The best way of converting with autoresponders

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I've heard of a few different methods of converting for autoresponders.

The dilemmas are often:

Autoresponder frequency

- if you email them too often (every day for 1 week or more) you'll get unsubscribes and be considered a pain or a spammer

- OR if you just send one autoresponder per week you may not be aggressive enough to sell and they may kind of forget about you; but you'll be nice and trusted, kind of

Solution

Is it best to compromise and program a message once every 2 days?

Optimal moment to promote your product(s)

- if you start putting links to the product you're promoting right from the first message, people won't trust you and will get annoyed

- OR you can include links to a product from the start but only casually, without yet making it a blatant sales pitch

Solution

Is it best to convert casually from the first or second message or wait until the fifth or sixth before making a sales pitch?

The site I'm thinking of is about men problems and improving performance. So there is a real need and hunger obviously. But I'd like to convert them before they find something else or get better on their own!

Thanks
#main internet marketing discussion forum #autoresponders #converting
  • The optimum e-mail frequency will depend upon many
    things, including your target market and your skill level
    at writing effective follow-up e-mails.

    You'll get the best answer by testing e-mail frequency
    with your own list and measuring the difference in
    response.

    There's no one-size-fits-all figure that applies to
    every list and market.
    If you have a valuable solution to your subscriber's
    pain, then consider including a link to the solution
    in your initial e-mails too.

    I tend to include a link in the initial e-mails without
    any hard sell at all.

    The challenge with waiting until later to offer the
    solution is that the subscriber may have 'cooled off'
    and had their needs met elsewhere.

    And when you do start eventually selling, some people
    get bent out of shape (but they're not buyers anyways).

    So, start as you mean to go on.

    Focus on finding your subscriber's pain points and giving
    them content and offers that help them get the solution.

    Dedicated to mutual success,

    Shaun
    • [ 1 ] Thanks
    • [1] reply
    • That's good Shaun, appreciate it. I was thinking of the soft casual sell from the start and this reassures me.

      I do see a much higher open rate at the start in my first messages and a high click rate, so want to get to them before they move on, 2 or 3 weeks later.
      • [1] reply
  • I use my autoresponder heavily and the best way to convert with it for me is to do special events where there's a limited number of seating available. This works well when you have a big buyer's list.
    • [1] reply
    • Sounds good for my future sites. But the one I'm concentrating on improving is a 'man problem' site. I could maybe use scarcity to improve the CTR.
  • If you have something useful to say on a regular basis email most days, if not as much as you can. DON'T just email for the sake of it because you feel like you have to. That will just burn out the list.

    The optimal time to market your product is just after or within the first few days of getting on your list. They are never hotter than when they have just gone on your list. My advice is to test right after they get on your list and within a few days and see which converts better. Sometimes its the former, sometimes its the latter. Considering the niche you are in, I;d say you'd get the best response right after. But its always sensible to test.

    Not putting any links in to sell for a while just makes them complain when you finally do.
    That would usually only happen if you're doing a blatant pitch with zero content right away. Who wouldn't be annoyed about that?
    • [ 2 ] Thanks
    • [2] replies
    • Cheers bud, you're right. This is the advice I'm needing at the moment
    • That's a good kick in the rear for me- I was considering waiting a few days before marketing to my list, but I have to remember that

      1) If I have a solution to their problem, I should show it to them, and
      2) The sooner the better because then they aren't surprised down the road

      Thanks Gary!
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