Can Anyone Explain This One?

10 replies
I was on shopping for a new memory card today & look what I came across:

Why would a company like Best Buy put Adsense on their site, redirecting traffic to their competitors? Am I missing something? Any ideas?
#adwords #best buy #ecommerce #explain
  • Profile picture of the author l1one
    Like JCPenny, they have morons for SEO's.
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    • Profile picture of the author steve866
      That is unbelievable! Obviously the left hand is not aware of what the right hand is doing!

      Thanks for posting this strange thing.
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  • Profile picture of the author tpw
    Someone probably told them that running Adsense on their site could off-set the cost of Google Adwords.
    Bill Platt, Oklahoma USA,
    Publish Coloring Books for Profit (WSOTD 7-30-2015)
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  • Profile picture of the author BenFromSoMo
    While it seems strange, it could just as easily be a way to generate more revenue from their traffic. Those loyal and experienced with Best Buy will ignore the ads and they will at least make money off some of those who are only there to glance.

    I am not saying that is what is happening, but it easily could be.

    If you do any kind of blogging and want to try the next big thing, PM me.

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  • Profile picture of the author Andrew S
    Originally Posted by EpicWin View Post

    They prolly make bank from AdSense.
    i seriously doubt they make enough in adsense to recover from lost sales

    this is a pretty moronic move
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  • Profile picture of the author MaverickUK
    This is a massive company, as you all know. They will have their reasons and these reasons' positives will probably far outweigh any negatives.

    People need to consider one thing; whoever is making these decisions knows a lot about their customers and their interactions with this website. If it makes business sense, it's there for a reason.
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  • Profile picture of the author sscot
    Guys, we call it as marketing....

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  • Profile picture of the author Mike Hill
    We as marketers preach about testing new things all the time. Why is it any different for large corporations?
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