This will get slightly science-y so bare with me for a second- I do bring it back to IM
Do you remember in middle school/high school learning about momentum?
It's basically when some type of mass is moving in a certain direction.
To get even more science-ish and nerdy (I'm an engineer by trade so hear me out!)- Newton's First Law says that:
"An object that is in motion will not change its velocity unless an unbalanced force acts upon it"
So in other words, when something is moving a certain direction, it's going to keep moving that way until something else interrupts it.
Think of a ball rolling down a hill. It's going to keep going in one direction- down hill- UNTIL something stops it! A tree, a bush, car, whatever.
Now how does this apply to your IM business? Simple.
Nature tells us to use the power of momentum- to move in ONE direction at a time- and that if we let something get in our way, things grind to a halt.
So when you're working on Website A- writing press releases, making videos, writing articles, etc- DON'T get distracted by Website B! It will kill your momentum with A, and probably kill your profits.
Or when you're trying new WSO A, you've got some momentum with it (maybe the website is set up and now you just have to drive traffic)- DON'T let WSO B get in your way!
There's are so many studies out there that show multitasking to be inefficient, it's ridiculous. Even if you are working on just 2-3 projects (which most of us are), studies show that you will probably take MUCH longer on those projects than if you just focus on one at a time.
So doing a little bit of 3 projects every day may take you 2 months, right. Because you're constantly switching back and forth, changing your mindset, what you're promoting, etc.
Doing one task at a time might take you a month- or less! You will be very focused, able to get TONS more work done at a time, and just dominate with that product and niche.
You see letting Method B get in the way of Method A does 2 things:
1) It slows down A's progress
2) It does just about NOTHING to B, because it takes a while to get back into the mindset of "okay now I'm doing Method B" and get in the groove
That's the power of momentum, of Newton's First Law. Nature tells you that its natural to KEEP GOING FORWARD, not let other projects get in the way of the one you're working on right now!
P.S. If you've ever played (or heavily followed) a sport, you might know what it's like to be "in the zone." An athlete in the zone won't care what they ate for dinner, won't think about what they're doing that weekend, or won't hear a THING that the crowd is doing.
They're focused on WINNING. Do the same with your IM business- get in "the zone"- and make $$$
P.P.S. Thanks forever to Charlie Sheen for making me think of "Bi-Winning" whenever I hear the word winning.