Spreading yourself too thin...?

by jmbare
23 replies
Hey all,

There are many people who are very successful at IM, info product creation, adsense, etc. I try to follow and read as much as I can from blogs such as Smart Passive Income, Simple Spencer, and many others.

My question to everyone is; is there a point to where you can spread yourself too thin in IM? I noticed Pat Flynn on his income reports has many options for passive income, i.e. websites, ebooks, aff links. Most, of course, are on autopilot and takes little effort.

Can someone share their experience(s) with diving into many niches vs focusing on one?
#spreading #thin
  • Profile picture of the author ~kev~
    Originally Posted by jmbare View Post

    My question to everyone is; is there a point to where you can spread yourself too thin in IM?
    In my opinion, yes, you can spread yourself too thin real quick.

    I keep 2 forums, 1 youtube accout and 1 blog updated, and that is all I have time for. In all honesty, I barely have time to keep 1 of my forums and 1 blog updated.

    I have no idea how people keep dozens of websites updated on a regular basis.
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    • Profile picture of the author Jaymark
      Try to focus on one or two key strategies at the most. The people who are able to manage all kinds of strategies are either incredibly efficient, need little sleep or have outsourced a lot of the work. My vote goes to the latter.

      When you are first starting out, stick with what seems to work for you and focus on that. Don't get distracted with all kinds of other techniques or you'll never get this going. Believe me, I've been there!
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    • Profile picture of the author idk007
      Originally Posted by ~kev~ View Post

      In my opinion, yes, you can spread yourself too thin real quick.

      I keep 2 forums, 1 youtube accout and 1 blog updated, and that is all I have time for. In all honesty, I barely have time to keep 1 of my forums and 1 blog updated.

      I have no idea how people keep dozens of websites updated on a regular basis.
      I have that issue. So after some thoughful analysis, I'm going to get rid of almost all my sites except one blog and youtube. I'll create some sites her and there to not forget php,javascript, html, etc, .

      Youtube has been good to me lately. $600 last month so Ive started a small media company to publish original shows on youtube.

      It's really hard to do IM when you have a full time job. Especially one that pays 6figures and your good at it.
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      • Profile picture of the author jmbare
        Originally Posted by LindseyRainwater View Post

        I've found it is way too easy to get too many irons in the fire. I'm not doing that with IM, but I used to with pro writing.

        Right now I'm trying to start a couple PLR websites, starting a new business to handle everything, and my husband is building a product empire. All of what we're doing is within the IM and PLR niches, but we know we're right at the limit. Add anything else in there and we'd be WAY too thin.

        I don't know if someone else has pointed this out, but one thing I've had to tell people is that there is no "too thin number." It isn't like "I have 4 projects (or traffic methods, or websites). I'm spread too thin." Different people can handle different workloads.

        For me, what I have right now is perfect. I'm busy, but not ridiculously busy. I still have a little chill time each day. I know other people who have twice as much as I do going, and they're comfortable. (But they also seem to like having tons going on all the time.)

        So yes, you can become way too spread out, so you need to determine what it is you want to focus on most. But don't worry about what other people think is too much. Worry about what you feel is your limit.
        That's some good advice. Finding the comfort level is very important in IM...as I am figuring out.

        Originally Posted by RevenueGal View Post

        Yes, I think it happens to all of us. When you start feeling that way it's time to refocus and decide what exactly your priorities are and cut out anything else that isn't generating anything in return for your efforts. Cut out time wasters, etc.
        Lol, I use that quote quite a bit, "cut out time wasters." My wife gives me this strange look every time I say that.

        Originally Posted by Jaymark View Post

        Try to focus on one or two key strategies at the most. The people who are able to manage all kinds of strategies are either incredibly efficient, need little sleep or have outsourced a lot of the work. My vote goes to the latter.

        When you are first starting out, stick with what seems to work for you and focus on that. Don't get distracted with all kinds of other techniques or you'll never get this going. Believe me, I've been there!
        Originally Posted by JToneyUK View Post

        I can certainly see why this may occur. I'm brand new to IM and have been wracking my brains trying to find potential niches and such and I think I've found one to start with. I've taken action and got a domain and created my site template and will be content writing over the next few days, both on site and off site. I'm hoping to just get the domain registered into the search engines, generate some content and articles around the web and do some basic back linking and see where it lands in a months time or so.

        While all this could take some time, I certainly think this is doable in two's. I'm somewhat of a workaholic if my mind is on something.

        I could also see some people becoming disheartened with a lack of action after a relatively short period (thinking they should be top of the SERPs after a month) and so going out to find new niches and starting over.

