The Guinea Pig Method for Product Creation

5 replies
Hi Warriors!

I'm taking my Mom on as my guinea pig this year and I noticed that having a TOTAL newbie to my niche topic helps me create a better product. This time, I'm walking a Baby Boomer through the process of creating a web presence and becoming an affiliate marketer (for tangibles).

She knows nothing about Internet marketing.

I'm going to record the process and lessons for a future product, of course, but I noticed there's a big difference when I take someone on and record it to become my product versus me writing without a guinea pig from scratch.

You can't help but forget some of the little things a newbie doesn't know! For instance, we were talking about how her blog will get traffic from keyword searches. Her niche is narrow, so she thought ALL of her traffic would ONLY come from people searching for that narrow niche.

It dawned on me that hadn't explained it well enough. So I showed her an example of a lens I had on Squidoo about Christmas dinnerware. I had her look at the stats so she could SEE how it gets Christmas dinnerware search traffic but also traffic from people looking for Mikasa dinnerware, for example.

It was a little thing I just assumed was obvious. So now she understands that for her niche, she'll get a ton of traffic from her topic keywords, but also some broad or long tail traffic from related keyword searches.

I highly recommend the guinea pig method for product creation for a few reasons. Not only does it help you make a more detailed product, as shown above, but it also helps keep your momentum going.

My mom finishes up a short lesson and she's like, "What's next?" Ack! I was going to procrastinate, but when someone else is relying on you to show them the ropes, you HAVE to move on to the next lesson, and you then have a completed product ready for launch!

Not only that, but you also have a direct testimonial from the guinea pig who you walked through the process!

There's always someone willing to be taken under your wing and as you work with them, they may ask you questions you didn't think to include, or didn't even know the answers to yourself.

This year, try to take on a guinea pig for something - small or big - and see how it compares to taking the solo product creation route.

Tiff
#creation #guinea #method #pig #product
  • Profile picture of the author Shannon Herod
    Hey Tiff,

    That will be quite the challenge. You can do it!

    I tend to get frustrated with family and friends because they think no work is needed.

    They look at me and say I never work. What they dont see is me up at 4a.m. slaving away at building a successful business!


    Shannon
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  • Profile picture of the author bombdiggity
    I'll probably be doing something like this for my mom sometime this year too. She doesn't know the first thing about internet marketing but I want to help her out because she runs a candle business from her home and I think it would be a good thing to get her business presence on the internet.

    It could be a very difficult venture though...sometimes she'll get confused when I tell her to open a browser ("what's a browser?"). She still uses Internet Explorer so I always have to respond "the blue E".

    But, we love our moms, right? That's what it's all about.
    Signature
    **bombdiggity**

    =ask me about my unique high quality content articles=
    >>explosive content starting at only $3.50!<<
    .boom.baby.boom.
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    • Profile picture of the author TiffanyLambert
      Originally Posted by JoshuaCreighton View Post

      I'll probably be doing something like this for my mom sometime this year too. She doesn't know the first thing about internet marketing but I want to help her out because she runs a candle business from her home and I think it would be a good thing to get her business presence on the internet.

      It could be a very difficult venture though...sometimes she'll get confused when I tell her to open a browser ("what's a browser?"). She still uses Internet Explorer so I always have to respond "the blue E".

      But, we love our moms, right? That's what it's all about.
      Oh wow, yeah! If she has a candle business, she'll do well to get that online! A childhood friend of mine started a gift basket business at home and branched out online and could barely keep up at Christmastime.

      LOL about the blue E.
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  • Profile picture of the author Kate Carpenter
    I have thought for a looong time that it made more sense for someone marketing a product-particularly IM-to get testimonials from the type of people they are selling to, not the "experts", who, as you said, may overlook some basics.
    Thank you for pointing this out!
    Kate
    P.S. I'm available as a guinea pig! LOL!!!!
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    • Profile picture of the author Frank Donovan
      Great post, Tiff.

      I'd be surprised if being immersed in such an intensive, "hands-on" exercise doesn't also throw up some different perspectives for you.

      You may find you learn a few new things yourself.

      The only problem is that all this talk of guinea pigs is bound to flush out Mr Riley's hamsters in a jealous rampage


      Frank
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