I'm curious about a few things. I find myself always turning to a magazine's advertising section. I don't know if it's the fact I'm so heavily into IM, or because I like the craziness of that area.
So I have 2 questions...
- As a consumer, do you find yourself reading the Advertising area in magazines? If so, did it spark a conversion (you checked out a site, called a number).
- As an advertiser, have you ever advertised in a magazine or trade publication? If so, how were the results?
I ask because I receive quite a few trade publications and I wonder if advertising in them will prove worthwhile (there's nothing IM related in any of them). Unfortunately, it comes with a hefty price tag and it'd be nice to get some real world response first.