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How aggressive can you be?

by JRemington
12 replies
Not aggressive in the street or with people in person, I mean how aggressive can your autoresponders be?

I've heard of plenty of people having success with messages programmed to be sent out every 2 days following a new signup so I made mine this way. My messages are sent out every 2 days, then after 4 messages it decreases to every 4 days, then after 8 messages just once a week.

Of course, I add loads of value too. My offers aren't "in your face" they are woven into my problem-solving copy in the messages.

I don't push people to click on my affiliate link, I just tell them where I learnt some useful techniques.

I have a double opt-in, plenty of signups a day for people in a health niche who want solutions fast. These guys who sign up have problems they want to solve yesterday

However, since I increased my autoresponder frequency, I also have an unsubscribe rate that I don't really like, at about 10%. Is this is high rate?

This means 1 in 10 gets my freebie, then p*ss off and use it after unsubscribing. At least I load my freebie with affiliate links for this unsubscribing crowd And at least the other 9 are interested potential buyers, hopefully.

Am I being too aggressive with my autoresponder frequency? The concern is always that they find a solution elsewhere if I don't send them offers fairly early on.
#aggressive
  • Profile picture of the author derekmichael02
    don't sweat it - you want it higher at the beginning (if you are providing REAL value). get the tire kickers off your list so it can be targeted. You'd rather have 500 people who opt to stay on and read your stuff than 1,000 who never clickthrough.
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    • Profile picture of the author Troy Broussard
      Originally Posted by derekmichael02 View Post

      don't sweat it - you want it higher at the beginning (if you are providing REAL value). get the tire kickers off your list so it can be targeted. You'd rather have 500 people who opt to stay on and read your stuff than 1,000 who never clickthrough.
      Yeah, I tend to agree... You have to just gage it with testing really, that's all you can do - there is no magic formula, it will vary from niche to niche. But mostly it comes down to what you train your subscribers to expect...

      There are many people (I'm not one of them) that hammer their list daily. Others only a couple times a month. Personally, I go for a once a week with the autoresponder but I schedule it for Thursdays and allow Tuesday to be reserved for occasional (not weekly) broadcasts... But again, it all just depends on what your users expect.

      I'm not a big fan of the tapered off effect - every 2 days, then 3, then 4, then once a week, etc... I prefer to have a fairly consistent routine, but to each his own.

      And no matter what you do, you will have the serial refunders and the instant download and unsubers - so you just have to accept that as part of the cost of doing business...
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by JRemington View Post

    However, since I increased my autoresponder frequency, I also have an unsubscribe rate that I don't really like, at about 10%. Is this is high rate?
    I don't know ... and will be interested to see other replies.

    It's higher than mine, but my sign-ups do know exactly what to expect, and they get exactly what they expect (I just give more information than most marketers do about what they'll get, when they sign up).

    My scheduling isn't all that different from yours: they hear from me on days 1, 3, 6, 10 and 15 and thereafter at 5-day intervals.

    Originally Posted by JRemington View Post

    Am I being too aggressive with my autoresponder frequency?
    I don't think so, but it may vary a bit from traffic-source to traffic-source, niche to niche, and so on?

    Originally Posted by JRemington View Post

    The concern is always that they find a solution elsewhere if I don't send them offers fairly early on.
    Yes indeed - exactly.
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  • Profile picture of the author Michael Meaney
    I don't think you're being too aggressive.

    I run mine in a similar way, every 2 days, then every 3 days, then every 4 days until they receive 1 a week. Each email they receive is part of a 30+ video training course, with an upsell and special offers thrown in.

    Then it's onto blog broadcasts and offers because if they ain't gonna buy from me I still want them to visit my site, learn as much as they can because someday they might buy when they can afford it.
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  • Profile picture of the author JohnMcCabe
    It doesn't sound like your schedule is too aggressive. I'd start by looking at the stats to see which message in the sequence is causing the unsubscribes. Then look at both that message and the one immediately before it.

    Is there some kind of mismatch in the messages?

    Some sudden shift in 'voice'? I.e., do you go from "I want to be your pal" to "buy this if you know what's good for you"?

    This can be a bigger problem when altering an existing sequence.

    I like to paste the whole sequence into a document and read it from beginning to end, looking for abrupt changes that might disrupt the building of a profitable relationship.
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    • Profile picture of the author JRemington
      Originally Posted by JohnMcCabe View Post

      It doesn't sound like your schedule is too aggressive. I'd start by looking at the stats to see which message in the sequence is causing the unsubscribes. Then look at both that message and the one immediately before it.

