What's Your Average Conversion Rate for a Cheap $7 to $10 Special Report? I am Converting at 5%.

8 replies
Hey,

I am selling cheap products at $10 a pop. My problem is that I can't convert more than 4% of my list to these products.

All of the guides I've read on short cheap reports shows a conversion rate of around 10% or so.

Maybe I need to drop the price from $10 to $7 but I feel like the people that pay $7 are going to pay $10.

I don't want to raise the price because for what I am doing it defeats the purpose of my business model by selling cheap products.

Thanks.
#$10 #average #cheap #conversion #rate #report #special
  • From my experience if you are having a 5-7% conversion rate on any product you are doing pretty good.

    Do you have a good sales page or letter for the product(s) and is the product something new, or something most people have already seen a lot before. Those are two things that could have an affect on your current conversion rates. I would try experimenting with different sales pages, lists and products to see how the conversion rates compare.
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  • Profile picture of the author TheKeys
    Their are a lot of questions unanswered. Is this new or how many people are on your list?

    That's not too bad but try getting more backlinks and traffic to really test out how much you could be making.

    You could get someone to spend $20 on a product if it's catchy and good enough.
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  • Profile picture of the author Jaymark
    From my experience, that is a pretty good return. Unless you are offering something very compelling and have an incredible sales letter, you probably won't do much better than this. My only other suggestion is to make the offer to your list through a series of follow-up emails. They say someone needs to view an offer something like five times before they will make a decision. Good luck with it!
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    • Profile picture of the author ZerosToHero
      Originally Posted by Jaymark View Post

      From my experience, that is a pretty good return. Unless you are offering something very compelling and have an incredible sales letter, you probably won't do much better than this. My only other suggestion is to make the offer to your list through a series of follow-up emails. They say someone needs to view an offer something like five times before they will make a decision. Good luck with it!

      Sorry, I forgot to mention that this is through a 7-day ecourse. I would be jumping up and down if it was cold traffic to a salesletter however I feel it should be higher since I am using e-mail marketing.
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  • Profile picture of the author Joe Benjamin
    Originally Posted by JamesAggie View Post

    Hey,

    I am selling cheap products at $10 a pop. My problem is that I can't convert more than 4% of my list to these products.

    All of the guides I've read on short cheap reports shows a conversion rate of around 10% or so.

    Maybe I need to drop the price from $10 to $7 but I feel like the people that pay $7 are going to pay $10.

    I don't want to raise the price because for what I am doing it defeats the purpose of my business model by selling cheap products.

    Thanks.
    Welcome to *reality*, James.

    The reality is THIS...

    RARELY will you get a 10% conversion...on ANYTHING.

    Regardless how LOW the cost of the product or service,
    we all want to believe conversions go *UP* the lower the
    price.

    You're discovering on your own, it remains roughly the
    same - just less profit.

    Your *problem* isn't really a problem at all. Why?

    ...because 4% is ABOVE average. You're converting well.

    The REAL problem is you're not happy with the end result
    for the time, energy, and money put into it.

    So you're thinking, "How is this?". How's itPOSSIBLE that I
    take all this action creating my own product, getting copy,
    driving traffic, getting leads, and doing everything by the
    book...

    and STILL get lackluster results DESPITE high-conversions?

    The answer to that question is what you REFUSE to
    do:

    Raise. Your. Price.

    And, I don't mean by a few bucks.

    ...I'm talking several hundreds - even thousands of dollars.

    You fell into the trap of *cheaper is better*. That''s *okay*.

    So did I.

    You were brain-washed by other low-ticket products that
    you can create a FORTUNE selling low-ticket.

    I was, too. And like you, I believed it.

    And also like you, I sold well (conversions). But I made few
    dollars here and there. Hardly worth the time and energy I
    put into anything I did.

    Do I doubt a few people get 7% - 10% conversions? No. I
    don't. Is it REALISTIC under normal circumstances besides
    luck and timing? No. It's not.

    What you really want are not HIGHER conversions...

    but better profits or, ROI (Return On Investment).

    If you need a hint - take a look at the $1000+ products the
    top marketers are pushing.