        I've just purchased some decent stuff to keep my reading and researching for weeks, so I might get this multiple niche syndrome and may have to hold back.

        Maybe the initial stages are most difficult because this is a money game, and while it is not coming in people may either work constantly until they start to see results, or not leave things long enough and go after many niches in the hope of hitting gold. I think once the money starts coming, thats when people become more grounded and there is less of a need for frantic effort.
        True, the money game is the most difficult starting out. I'm noticing a few things, more and more people in IM are starting to dive into development; wordpress plugins, e-books, etc. to generate some quick income. I think creating a product first could help jump start the IM journey.

        Originally Posted by idk007 View Post

        I have that issue. So after some thoughful analysis, I'm going to get rid of almost all my sites except one blog and youtube. I'll create some sites her and there to not forget php,javascript, html, etc, .

        Youtube has been good to me lately. $600 last month so Ive started a small media company to publish original shows on youtube.

        It's really hard to do IM when you have a full time job. Especially one that pays 6figures and your good at it.
        While having a full time job it's really hard to do IM. That's what I am doing now and it's very hard to balance.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by jmbare View Post

    Can someone share their experience(s) with diving into many niches vs focusing on one?
    I agree with Kev that it's pretty easy to spread yourself too thin, too quickly.

    I think the real issue here is typically with timing. It's not "having many niches" that's the real problem; it's "building the initial stages of too many niches" at the same time.

    I have niche sites in 8 completely different, unrelated niches, now, but I've built them up gradually over two and half years, and have never had more than two in their "earliest stages" at the same time (and two was one too many, really).
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  • Profile picture of the author doingwrite
    Thank you for this thread. I have been feeling alternately overwhelmed and excited as I build my IM footprint. It's like when I wrote my dissertation in a way - I kept veering off into unrelated searches whilst researching my topic, and had to yank myself back over and over again to remember the main purpose. On the one hand you can't have tunnel vision, and on the other you have to always be open to new opportunities!
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  • Profile picture of the author Jeff Schuman
    Although I am getting ready to go on a diet, I do not spread myself to thin at this point. Do what you like best and outsource the rest has become my credo. It works and my business is better for it. Focus on one site and get it profitable before starting another. That was another mistake I used to make and advice I did not follow.
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  • Profile picture of the author JamesGw
    You can run quite a few small niche sites, but any sort of authority site is going to require most of your time. I currently run 4 authority sites and 11 niche sites. I'm adding another authority site that's going live in October and then another three niche sites that will be going live this month and next month. It helps that I have two partners, though.
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    • Profile picture of the author Tom Ryan
      I think when you first start out it is pretty easy to spread yourself too thin. You get so many ideas and start projects that don't get the full attention that they need.

      I find it is better just to focus on one idea or one site until you get your processes down. At that point it may be a lot easier to add another site or work on another project.
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    • Profile picture of the author ~kev~
      Originally Posted by JamesGw View Post

      I currently run 4 authority sites and 11 niche sites.
      On average, how many pages do your authority sites have?

      And how many pages do your niches site have on average?
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      • Profile picture of the author JamesGw
        Originally Posted by ~kev~ View Post

        On average, how many pages do your authority sites have?

        And how many pages do your niches site have on average?
        Niche sites can range anywhere from 10-50 pages, depending on how old they are. The authority sites have tens of thousands of pages indexed on Google, but a lot of that is UGC or feed data. I'd say my contribution to the authority sites is in the neighborhood of ~100-300 pages, although these are generally of higher quality than those on the niche sites.
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        • Profile picture of the author jmbare
          Originally Posted by ~kev~ View Post

          In my opinion, yes, you can spread yourself too thin real quick.

          I keep 2 forums, 1 youtube accout and 1 blog updated, and that is all I have time for. In all honesty, I barely have time to keep 1 of my forums and 1 blog updated.

          I have no idea how people keep dozens of websites updated on a regular basis.
          I'm slowly starting to learn this. At first, I became a domain junkie. Buying up all of the domains I could if I saw opportunity. Quickly, I figured out IM is very difficult getting started, but, I really enjoy the challenge. Now, I've cut back and focusing two niches.

          Originally Posted by Alexa Smith View Post

          I agree with Kev that it's pretty easy to spread yourself too thin, too quickly.

          I think the real issue here is typically with timing. It's not "having many niches" that's the real problem; it's "building the initial stages of too many niches" at the same time.

          I have niche sites in 8 completely different, unrelated niches, now, but I've built them up gradually over two and half years, and have never had more than two in their "earliest stages" at the same time (and two was one too many, really).
          Agreed. During the first couple months I picked eight niches, now it's boiled down to two. I seem to manage the two better (personal blog & info product).

