Passive Income or full-time job?

by WSPcpa
23 replies
I've learned a lot on this forum in the past couple of days and the biggest thing I've found is that it is going to take a LOT of work.

My original thought - write an e-book and include how-to videos and send it over to click-bank and watch the income come in.

What I found is that it takes hours and hours (or $$ if you want it done faster) of content creation, article writing, backlinking, linkwheels, and endless SEO optimization.

I have no problem spending hours and hours creating a profitable business, but what I don't want is to have to spend 10+ hours per week years down the road (writing new blog posts, adding new backlinks). What I am looking for is serious up front investment of time, and then an automated system.

How is this for an example:

I create a website with very informative information that readers enjoy and even share. Probably 30+ pages of rich material, and 10+ videos on the subject.

What I envision is an opt-in email list that I have 10-12 pre-written emails to send out, and a valuable e-book with hours of how-to videos, and a few affiliate links to "must read" books and other relevant services.

Is it absolutely necessary that I update the blog/website frequently? Is it common or possible to just have the website go on autopilot and only spend a little amount of time on it?
#fulltime #income #job #passive
  • Profile picture of the author Jaymark
    There are people I've heard of who spent a good deal of time building a website or blog, writing content for it, creating strong backlinks, monetizing the site,

    and then sat back and watched the money come in for years. If you want to maximize the potential for the site, it is usually a good idea to continue to post updated content. But if the keyword is not overly competitive then this is usually not necessary.

    People have created hundreds of miniblogs which may bring in only a few dollars a month. However as indicated earlier most of these sites can run on autopilot once the upfront work is done. So there is your annuity.
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    • Profile picture of the author vok
      I think you should always do things from a position of strength. Until your ventures make money they're just a hobby, call yourself self-employed or whatever but if you don't make money you're unemployed and would be better on some kind of benefit system. I think you should consider full time employment. If your internet ideas do take off then great, re-evaluate the situation if and when it arises.

      Just my opinion.
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      • Profile picture of the author WSPcpa
        My intentions are to have a career outside of IM, and have some cash flow coming in from my sites. I'm not going to do this thing full-time, but in the beginning stages for a year or two I'd be willing to put in about 20 hours a week.
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  • Profile picture of the author WebPen
    The only way I can think of to be on quasi-autopilot for a long time would be to

    1) Create a great, evergreen product
    2) Find some awesome affiliates to promote it
    3) Hire a staff to handle refunds, affiliate support, etc.
    4) Hire a manager to run day-to-day operations

    If you just SEO the crud out of a site but then leave it, chances are Google will smack it down eventually- unless you hire a staff to keep its rankings

    PPC might work, but then you (or someone else) has to constantly be monitoring campaigns

    Soo yeah- completely passive forever doesn't come easily
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    • Profile picture of the author swilliams09
      Originally Posted by AYoungMillionaire View Post

      The only way I can think of to be on quasi-autopilot for a long time would be to

      1) Create a great, evergreen product
      2) Find some awesome affiliates to promote it
      3) Hire a staff to handle refunds, affiliate support, etc.
      4) Hire a manager to run day-to-day operations

      If you just SEO the crud out of a site but then leave it, chances are Google will smack it down eventually- unless you hire a staff to keep its rankings

      PPC might work, but then you (or someone else) has to constantly be monitoring campaigns

      Soo yeah- completely passive forever doesn't come easily
      Basically being a shareholder. The main shareholder. Those guys have true passive income. The CEO runs the company, the workers do all the work. The shareholder OWNS.

      I knew a guy who had a company doing a million dollars in revenue, he went to work every day to manage his managers, check the books and to meet with marketing and legal. It wasn't passive. He then hired a CEO to do all of that and started up his next business.

      As for IM getting to that level. I seriously doubt it as IM is about keeping an ear to the ground and adapting quickly to changes, so you will have to be hands on in that respect in my limited opinion. I would imagine that someone who could do all of that for you is already doing it for themselves, but you never know right? I suppose its all in how much you pay them.
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  • Profile picture of the author englandrm
    Learn outsourcing. All those tasks you mentioned can be outsourced easily and cheaply, while still receiving decent quality. Putting new content on your site is great, especially if you are targeting more keywords.

