I'd like to put to you a hypothetical, but not uncommon scenario:
I want to market to a specific niche. Amongst my strategies is identifying active forums, becoming a member and contribute to it so as to hopefully add value. I may even get some of my JVs to join in. Nothing unusual in that. However, the product I'm promoting is limited in numbers and once it's sold out I won't have anything else to promote, just yet. I intend to develop more but I'm not sure when I'll get them ready.
So my question is: Should I, and my JV partners, still have to contribute regularly so as to retain the trust we've built up. Or will I be able to pick up where I left off even if it's 3 - 6 months between posts?