          Originally Posted by doingwrite View Post

          Thank you for this thread. I have been feeling alternately overwhelmed and excited as I build my IM footprint. It's like when I wrote my dissertation in a way - I kept veering off into unrelated searches whilst researching my topic, and had to yank myself back over and over again to remember the main purpose. On the one hand you can't have tunnel vision, and on the other you have to always be open to new opportunities!
          You're welcome! I'm curious how others have started or currently starting their IM business. I love taking advice from the professionals.
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          • Profile picture of the author jmbare
            Originally Posted by Jeff Schuman View Post

            Although I am getting ready to go on a diet, I do not spread myself to thin at this point. Do what you like best and outsource the rest has become my credo. It works and my business is better for it. Focus on one site and get it profitable before starting another. That was another mistake I used to make and advice I did not follow.
            Good luck on the diet! My wife and I our currently on diets as well. She is on the 17 day diet while I'm on the 4 hour body diet (no aff links here! ). I'm all for outsourcing, the only issues I run into is the capital. As of right now, I'm doing everything myself so I can learn the business inside and out. Once capital is established I will outsource the things I least like to do. I finally narrowed down from eight niches to two (my personal blog and my info product). That seems much easier to manage .

            Originally Posted by JamesGw View Post

            You can run quite a few small niche sites, but any sort of authority site is going to require most of your time. I currently run 4 authority sites and 11 niche sites. I'm adding another authority site that's going live in October and then another three niche sites that will be going live this month and next month. It helps that I have two partners, though.
            Are your niche sites related to each other in any way?

            Originally Posted by Tom Ryan View Post

            I think when you first start out it is pretty easy to spread yourself too thin. You get so many ideas and start projects that don't get the full attention that they need.

            I find it is better just to focus on one idea or one site until you get your processes down. At that point it may be a lot easier to add another site or work on another project.
            No joke, as I said earlier, I became a domain junkie when first starting out. I was buying up domains like it was no body's business!

            Originally Posted by RWilson View Post

            I have run into the problem of spreading myself to thin but I have also learned how to put my focus on one project at a time, I have much better results and don't waste as much time as I use to.
            In my offline business, I ran into the problem of taking on too many websites at one time. I'm applying this to IM, don't take on too many niches at one time.

            Originally Posted by Rose Anderson View Post

            It's very easy to fall into this trap. Start with one or two things and learn them well. Then move on to one or two more.

            Resist the urge to jump on every new idea that comes your way. Start a file for "Ideas I want to try later" so you can write down these great ideas as they come to you and save them for future reference. Otherwise they'll keep bouncing around in your head taunting you. (Or maybe it's just my head that works that way.)


            Once you have some cash flow you can outsource the things you aren't good at or don't enjoy.
            For sure, there is always the voice in my head stating, "someone else is going to buy that domain and become rich!" I'm come to realization that there is millions of ways to make a million dollar. I just have to sit down and focus on one.

            Originally Posted by msmir75 View Post

            Yes I have been guilty of that myself!! As a result when that happens, I fail miserably because I cannot focus. So now that I have learned some harsh lessons... after I come back from my vacation I will be coming up with some strategic plans (I am building up two huge things, my new business AND book that was just published), and I am getting help from good marketers too.. and I will certainly outsource as well! That is the key. A lot of people don't like the idea of it because it costs.. but what will cost you more? Outsourcing and letting others take care of the work, and delivering it to happy clients while you have more time to find more clients OR doing all of the work yourself and finding that not only are your clients unhappy due to poor service but you are sacrificing your SLEEP to get that work done... you do that, not only will you quickly lose clients due to poor service but you will certainly exhaust yourself. Spend a bit of money to outsource, you will win in the long run all the way around!
            Congrats on your upcoming book! I outsourced my e-book proofreading due to my lack of grammar. It was definitely worth the money I spent.
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  • Profile picture of the author RWilson
    I have run into the problem of spreading myself to thin but I have also learned how to put my focus on one project at a time, I have much better results and don't waste as much time as I use to.
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  • Profile picture of the author Rose Anderson
    It's very easy to fall into this trap. Start with one or two things and learn them well. Then move on to one or two more.

    Resist the urge to jump on every new idea that comes your way. Start a file for "Ideas I want to try later" so you can write down these great ideas as they come to you and save them for future reference. Otherwise they'll keep bouncing around in your head taunting you. (Or maybe it's just my head that works that way.)