    You need to learn the foundations so you understand what needs to be done, but once you know that, hit up a site like Odesk and hire a few people (not full time, just for certain jobs) to handle certain tasks.
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  • Profile picture of the author driven247
    I mean to be completely honest with you after years of pursuing that elusive passive income I can tell you with 100% confidence that you will never find that type of passive income. Now that statement may ruffle some feathers or not sit well with some people but it's the truth.

    On the bright side the good news is that if you take action on that plan you described then you might just end up with a great affiliate site that you might only have to look after for a few hours a week and makes you thousands of dollars a week. Or it may bust and make you no money. But the reality is you won't know until you try.
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    • Profile picture of the author x3xsolxdierx3x
      Originally Posted by driven247 View Post

      I mean to be completely honest with you after years of pursuing that elusive passive income I can tell you with 100% confidence that you will never find that type of passive income. Now that statement may ruffle some feathers or not sit well with some people but it's the truth.

      On the bright side the good news is that if you take action on that plan you described then you might just end up with a great affiliate site that you might only have to look after for a few hours a week and makes you thousands of dollars a week. Or it may bust and make you no money. But the reality is you won't know until you try.
      Here is a great thread with some very valuable thoughts, from Warriors, including myself, about "passive income"...

      http://www.warriorforum.com/main-int...chievable.html

      Knowing what I know about keyword research/niche selection/competition, even if you direct your focus towards long tail keywords, I think, as the internet continues to evolve and change, there is always a need...a requirement...for one to be proactive in their endeavors online. Oftentimes, I hear people couple the word "Passive" with something like "90% passive"....in that thread, I'd like to think that my understanding of "passive" would imply an automatic 100%, completely hands-off, autopilot, system that will endure forever with NO work.
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  • Profile picture of the author Rach72
    What most people fail to realize when they start out is that this does take a bucket-load of work. But that is no different to any other business model that you take on.

    At 20 hours a week you will need to commit for at least two years and don't count on being able to give up your day job after that time.

    BUT the freedom of eventually being able to work online full-time is great, but it does take work. Like all assets your online sites will still need maintenance and TLC

    The only way to get truly passive income in life is to earn a bazillion dollars and put it somewhere that will let you earn interest off that bazillion.
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  • Profile picture of the author englandrm
    I started a software program at the beginning of 2010. It was a ton of work.

    Modifying the product, creating ads, posting ads, creating content, responding to requests, mailing the software, and tons more time consuming jobs. It wasn't a scale-able model.

    I then learned SEO. Got the site ranked (It was #2 for a long time, I think it's #10 now; Stupid Panda), made the product 100% digital, automatic delivery, and started generating mostly passive sales (I was still posting ads and creating content). I think I was selling between $15 and $30 at the time, which was awesome, but not enough to live on.

    The site currently makes enough profit to cover the majority of my living/driving/eating/drinking expenses. The sales aren't all from organic results. I do PPC and offline advertising as well (mainly have people put fliers on college campuses). Probably an hour or two of work on my part monthly (the work is optional, just the hourly ROI is amazing).

    Passive income is possible once you learn the foundation, do the research, and take the action. It takes a lot of work, and a lot of effort; but it can be done.

    >

    Someone above said "90%" passive income. I have a bunch of SEO clients who pay me a certain amount monthly for work that I outsource to my team. So after I do the on page SEO, the keyword research, the competition analysis, and the off page strategy; each client only takes a few minutes monthly. So unless you're counting it hourly, which I'd be making thousands of dollars an hour; the SEO is probably 99% passive.
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  • Profile picture of the author E. Brian Rose
    Originally Posted by WSPcpa View Post


    Passive Income or full-time job?
    It is a full time job to create and maintain passive income. Don't let anybody tell you different.

    Sure, you can take longer vacations, but it is still something that needs to be continuously worked on if you want it to continue long term and grow.
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    • Profile picture of the author englandrm
      Originally Posted by E. Brian Rose View Post

      It is a full time job to create and maintain passive income. Don't let anybody tell you different.

      Sure, you can take longer vacations, but it is still something that needs to be continuously worked on if you want it to continue long term and grow.
      I mostly agree.

      You can get a site setup and producing passive income. If it's setup properly, it will keep making money. The problem is the internet is constantly updating, so it's not definite. Google Algorithm Updates, CPC Changes, Competition, Market Changes, etc.

