I set up a Google alert for "Casey Anthony" a bit ago, just because I wanted to read the commentary on what happened. This article came from that. It's about her, but it's much, much more than that. It's a lesson to all marketers about what constitutes a "brand". From the article:
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For the purpose of this column, her guilt or innocence is not the issue (I wasn't on that jury and neither were you), but rather, the question of what exactly makes up your public "brand.''
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Whither next for 'Casey Anthony' the brand? | NJ.com 