When You Buy a Domain...

by Joseph Robinson Banned
8 replies
What do you go for? The product name you are going to sell, or your brand name (like you would sell multiple products on that website?)
#buy #domain
  • Profile picture of the author Vulk
    It depends, I usually make sure my niche is in the url.
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  • Profile picture of the author Matt Ward
    Originally Posted by Joe128139 View Post

    What do you go for? The product name you are going to sell, or your brand name (like you would sell multiple products on that website?)
    There's no single answer to this.

    I do think that the actual domain name is much less important than a lot of people think it is, though, unless it's something really bad or completely unrelated to the content and not really a brandable name.
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    • Profile picture of the author Joseph Robinson
      Banned
      Originally Posted by mattward View Post

      There's no single answer to this.

      I do think that the actual domain name is much less important than a lot of people think it is, though, unless it's something really bad or completely unrelated to the content and not really a brandable name.
      Sorry, let me narrow it down. The situation is that I need to buy a domain, but the budget I'm currently working under is giving me much wiggle room. So should I have a parent one and sell multiple products under it, or a product specific one and hope that it brings in enough profit to purchase others?
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  • Profile picture of the author ColinChia
    Helooo,

    If this is a site you're going to keep in the longterm and build a loyal customer base then I would highly suggest that you go for something highly brandable.

    However, the myth of a keyword domain so people know what it is exactly you're doing is more for SEO and shortterm rankings.

    Now, the decision you're going to have to make is which one is it that you're looking for? From my personal experience, I'd buy both and have the keyword domain forwarded over to the brandable url, that way you hit two birds with one stone and best thing being that domains are fairly cheap and a investment of $5 extra might be the different between $10 and $100 each day.

    Hope this helps, if there is anything else I can help you with PM me

    Cheers,

    Colin
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  • Profile picture of the author sbucciarel
    Banned
    It really depends. Not all of my sites sell a product or are a review of a product so some of my sites are brandable domains, which I really love as far as my favorite domains go. Then some are exact match keyword domains.
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  • Profile picture of the author Matt Ward
    Yeah, that's more specific.

    It's kind of hard to say without knowing exactly what it is you're planning on promoting. Generally, if you're planning on getting traffic through search engines, I would say it depends on the search volume for that product itself. In my opinion it's not really worthwhile building a site for a single product unless it looks like it will be easy enough to rank + get enough traffic to make money with little effort, because you're really limiting what kind of stuff you can promote on a domain like "panasonic3716tv.net"

    Also, you should avoid using trademarks in a domain name, which might help you make a decision.
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    • Profile picture of the author Joseph Robinson
      Banned
      You raise a good point matt. I'll probably go for the brand then, giving me the most flexibility. Thanks for all the input everyone.
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  • Profile picture of the author KeepFaith
    I always build a site around one specific targeted keyword and only promote one product so that the visitor is not torn between too much stuff! Found that this works better
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