19 replies
Just curious what some of your rules of thumb are when evaluating a niche.

What are the metrics, i.e. search volume, competing sites, etc.?

Thanks
#niche #research
  • Profile picture of the author Alexander CPA
    Check out the first page for the keywords your considering using, check how many links they've got, how good the websites are and what not. For example if all of your keywords have high authority websites ranking on the first page, then it's going to be pretty tough compared to a keyword which has a load of sub-pages (Like yahoo answers, article directories etc)
    {{ DiscussionBoard.errors[4246884].message }}
  • Profile picture of the author hashbury
    There are so many factors I take into affect its hard to list them all.

    I generally look around for a min of 1000 exact matches per month.
    However I will give or take on this number depending if the keyword is a buying keyword or a loose keyword(as i like to call it).

    I have went as low as 100 searches a month with a good buying keyword (i dont really recomend this though).
    My search volume depends on various other factors to. If I think a keyword will have a good search volume in the future I will take that into account. If the keyword has the year 2010 or 2011 in it, I will also take this into affect.

    I also narrow my niche results by competition "keyword in quotes". This is not real accurate but I can eliminate keywords not worth competing with. I usually look for sites with less than 200,000 results.

    As far as competition, The main thing I look for is to see the top three sites. If they are all real authority type of sites that is a strike in my book. Out of the top three sites I will pick the one(s) that I think will be the hardest to outrank. I will then use seo spyglass to see all their backlinks. I use this information to see if it is worth the trouble to build a backlink campain to out rank them.
    {{ DiscussionBoard.errors[4247042].message }}
  • Profile picture of the author BloggingPro
    When it comes to research there are several Golden Rules I follow.

    1. 9000+ Exact match Global searches
    Sometimes I'll go for less, especially if rules #3 is met.

    2. Nothing brutally hard to beat on page one.
    This means page one isn't dominated by high pr, high domain aged sites with tons of optimized links. This is by far the hardest part. I'll jump for a highly searched keyword with page one filled with low pr, low domain age, little backlink juice.

    Also ensure you check for keywords in the title, meta, and h1 tags. If the keyword is in the tags on all of the sites you better believe they are optimized for that keyword and will give you hell when you come knocking on their door.

    3. Plenty of active related forums.
    Just in case the fight on Google is going to be insane.

    4. Exact Match Domain is available.
    Suffixes are better than prefixes, so if I have to slap a 101, 411, info, today, now, news, pics, vids, or what-have-you, on the end I will.

    5. An interest in the niche.
    It's far easier to get motivated to work on a site where the niche interests you. Don't waste your time on niches you have little interest in, especially when building and writing content yourself. If your outsourcing, of course, this rule doesn't really apply.

    Keyword/niche research is a finicky thing, and honestly it depends on your level of SEO expertise in addition to your ability to create (or outsource) content.

    It isn't as easy as everyone likes to make it sound. There are a lot of variables, that simply can't be understood without getting some experience under your belt.
    Signature
    You're going to fail. If you're afraid of failure then you do not belong in the Internet Marketing Business. Period.
    {{ DiscussionBoard.errors[4247091].message }}
  • Profile picture of the author CDarklock
    Originally Posted by MandoThrasher View Post

    Just curious what some of your rules of thumb are when evaluating a niche.
    1. Do I have cool stuff to tell people about this niche?

    2. Do I know where those people hang out?

    3. Do they have money?
    Signature
    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
    {{ DiscussionBoard.errors[4247300].message }}
    • Profile picture of the author iamchrisgreen
      Originally Posted by CDarklock View Post

      1. Do I have cool stuff to tell people about this niche?

      2. Do I know where those people hang out?

      3. Do they have money?

      I agree with this, apart from point 1, because I usually try and team up with someone else that has enough cool stuff to tell people about the niche.
      {{ DiscussionBoard.errors[4247730].message }}
  • Profile picture of the author jimcal
    Hi,
    I always like to have a .com domain available. Then I like to make sure there is plenty of article content available. While, I'm doing that, I check out competition on the first page. No use spending a lot of time on a niche if you can't make the first page.
    Thanks,
    Jim
    Signature

    Index Annuity Guide
    www.indexannuityguide.net

    {{ DiscussionBoard.errors[4247410].message }}
  • Profile picture of the author ~kev~
    Originally Posted by MandoThrasher View Post

    Just curious what some of your rules of thumb are when evaluating a niche.
    Do I have first hand knowledge on the topic

    How "much" knowledge do I have on the topic

    Market saturation

    My ability to promote the site with unique content.
    {{ DiscussionBoard.errors[4247601].message }}
  • Profile picture of the author MandoThrasher
    I get the feeling many people here are hesitant to divulge their niches. Which seems silly, because anyone wanting to get into the same niche still has to do all the work.

