What's Your Amazon Conversion

by Andrew S

Posted: 13 years ago 19 replies

INTERNET MARKETING

Q2 2011 I had 17830 clicks with 920 items ordered for a conversion rate of 5%

This actually isn't the true conversion rate since it is counting multiple items from single orders, but it gives a decent idea nonetheless.

What's your conversion rate?

Divide orders by clicks.

#amazon #conversion

SocialNetworks 13 years ago

General clicks/orders ratio I have been seeing lately is in the 1% range.
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RichardF 13 years ago

10.02% for Q2 here... I mostly go after buyer keywords.
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- jan roos 13 years ago
  
  Mine is around 7 to 10% consistently.
  
  Cheers
  
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  myob 13 years ago
  
  Typically 27 to 32% in most niches by driving targeted traffic and heavy preselling.
  
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  2 replies
  
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  RichardF 13 years ago
  
  Originally Posted by myob
  
  Typically 27 to 32% in most niches by driving targeted traffic and heavy preselling.
  
  That's got to be the highest one I've seen so far
  
  Thanks
  
  2 replies
  
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  Hamida Harland 13 years ago
  
  About 6-8% at the moment - I'm hoping it will be up to 10% coming up to Christmas.
  
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  myob 13 years ago
  
  Originally Posted by RichardF
  
  That's got to be the highest one I've seen so far
  
  That's because of targeted marketing, and by the time I'm done with getting them all juiced up through extensive preselling, they're ready to buy when they hit the order page.
  
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  TheKeys 13 years ago
  
  Originally Posted by myob
  
  Typically 27 to 32% in most niches by driving targeted traffic and heavy preselling.
  
  Thats extremely good! Fantastic
  
  Thanks
  
  1 reply
  
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  kurtistb 13 years ago
  
  I've been a pretty consistent 9-10% for about 6 months but its at a low price point. Volume seems decent but I need to scale things up. Mostly been doing things as a hobby but I now plan to kick things up a bit.
  
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Mark Crawford 13 years ago

I am around 5% as well. No hard preselling just some talk about how great the product is in the article. Thats it.

I like to give my readers options ( that of course all make me money )
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yssync 13 years ago

Last month 1.16%... I have 6 sites that are about 4 months old. Hope to do much better in the future
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- Pauline60 13 years ago
  
  Just over 5% most months - working on getting it higher.
  
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nicolas simpson 13 years ago

0%...and thats with 1 year of advertising, its just not for me.

Best Regards.
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natewc 13 years ago

I assume these are just the conversion rates of people who click over to amazon. I can't seem to find what a average conversion rate from site clicks to amazon is though.

This would be an important metric for goal setting/planning...how many sites with how many visitors do I need to make X amount of $.

Any info appreciated.
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- myob 13 years ago
  
  An average conversion rate would not be helpful, because we have already seen wide variances just in this thread alone. Conversion rate means the ratio of sales over click-throughs for all of your websites. Each conversion can be a sale with commission ranging from a few cents to tens of thousands of dollars. So a better metric would be to measure how many visitors it takes to earn a set income based on product offering and conversion rate. This can only be answered by testing and measuring it yourself.
  
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natewc 13 years ago

Hey Andrew how many visitors did it take you to get the 17,830 clicks over to amazon?
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ecastlinhutch 13 years ago

I just started with Amazon and mine is only 2%. Looks like I have a long way to go.
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123121 13 years ago

27% as well for one niche. You can get much higher conversion rates than that though.
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natewc 13 years ago

123121- that's for people that are on amazon right? Do you have a rate for how many people who visit your site go to amazon.
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