the potential syndication value), but I'm pleased that I get only very little potential-customer-traffic, that way. I'd be very disappointed and frustrated to get more. With a click-through rate a little under 20% (one in five), for every visitor to my site I got that way, I'd be bemoaning the loss of the four others who didn't click through.

I don't want my potential-customer-traffic going there, so like many professional article marketers, I'm very happy that those nice people over at Google have kindly devalued the article directories so much.

I like to make quite sure that whenever a potential customer finds one of my articles by putting one of its keywords into a search engine, the copy they find is the one on my own site, not the EZA copy.

With a 20% CTR, clearly you get five times as much traffic, that way.

Article directories are not there as a traffic-source in their own right.

Above all, don't build backlinks to article directories, or try to drive traffic TO them. You need to be building backlinks to your site and NOT to article directories.

This is perhaps the single biggest determinant, for the "average marketer" of whether or not s/he actually makes a living at all from article marketing. It's no coincidence that very few people who build backlinks to article directories are successful in the long term. Most of the time it's a simple case of the descending ceiling. They raise themselves up an inch or two off the floor very briefly, by building backlinks to an article directory copy which they imagine might rank well, given a little assistance, in order to try to grab a little bit of fast traffic (of which they'll lose 80% anyway), without a thought for the long-term effect of doing so on their own website's SEO. Specifically, they don't realise that for every inch they get up off the traffic-floor, the ceiling of the room is slipping down three inches above their heads. And that ceiling is "the long-term ranking prospects of their own site". It may be only a wordy analogy, but this really is exactly how the ceiling has descended on so many people, and why for the last year or two (even before this recent Google algorithm change - the so-called "Panda update") there've been so many threads here commenting that "article marketing is dead".

This is the trap into which many people fall. If they have a newish site, their article will of course be on a PR-0 page there. In an article directory, it'll also be on a PR-0 page (that's how all directory articles start off), but because directories' home pages have a higher PR, that'll still make the directory copy rank a tiny bit more easily (fortunately this problem is very easily overcome, and people wanting to own their business and promote their own site do need to overcome it!).

Sadly, because of this, a lot of people decide "the directory's easier to rank than my own site, so I'll send my traffic there instead of to my own site" and they then build backlinks to the directory.

The directory must love them! :p

And once they start doing that, it can only get worse - not better, because the more they do that, the harder it is for them ever to rank their own site (and to own their own business, really). The outcome is that instead of getting 100% of "their traffic", they're sending it to someone else's site and getting back only what's left after the AdSense, other distractions and non-CTR have all taken their toll.

It's easy - for some beginning marketers, apparently - to imagine that they're "getting traffic from an article directory" when all they're really doing is sending their traffic (i.e. traffic arising from their own backlinking campaigns) to an article directory - and therefore losing most of it.

Have a good read of some the threads where this is all discussed. It's explained further - here, here, here, here, here, here and so on.

I have found that if I write an article and submit to ezinearticles, I'll get a slight rush of visitors and then things taper off. Overall, I get the same level of traffic from Ezine's natural readership as I do from just hitting the publish button on my wordpress blog (Google sends me traffic :-)). For that reason, I just concentrate on sending traffic directly to my site. And as Alexa has pointed out, there are just too many barriers between your sig link and and the reader. The effort you'll put into driving traffic to your article could be channeled directly into getting those visitors to your site.

Is article marketing dead? It depends on who you ask, but one thing is clear: it's better to build up your own online assets than those of other people.

Hope this helps

Post the article on your blog then send traffic to your blog not to their site

Back in the days when I used to convert the traffic from articles, i used some cheap ptc like donkeymails and hide the ref from where they came from. You can use hideref for that... just search google and try .

Hope i could help !

I read that post Panda EZA have lost allot of their 'grunt', I notice some people like Xfactor use it almost exclusively, his writings were pre-Panda, do you think that EZA still has enough 'grunt' to be the main back link source?