    Is it taboo to tell?
    {{ DiscussionBoard.errors[4247816].message }}
    • Profile picture of the author iamchrisgreen
      Originally Posted by MandoThrasher View Post

      I get the feeling many people here are hesitant to divulge their niches. Which seems silly, because anyone wanting to get into the same niche still has to do all the work.

      Is it taboo to tell?

      You want us to divulge our niches? Mine is divulged in my sig file...
      {{ DiscussionBoard.errors[4247856].message }}
    • Profile picture of the author ~kev~
      Originally Posted by MandoThrasher View Post

      I get the feeling many people here are hesitant to divulge their niches.
      My niches are hiking, camping, backpacking, fishing, hunting,,,, general outdoors activities.


      Originally Posted by MandoThrasher View Post

      Is it taboo to tell?
      I think people that run microsites with little or no real information might be afraid to tell their niche. The site owners may be worried about someone creating a larger site with more content then their micro site.

      As for myself, I am not worried about anything like that. I keep my blog updated with unique and original content on a regular basis.
      {{ DiscussionBoard.errors[4252814].message }}
  • Profile picture of the author Big Al
    I don't think so...

    Unless you're looking to get traffic using organic searches then a lot of it comes down to finding a market that has money and is prepared to spend it.

    For Amazon stuff... sure I look at exact match domains and if I can rank on page 1 of Google. But that's ranking for individual products and aimed at buying keywords.

    The then niche is purely based on what you can rank for.

    But if you're creating products and looking at alternative traffic methods (ie. paid traffic, affiliates and JV partners) then it just has to be a hot market.

    Are there a variety of different products, different affiliate programs, is the paid advertising, can you sell multiple products, can you sell high ticket products and continuity membership?

    But then that's a more amateurish approach... I know Dr. Glenn Livingstone takes it to another level...!
    {{ DiscussionBoard.errors[4247874].message }}
    • Profile picture of the author MandoThrasher
      The niche is panic attacks and anxiety. I think real success will have to come from ranking well with Google. It's a desperate market and there is a lot of competition from people like Lucinda Bassets and a couple others that dominate the online market.

      I do have first hand experience in defeating it. I also published a book on it in 2006, so it's a topic I'm passionate about. I've sold around 800 books on amazon so far. Now my kindle version of the book outsells the paperbacks.

      However, I'm still relatively invisible in this market. I haven't done anything beyond promoting the book on amazon.
      {{ DiscussionBoard.errors[4247957].message }}
  • Profile picture of the author maxmed
    There are different tools available to do that job ! I think 3k exact searches are worth to go and with top 10 websites having few backlinks .
    {{ DiscussionBoard.errors[4248073].message }}
  • Profile picture of the author stefffff
    keyword research is what i start with always. monthly searches are very important as it is the number of website competing for a certain keyword you will need to rank. i never create a website for a certain product, instead i create a website for a bigger niche, so in the future i can turn myself to better products if their conversions are better!
    {{ DiscussionBoard.errors[4248114].message }}
    • {{ DiscussionBoard.errors[4250060].message }}
      • Profile picture of the author hashbury
        Originally Posted by MandoThrasher View Post

        Is Market Samurai still dependable?
        For the most part yes. However I still like to run the keywords im going to use through google keyword tool to double check some of my numbers.
        {{ DiscussionBoard.errors[4252933].message }}
        • Profile picture of the author MandoThrasher
          Originally Posted by hashbury View Post

          For the most part yes. However I still like to run the keywords im going to use through google keyword tool to double check some of my numbers.
          I find the numbers are sometimes very inconsistent between the two. And MS is supposedly using Google's data, so which one do you believe?
          {{ DiscussionBoard.errors[4252953].message }}
          • Profile picture of the author hashbury
            Originally Posted by MandoThrasher View Post

            I find the numbers are sometimes very inconsistent between the two. And MS is supposedly using Google's data, so which one do you believe?
            I believe google of course.

            I do my keyword research through MS first, once I have found the keywords I am going to use, I will then run them through the GKT just to verify the numbers I have gotten with MS.

            If I am using seoc seotc or anything else in MS to narrow my keyword research, I will also manually verify those numbers through google as well.
            {{ DiscussionBoard.errors[4253017].message }}
  • Profile picture of the author Swys14
    1.) My own knowledge.
    2.) Can it be monetized? Use Logic
    3.) If so, volume? Google's KW Tool comes in handy. I just look for good volume.
    4.) Keywords...Domains...these 2 go hand in hand, If my main keyword is in my domain I know my chances of ranking is very good.
    5.) Build my Blog, set up my funnel and avenues of getting traffic. Research more and start working on content.
    {{ DiscussionBoard.errors[4252864].message }}

Trending Topics