The Guinea Pig Method for Product Creation
I'm taking my Mom on as my guinea pig this year and I noticed that having a TOTAL newbie to my niche topic helps me create a better product. This time, I'm walking a Baby Boomer through the process of creating a web presence and becoming an affiliate marketer (for tangibles).
She knows nothing about Internet marketing.
I'm going to record the process and lessons for a future product, of course, but I noticed there's a big difference when I take someone on and record it to become my product versus me writing without a guinea pig from scratch.
You can't help but forget some of the little things a newbie doesn't know! For instance, we were talking about how her blog will get traffic from keyword searches. Her niche is narrow, so she thought ALL of her traffic would ONLY come from people searching for that narrow niche.
It dawned on me that hadn't explained it well enough. So I showed her an example of a lens I had on Squidoo about Christmas dinnerware. I had her look at the stats so she could SEE how it gets Christmas dinnerware search traffic but also traffic from people looking for Mikasa dinnerware, for example.
It was a little thing I just assumed was obvious. So now she understands that for her niche, she'll get a ton of traffic from her topic keywords, but also some broad or long tail traffic from related keyword searches.
I highly recommend the guinea pig method for product creation for a few reasons. Not only does it help you make a more detailed product, as shown above, but it also helps keep your momentum going.
My mom finishes up a short lesson and she's like, "What's next?" Ack! I was going to procrastinate, but when someone else is relying on you to show them the ropes, you HAVE to move on to the next lesson, and you then have a completed product ready for launch!
Not only that, but you also have a direct testimonial from the guinea pig who you walked through the process!
There's always someone willing to be taken under your wing and as you work with them, they may ask you questions you didn't think to include, or didn't even know the answers to yourself.
This year, try to take on a guinea pig for something - small or big - and see how it compares to taking the solo product creation route.
Tiff
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