      I have a bunch of content farms (auto-blogs) that we're monetized with adsense or Clickbank products. After Panda, all of them dropped out of the top 10. Most out of the top 100. I think one of the sites is on page 2 now, but the rest are no where to be found. It was fantastic passive income, but the update happened and it was lost.

      Creating the passive income is mostly a full time job. Maintaining it, should be at most a few hours a week. Less if you outsource. (I understand that you are putting work in, so it isn't technically passive, but the idea that it constantly makes money when you aren't around is what I'm talking about).

      Keep learning, and give it a try. That's the only way you'll get a proper answer to your question.

      Thanks. ~englandrm
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  • Profile picture of the author skyblue777
    Philosophically I'd say you gotta keep feeding the fire if you want it to burn or it'll eventually wane.

    Ideally, years down the road you'll be making enough money to outsource all the work and will be spending minimal time overseeing the site's performance.

    You should take a glance at the passive income blog for some ideas on the "set it and forget it approach".

    smartpassiveincome .com
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    • Profile picture of the author E. Brian Rose
      Originally Posted by skyblue777 View Post

      Philosophically I'd say you gotta keep feeding the fire if you want it to burn or it'll eventually wane.

      Ideally, years down the road you'll be making enough money to outsource all the work and will be spending minimal time overseeing the site's performance.

      You should take a glance at the passive income blog for some ideas on the "set it and forget it approach".

      smartpassiveincome .com
      Hiring outsourcers to do all of the work is a great thing, but the reality is that you are just trading one job for another. Instead of doing the grunt work, you are now playing the boss role and are babysitting... I mean overseeing others.
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  • Profile picture of the author sscot
    Originally Posted by WSPcpa View Post


    Is it absolutely necessary that I update the blog/website frequently? Is it common or possible to just have the website go on autopilot and only spend a little amount of time on it?
    There are two sides of the question.

    1. You update website/blog frequently.

    Pros

    i) If you're sharing really important information through site/blog, it gives a push for repeat visitors. (As you know repeat visitors become revenue markers very easily)
    ii) Search engines also start crawling your site frequently. The result is your articles would've been indexed faster.
    iii) Rapid growth of self awareness about the subject you speak.
    iv) You update with new earning opportunities.
    iv) It's (site/blog) growing.........

    Cons

    i) You need to dedicate certain time every day for website/blog.

    2. You create a website/blog and let it to go with autopilot.

    Pros

    i) You're free, the only thing you've to do is watching towards earnings.
    ii) If you can create 10 sites/blogs and if each site/blog approximately make at least $20 per day, you earn $200 daily with doing nothing.

    Cons

    i) You miss latest opportunities.
    ii) When some one takes your position on search engines, you lost both traffic and profit.
    iii) It makes troubles when search engines change their algorithms.
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  • Profile picture of the author AlexisMoore
    I won't claim to know if passive income is really possible, but my 2 cents is just that if you haven't looked into outsourcing yet through sites like vWorker or Elance you really should. There are a lot of tasks that can be handled by others, and you would be surprised how little you actually have to pay. Especially with the economy the way it is, a lot of people have lost their jobs and are now freelancing through these sites.

    Good luck!
    Lexi
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  • Profile picture of the author henry24
    Or maybe you can become super rich off affiliate products instead of your own? To save time you know? I'd rather focus on a product thats doing real good and create traffic to that (long term traffic).
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  • Profile picture of the author davidtong
    Like any other business, whether or not you can make it passive depends on the business type and whether or not you know how to scale it, have someone else do the work where the expense is much lower than the earnings.

    Hypothetically, if you know your small 1-2 page niche site can earn $100/mo after all the backlinking and article spinning tasks involved, you can most certainly create more but have someone else do it for $50/mo for example. You're making $50 passively per site per month already, right? Now scale that to 20 sites, for example, then you're getting $1000/mo without you doing anything - what if each site makes $500/mo and your cost is $250... That's 5G/mo...

    Over-simplistic, I know, but it can be done with the right BUSINESS APPROACH.
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  • Profile picture of the author Claire Sharp
    Both are good. You can do full time work while having a passive income. It is a matter of managing your time and effort.
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