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List Building Tip (kill 2 birds with one stone)

by Coby
21 replies
Hey Warriors,

Wanted to share something that has been working pretty good for me lately...

When you write your emails for that new product you are promoting take a few minutes to copy that email into your blog...

Clean it up and add a little more info where needed and post it on your blog...

Now you can send your list to your blog post instead of straight to a sales page...

Here's a few opinion about why this works...

  1. People are more apt to read "blog posts" than "promo emails" even though it's essentially the same thing in this case... (Blog posts are considered "valuable content" whereas most hate promo emails)
  2. They might not be interested in that product but might browse around your blog and find another review you wrote (maybe a few months before) and buy that product instead...
  3. Google love - your providing content (original at that) and also updating your blog... This will help bring in organic traffic and help you rank for more keywords... (leads to more sales and subscribers)
  4. Those who are subscribed to your RSS feed but not necessarily to your mailing list will also now have a chance buy through your affiliate link...
  5. Allows for opportunities to be syndicated... I recently searched for a video I had made and 3 days later it was on 10 plus other sites... The awesome thing is this an "affiliate" type video... Yes - they are advertising for me on their blog
So keep this in mind next time your about to send a promo email to your list...
#affiliate #birds #blogging #building #kill #list #list building #stone #tips
  • Profile picture of the author WebPen
    Coby that's a nice tip brother!

    It definitely makes sense to me- I know if someone sent me a short email saying "check out this sweet post I just made on my blog" or something, I'd be MUCH more likely to read it than if I open it up to a long email.

    Thanks man

    Justin
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    • Profile picture of the author GaryBurke
      Thanks Cody.
      I like the idea of getting an email with a request to check out my blog post as against go here and buy this type email.
      Gary
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    • Profile picture of the author hamzah3
      Originally Posted by AYoungMillionaire View Post

      Coby that's a nice tip brother!

      It definitely makes sense to me- I know if someone sent me a short email saying "check out this sweet post I just made on my blog" or something, I'd be MUCH more likely to read it than if I open it up to a long email.

      Thanks man

      Justin
      Your idea is great I am going to implement it with my own small list
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      • Profile picture of the author Tom Ryan
        Nice tip Coby. I is something that I really need to do more often with my lists.

        I follow a marketer who does this often with his emails. It's great because it brings a lot of interaction to his blog, which in turn probably brings more sales in for him.
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        • Profile picture of the author dtaylor
          Agreed, thanks for reminding me.

          The busier we get with work the easier it is to simply send out a quick email. But you are right, putting a complete article on the blog is much more useful for a variety of reasons, not the least of which is that it has an infinitely longer life-span.

          A blog post can stay there forever so if someone likes what you have to say they can just keep on reading as opposed to an email. Emails go thru 2 quick decisions:

          1. read or not
          2. delete or keep

          Not so with blog posts.

          Even better, get much wider coverage with the same article by posting it to the best forums in your niche. If it points back to your blog it can get a lot of traffic, recognition etc.

          Thanks,
          DTaylor
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        • Profile picture of the author DaveTaylor
          I see the benefits in this. I more often read emails that say [New blog post] in the subject line, rather than some lame attempt to trick me into opening and buying.

          Good call!

          All the best,

          Dave
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  • Profile picture of the author Dennis Gaskill
    That's a good tip, Coby ... on several levels. Nice share.
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  • Profile picture of the author Kecia
    Thanks for the great tip! I have actually been trying to decide if I wanted to create a niche blog when I start building my first list outside of IM. I had thought about simply using a squeeze page...but I see I should probably use both now that I read your post!
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    • Profile picture of the author Coby
      Originally Posted by Kecia View Post

      Thanks for the great tip! I have actually been trying to decide if I wanted to create a niche blog when I start building my first list outside of IM. I had thought about simply using a squeeze page...but I see I should probably use both now that I read your post!
      You should absolutely do both... if nothing more than to attract a few visitors from Google... Get enough visitors and they will turn into subscribers... Then you can send the traffic back to each new post

      Another tip once you start gaining some traction is to start making web 2.0 properties (blogger, squidoo, weebly, etc) with some of your reviews pointing back to your main blog... This will increase sales, subscribers, traffic and backlinks (ranking)....
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  • Profile picture of the author Karen Connell
    I am on the list of a guy who has always done exactly that and I always click through to his blog to check out the full post.

    I think it is a great method because you can offer just an intro in the email and a link to the blog "to read the full version".

    Karen
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  • Profile picture of the author Big Al
    That's a cool tip plus I think if you look back over the year or years you could probably pull a product out of the content on those blog posts. I've seen that done over at Grizzly's blog before by one of his readers.