      Is there some kind of mismatch in the messages?

      Some sudden shift in 'voice'? I.e., do you go from "I want to be your pal" to "buy this if you know what's good for you"?

      This can be a bigger problem when altering an existing sequence.

      I like to paste the whole sequence into a document and read it from beginning to end, looking for abrupt changes that might disrupt the building of a profitable relationship.
      Indeed, I'll have to find out if they are all unsubscribing upon receiving a particular message.

      Great advice guys, much appreciated, I feel better now. Let's hope it's true and that my list is boiled down to potential buyers.
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      What you're not selling your products in different languages yet?
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  • Profile picture of the author Joseph Robinson
    Banned
    I wouldn't worry too much about the unsubscribe rate. There will always be people just looking to get the freebie and bail. They aren't worth having on the list anyways. They also won't be getting much out of the freebie they took since they are the same type of people that won't put its information to use.

    As far as the autoresponder frequency, I like to stick to an email a day. Offers from me go out every 72-96 hours, with quality advice or freebies going out in between. It seems to have worked well so far.
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    • Profile picture of the author Kay King
      I'm not sure the unsubscribe rate matters by itself - the conversion rate matters.

      If you make a change in your autoresponder and your conversion (sales) rates go up - unsubscribe isn't critical.

      If you make that change and your conversions stay the same or decline and the unsubscribe rate increases dramatically....your change may have gone too far.

      In the end, it's not about how many people STAY on your list - it's about how many people on your list are buyers.

      kay
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  • Profile picture of the author Coby
    Don't worry about it - as long as you are making at least 10% more money...

    Your list will get used to the frequency and your unsubs will even out to a smaller percentage after that...

    Just keep on trucking and don't fret over the unsubs - can't please everyone
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  • Profile picture of the author JRemington
    Awesome fellas, all your tips are valuable to me
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    What you're not selling your products in different languages yet?
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  • Profile picture of the author NoBSGuy
    Originally Posted by JRemington View Post

    Not aggressive in the street or with people in person, I mean how aggressive can your autoresponders be?

    I've heard of plenty of people having success with messages programmed to be sent out every 2 days following a new signup so I made mine this way. My messages are sent out every 2 days, then after 4 messages it decreases to every 4 days, then after 8 messages just once a week.

    Of course, I add loads of value too. My offers aren't "in your face" they are woven into my problem-solving copy in the messages.

    I don't push people to click on my affiliate link, I just tell them where I learnt some useful techniques.

    I have a double opt-in, plenty of signups a day for people in a health niche who want solutions fast. These guys who sign up have problems they want to solve yesterday

    However, since I increased my autoresponder frequency, I also have an unsubscribe rate that I don't really like, at about 10%. Is this is high rate?

    This means 1 in 10 gets my freebie, then p*ss off and use it after unsubscribing. At least I load my freebie with affiliate links for this unsubscribing crowd And at least the other 9 are interested potential buyers, hopefully.

    Am I being too aggressive with my autoresponder frequency? The concern is always that they find a solution elsewhere if I don't send them offers fairly early on.
    The thing is, prospects get more uninterested as days go by. As an affiliate, you really need to make the most out of the situation till they are still interested in acquiring what you offer.

    You named it, they need a solution to their problems fast. So return them the favour and help them find the solution (your aff. link) right away in form of a short email, each day for 7 consecutive days.

    Maintaing a progressive 2 - 4 day mailing frequency could even cause the opposite of what you expect if your targeted visitors are looking for fast solutions. You will never know if the ones who dropped out (10%) already found something else between those message pauses. In this case you would miss out a lot.

    Dennis
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    • Profile picture of the author myob
      Aggressive marketing sometimes may be required to succeed. In markets particularly where the competition is tough, a one day lapse can make a difference in terms of lost sales.

      My lists are contacted on a daily basis until they make a decision to buy from me or find another solution. However, the frequency is clearly explained at the onset so it is not unexpected.

      Over the course of a typical 4-month campaign run, for example, my conversions are 27-32% with an overall unsubscribe rate of 11-17%. All the others (non-buyers or inactives) are culled from the lists every 120 days.

      As long as subscribers know what to expect prior to opting in, and the value provided is consistent within those expectations, then the frequency of delivery is not a major factor.
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