    Once you have some cash flow you can outsource the things you aren't good at or don't enjoy.
    {{ DiscussionBoard.errors[4254088].message }}
  • Profile picture of the author msmir75
    Yes I have been guilty of that myself!! As a result when that happens, I fail miserably because I cannot focus. So now that I have learned some harsh lessons... after I come back from my vacation I will be coming up with some strategic plans (I am building up two huge things, my new business AND book that was just published), and I am getting help from good marketers too.. and I will certainly outsource as well! That is the key. A lot of people don't like the idea of it because it costs.. but what will cost you more? Outsourcing and letting others take care of the work, and delivering it to happy clients while you have more time to find more clients OR doing all of the work yourself and finding that not only are your clients unhappy due to poor service but you are sacrificing your SLEEP to get that work done... you do that, not only will you quickly lose clients due to poor service but you will certainly exhaust yourself. Spend a bit of money to outsource, you will win in the long run all the way around!
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  • Profile picture of the author JamesGw
    Most of my niche sites are related to each other. I do a lot of fitness, MMA, and writing-related things.
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  • Profile picture of the author Aubaine
    From what I see, most people(newbies mind you) that dive into numerous niches fail, lack of focus, get overwhelmed, lose their way, their interest, and possibly their money. Starting out fresh, I wouldn't suggest more then 2 niches, and focus entirely on them. Once you get to the point of those niches being on cruise control and already doing well, then look into a new niche, and use all that knowledge you gained from trial and error with your first niche, you can apply it to the new niche.

    Start small, then shoot for the stars.
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  • Profile picture of the author TheKeys
    I would work on one project at a time and commit 100% to one project.
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    • Profile picture of the author jmbare
      Originally Posted by JamesGw View Post

      Most of my niche sites are related to each other. I do a lot of fitness, MMA, and writing-related things.
      Nice, I'm a fitness and MMA junkie. Very good niches!

      Originally Posted by Aubaine View Post

      From what I see, most people(newbies mind you) that dive into numerous niches fail, lack of focus, get overwhelmed, lose their way, their interest, and possibly their money. Starting out fresh, I wouldn't suggest more then 2 niches, and focus entirely on them. Once you get to the point of those niches being on cruise control and already doing well, then look into a new niche, and use all that knowledge you gained from trial and error with your first niche, you can apply it to the new niche.

      Start small, then shoot for the stars.
      Agreed, I'm learning managing more than 2 is more work and more time dedication than I can give. Not to mention the $$ spent on various items.

      Originally Posted by TheKeys View Post

      I would work on one project at a time and commit 100% to one project.
      Agreed.
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      • Profile picture of the author LindseyRainwater
        I've found it is way too easy to get too many irons in the fire. I'm not doing that with IM, but I used to with pro writing.

        Right now I'm trying to start a couple PLR websites, starting a new business to handle everything, and my husband is building a product empire. All of what we're doing is within the IM and PLR niches, but we know we're right at the limit. Add anything else in there and we'd be WAY too thin.

        I don't know if someone else has pointed this out, but one thing I've had to tell people is that there is no "too thin number." It isn't like "I have 4 projects (or traffic methods, or websites). I'm spread too thin." Different people can handle different workloads.

        For me, what I have right now is perfect. I'm busy, but not ridiculously busy. I still have a little chill time each day. I know other people who have twice as much as I do going, and they're comfortable. (But they also seem to like having tons going on all the time.)

        So yes, you can become way too spread out, so you need to determine what it is you want to focus on most. But don't worry about what other people think is too much. Worry about what you feel is your limit.
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  • Profile picture of the author RevenueGal
    Yes, I think it happens to all of us. When you start feeling that way it's time to refocus and decide what exactly your priorities are and cut out anything else that isn't generating anything in return for your efforts. Cut out time wasters, etc.
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  • Profile picture of the author JToneyUK
    I can certainly see why this may occur. I'm brand new to IM and have been wracking my brains trying to find potential niches and such and I think I've found one to start with. I've taken action and got a domain and created my site template and will be content writing over the next few days, both on site and off site. I'm hoping to just get the domain registered into the search engines, generate some content and articles around the web and do some basic back linking and see where it lands in a months time or so.

    While all this could take some time, I certainly think this is doable in two's. I'm somewhat of a workaholic if my mind is on something.

    I could also see some people becoming disheartened with a lack of action after a relatively short period (thinking they should be top of the SERPs after a month) and so going out to find new niches and starting over.

    I've just purchased some decent stuff to keep my reading and researching for weeks, so I might get this multiple niche syndrome and may have to hold back.

    Maybe the initial stages are most difficult because this is a money game, and while it is not coming in people may either work constantly until they start to see results, or not leave things long enough and go after many niches in the hope of hitting gold. I think once the money starts coming, thats when people become more grounded and there is less of a need for frantic effort.
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