    Are they teaching YOU in those products how it's done? Or
    are they selling you SEO, Linkbuilding, Facebook, or Amazon
    methods in the product that's making them real money?

    Big Ticket.

    But, sense you've already stated you refuse to *raise* your
    price or charge more for anything, you will continue to have
    these issues until you start thinking a little differently.

    Can you work harder and make money selling products $100
    and under? Sure. I've done it. But only you can decide how
    you want to approach your business.

    Do you want to make money in VOLUME, or in MAGNITUDE?

    Can you get richer selling one hundred 20,000 properties, or
    20 2 MILLION dollar properties? Both. But, which is easier? It
    takes MORE effort, energy, and money to sell one hundred of
    ANYTHING, than 20 multi-million dollar properties.

    Make a decision to THINK outside-the-box. Not be trapped in
    it.

    Good Luck.

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    • Profile picture of the author ZerosToHero
      Originally Posted by WhoIsBenjamin View Post

      Welcome to *reality*, James.

      The reality is THIS...

      RARELY will you get a 10% conversion...on ANYTHING.

      Regardless how LOW the cost of the product or service,
      we all want to believe conversions go *UP* the lower the
      price.

      You're discovering on your own, it remains roughly the
      same - just less profit.

      Your *problem* isn't really a problem at all. Why?

      ...because 4% is ABOVE average. You're converting well.

      The REAL problem is you're not happy with the end result
      for the time, energy, and money put into it.

      So you're thinking, "How is this?". How's itPOSSIBLE that I
      take all this action creating my own product, getting copy,
      driving traffic, getting leads, and doing everything by the
      book...

      and STILL get lackluster results DESPITE high-conversions?

      The answer to that question is what you REFUSE to
      do:

      Raise. Your. Price.

      And, I don't mean by a few bucks.

      ...I'm talking several hundreds - even thousands of dollars.

      You fell into the trap of *cheaper is better*. That''s *okay*.

      So did I.

      You were brain-washed by other low-ticket products that
      you can create a FORTUNE selling low-ticket.

      I was, too. And like you, I believed it.

      And also like you, I sold well (conversions). But I made few
      dollars here and there. Hardly worth the time and energy I
      put into anything I did.

      Do I doubt a few people get 7% - 10% conversions? No. I
      don't. Is it REALISTIC under normal circumstances besides
      luck and timing? No. It's not.

      What you really want are not HIGHER conversions...

      but better profits or, ROI (Return On Investment).

      If you need a hint - take a look at the $1000+ products the
      top marketers are pushing.

      Are they teaching YOU in those products how it's done? Or
      are they selling you SEO, Linkbuilding, Facebook, or Amazon
      methods in the product that's making them real money?

      Big Ticket.

      But, sense you've already stated you refuse to *raise* your
      price or charge more for anything, you will continue to have
      these issues until you start thinking a little differently.

      Can you work harder and make money selling products $100
      and under? Sure. I've done it. But only you can decide how
      you want to approach your business.

      Do you want to make money in VOLUME, or in MAGNITUDE?

      Can you get richer selling one hundred 20,000 properties, or
      20 2 MILLION dollar properties? Both. But, which is easier? It
      takes MORE effort, energy, and money to sell one hundred of
      ANYTHING, than 20 multi-million dollar properties.

      Make a decision to THINK outside-the-box. Not be trapped in
      it.

      Good Luck.

      Amazing post. I guess what I need to realize is that those 3-4% were going to buy my product whether it was $10 or $100. They are clearly interest and I need to create a package that will accomodate them and give me a larger bank account. Thanks!
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  • At this point, you're better off raising your prices significantly (even if that involves revamping your product) than trying to multiply your conversion rate three fold. It's easier to jump from selling a $7 to a $27 product than to jump from converting at 4% to 16% (which won't happen regardless of your price point).
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  • Profile picture of the author bhuff85
    I've got to agree with a lot of people here. Try split testing the price if you can. Even if your conversions do happen to go down, the price change will make up for it. By split testing, you'll be able to find that "sweet spot". Either way, I would be more than happy with a 5% conversion rate.
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