4 replies
This post is in regards to your OTO (One Time Offer), I would like to know what other warriors are using in regards to your pricing of the OTO. Do you price the OTO higher than your product or lower? Which one do you have more conversions with?

Personally I've had success with both, I just wanted to know what others have experienced.
#oto #strategy
  • Profile picture of the author gorufus
    I bought a wso earlier today that had 15 oto's... Upsell, Downsell, Upsell, it was ridiculous. One is enough.

    I do like the idea of the oto being less expensive than the product...
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    • Profile picture of the author pmbrent
      Originally Posted by gorufus View Post

      I bought a wso earlier today that had 15 oto's... Upsell, Downsell, Upsell, it was ridiculous. One is enough.

      I do like the idea of the oto being less expensive than the product...
      Yeah that is crazy, sounds like a godaddy strategy lol.
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  • Profile picture of the author Dennis Gaskill
    I set the price according to the product or products I'm offering. Higher or lower than the original purchase is secondary to me. Having said that, offering an OTO that's about half the price of the original product seems to give me the best conversion rate. That doesn't always equate to the most profit though.
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    • Profile picture of the author pmbrent
      Originally Posted by Dennis Gaskill View Post

      I set the price according to the product or products I'm offering. Higher or lower than the original purchase is secondary to me. Having said that, offering an OTO that's about half the price of the original product seems to give me the best conversion rate. That doesn't always equate to the most profit though.
      Interesting strategy, thanks for the feedback.
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