How to know who's searching Google?

by 12 replies
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Let's say, for the sake of argument, that my keyword is "haircuts for men", and that it gets a few thousand exact local searches per month.

As I see it, there might be three people googling the term; men who want haircuts, women who want their men to get a better haircut, and barbers looking to up their chops.

Is there an easy way to determine WHO is doing the searching, short of building a site and seeing who shows up?
#main internet marketing discussion forum #google #searching
  • Your best friend for this type of inquiry.. is QuantCast.
    • [1] reply
    • Man that was fast, Victoria! Thanks for the tip. I'm not yet familiar with QuantCast. I'll go over and have a look.
  • No problem
  • It seems that QC is giving me a picture of the traffic, though much of it is hidden, even after I added an account.

    The thing that's missing, however, is the crucial demographic information I'm after.
    • [1] reply
    • You can use Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience.
  • There are demographics.. here is an example of Hulu.com https://www.quantcast.com/hulu.com - You may need to look at popular related sites to get your demographics.
  • You may want to check out Google Trends as well.
    • [1] reply
    • I had forgotten about trends. Just clicked through from Market Samurai and it's very telling. Thanks.
  • I see that Hulu has really useful demographic data. Apparently, a few thousand searches a month is not enough to warrant comprehensive data collection. And the few competitors in the niche show up as "Demographics data has been hidden by the owner. Request Access"
  • Banned
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    • [1] reply
  • Everything you want to know is on Google Analytics. Just explore it.
  • Thanks for the Analytics suggestion. My question, however, takes the extreme front end position. That is, I'm exploring the possibilities of this keyword and don't yet have a site for it.

    Is there something about Analytics that I don't know? Can it be used for reconnaissance?
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    How to know who's searching Google?

    Let's say, for the sake of argument, that my keyword is "haircuts for men", and that it gets a few thousand exact local searches per month. As I see it, there might be three people googling the term; men who want haircuts, women who want their men to get a better haircut, and barbers looking to up their chops.