Eban Pagan's model - Offer Top content Free...then sell the product - Who does this model ?

I definitely use this model. Of course it depends on the niche just how much you give away. There can be a fine line between giving too much away and just enough to get them wanting more. When in doubt, I would error on the side of giving too much away.

Top internet marketing gurus do this a lot these days. Think all the big launches recently. Andy Jenkin's Video Boss 2 for example, where he gave away 3 top quality videos, plus more than 20 hours of live interviews. Eben Pagan calls this 'moving the freeline'. The idea is to give away something very very useful of high value for free, so that they'll think 'if your free stuff is so awesome, imagine how much more awesome your paid stuff will be!'

It obviously works as so many people use this type of model. But I shy away from building a huge list of freebie seekers which is what is bound to happen.

I am no authority on this, so I would not take my word.

I've done this - very successfully.

That's probably the best way to go about building your list anyway.

Then you focus on moving people into your buyer's list as fast as you can.

I live by it, it's my favorite business model and makes some serious money when done right.

it works for affiliate products or your own products and makes for very high conversions.

I am a student of Eben Pagan Guru Blueprint, and I have to say this is the best model that works for me, and it works in every niche.

Here is what Eben once said: "The value of your content is not in information itself, but in the way how you connect that information with a challenge or specific need of your prospects or customers."

If you want proof for this - just go to WSO section and buy some WSO of The Day products. It is very rare when you will see something new and unique there. Most of the time you will just witness the mastery of connection between problem and need.

I remember, just recently I purchased one of the SEO fast traffic techniques WSO (It was WSO of the Day) and the funny thing was most of the content for that particular product was created based on my blog post which I published on my blog 6 months ago and also on my e-book content that I shared in War Room.

This was exceptional proof how simple information was turned into valuable information, and it was perfectly connected with the needs and wants of the target audience.

I hope this gives you perspective how to look on valuable content.
Thanks!
Peter

I haven't incorporated this "move the line" sales thought into my sales strategy much, although I have done it some. One thing I can say is to stay on top of the latest trends. Becoming a copycat and only plugging and chugging what everyone else is doing because it appears to work will get you stuck always trying to play catch up.

Anytime you're buying a guru's course to follow their "technique" it's usually last year's business model and all but effective anymore. Now this isn't 100% true obviously. Take it with a grain of salt. But you need to develop your own marketing methods, or at least embellish your own methods based off of what others are doing. Stop following the herd.

I'll say this, I have to get off eban pagan and andy jenkins mailing lists. Those two alone are half the clog in my inbox.

That being said I want to start giving more free things away in my business, partially to educate my customers and partially to attract more customers.

Of course it works!

And it works because it's not just based on a marketing "trick" but on actual sound marketing principles that have been valid for centuries: let your prospects taste a spoonful of delicious honey, and charge them for the jar.

If you give away valuable free content, they will think "WOW, if this is the free stuff, I cannot wait to see the PREMIUM paid content". And thus they queue up to swing their credit cards.

The "freeline" is a great way to sell stuff if you do it the way Eban does, which is useful but incomplete. He is a master of that.

Too many people take the freeline to mean give your best **** away, and that's the stupidest thing you can do. Why would people buy cows from you if your giving away milk.

Here is an example:
I have services in the stock market. The method I use is to find stocks that institutions can't buy. I go on to show some of the huge winners the service has had, I talk about all the work done done each night to find them and show some of it.

I talk about the big money that institutions have to put to work, and how when they do put all of that money to work, it can cause a huge movement in a stock.

Then I go on to say there are "Certain" stocks that institutions are just waiting to pounce on, but they can't. Maybe the volume is too low, sales are too low. There are certain volume figures, sales figures and 12 other rules that institutional quality stocks have....but many stocks are on the very verge of it.

Then I'll give a few more examples of some stocks that I picked using this method, not explaining what the volume figures are, the sales, market cap, and the other rules.

Useful, people don't know this. It's very powerful stuff...but it's totally incomplete. You don;t kow what the volume figure is, you don't know what the sales numbers need to be, what the market cap has to be etc.

Now assume I gave that away, lets say I said, well a stock needs to have (im making this up) $10million in sales and be growing at 20% quarter over quarter for institutions to pile on. Well, what you want to do is find a stock growing at 20% quarter over quarter, but that only has $8.5million in sales, because you can safely figure that at it's next quarterly earnings report it will hit the $10million and all of the funds can buy.

Well - if I gave all of that away in the prelaunch, which tons of people do, wtf is the point of spending $999 on my course? There isn't one.

But, if I'm telling you there are certain volume figures, certain growth rates etc etc and 12 other reasons...im telling you something you don't know which you will appreciate, but I'm not giving you the entire thing. Your going to see the logic of what I'm telling you, your going to be curious as hell......and your going to buy.... and your going to like me when you do it.

Hope this helps.

I agree. Offering free quality content at the beginning is important to build up trust towards your prospects which will translate into a larger customer base later on.