    Like the RSS aspect... never thought of that!
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    • Profile picture of the author Coby
      Originally Posted by Big Al View Post

      That's a cool tip plus I think if you look back over the year or years you could probably pull a product out of the content on those blog posts. I've seen that done over at Grizzly's blog before by one of his readers.

      Like the RSS aspect... never thought of that!
      I agree 100%... In fact, I was just telling a student the same thing a few days ago. To start blogging and once there was enough content they could take all their posts and clean them up and organize them into a PDF - "ta-da" instant product...

      Beats using PLR
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  • Profile picture of the author NateRivers
    This is a very savvy way to do things- informational posts that mention affiliate products that fit in with what the post is about is perceived much differently than the stand promo email.
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  • Profile picture of the author simonbuzz
    Banned
    that's a nice tip dude..thanks for sharing
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    • Profile picture of the author JohnMcCabe
      Another potential side benefit is deliverability. Sometimes even the most carefully crafted sales messages end up trapped in the spam filters, while a link to a blog post almost never is...
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  • Profile picture of the author marchorne
    Hey Cody,

    I agree 100% that this is a wise thing to do and I typically try and do it, however, from my experience I always end up sending a lot less clicks this way... Have you experienced the same thing?
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  • Profile picture of the author Aubaine
    Great tip Coby, will definitely be testing this out when I'm ready!

    Thanks!
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  • Profile picture of the author jgant
    Great method. I'd say the bulk of my email messages link to a blog post. I started doing this after I noticed I tended to click links to blog posts from emails I subscribe to. I also don't like writing content that's not published on the blog. Glad to hear other people like this method.
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  • Profile picture of the author Gary J Martin
    That's a great tip Coby. Especially since its not just theory and is actually a tactic that is working well for you.
    Much appreciated.
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  • Profile picture of the author Frances Colleen
    sincerity and quality are the two ultimate keys to growing and maintaining lists. thanks for the reminder, a point well proven!
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    • Profile picture of the author Coby
      Originally Posted by JohnMcCabe View Post

      Another potential side benefit is deliverability. Sometimes even the most carefully crafted sales messages end up trapped in the spam filters, while a link to a blog post almost never is...
      Good Point John!

      I completely forgot to point that out! This is yet another good reason to be doing this!

      Originally Posted by marchorne View Post

      Hey Cody,

      I agree 100% that this is a wise thing to do and I typically try and do it, however, from my experience I always end up sending a lot less clicks this way... Have you experienced the same thing?
      It depends on my subject... at least in my cases...

      It also depends on how the blog posts are "positioned" to your list...

      Meaning, if you only send them "blog posts" that are just pre-sell pages they will eventually become "numb" to this - so you have to keep them on their toes and mix in the quality content with the reviews and the blog posts that combine the two...

      If you get a low amount of clicks the first time you send out try to segment the unopens and resend with a different subject...

      Originally Posted by Tom Ryan View Post

      Nice tip Coby. I is something that I really need to do more often with my lists.

      I follow a marketer who does this often with his emails. It's great because it brings a lot of interaction to his blog, which in turn probably brings more sales in for him.
      Yes, another good point. Social proof is an amazing influencing factor... (WSOs are a great example of this)

      Originally Posted by dtaylor View Post

      Agreed, thanks for reminding me.

      The busier we get with work the easier it is to simply send out a quick email. But you are right, putting a complete article on the blog is much more useful for a variety of reasons, not the least of which is that it has an infinitely longer life-span.

      A blog post can stay there forever so if someone likes what you have to say they can just keep on reading as opposed to an email. Emails go thru 2 quick decisions:

      1. read or not
      2. delete or keep

      Not so with blog posts.

      Even better, get much wider coverage with the same article by posting it to the best forums in your niche. If it points back to your blog it can get a lot of traffic, recognition etc.

      Thanks,
      DTaylor
      Yes, this was the appealing part to me - the fact that is lasts "forever" and keeps selling long after the email is gone and forgotten...

      Originally Posted by jgant View Post

      Great method. I'd say the bulk of my email messages link to a blog post. I started doing this after I noticed I tended to click links to blog posts from emails I subscribe to. I also don't like writing content that's not published on the blog. Glad to hear other people like this method.
      It's smart to pay attention to what others are doing

      Good job!

      Originally Posted by Gary J Martin View Post

      That's a great tip Coby. Especially since its not just theory and is actually a tactic that is working well for you.
      Much appreciated.
      Thanks Gary!

      Originally Posted by Frances Colleen View Post

      sincerity and quality are the two ultimate keys to growing and maintaining lists. thanks for the reminder, a point well proven!
      Exactly! Very well put! Thank you
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