Where to get proper FTC disclosure statements?

by hybrid43

Posted: 13 years ago 8 replies

INTERNET MARKETING

Hi, all.
I'm really new to Affiliate marketing. I've been studying some and I heard of the FTC disclosures which I need to include in my sites. I have privacy policy already and planning to use Commission Junction and CPA offers soon. I guess I'll be reviewing products on occasion also.

Is there a FTC disclosure generator somewhere I can use?

Do I have to put in on every page or just one page under "about us?"

Thank you for your wisdom.

#disclosure #ftc #proper #statements

Sardent 13 years ago

Terms of Service Generator

Privacy Policy Generator
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hybrid43 13 years ago

Cool. Thank you for the quick reply.
But don't I need to have a disclaimer under each landing page saying I make a commission?
The disclosures get a bit confusing after reading about it from so many sources.
Thank you
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- Sardent 13 years ago
  
  Depends on what you're doing, selling, etc.
  
  Advertising and Marketing on the Internet: Rules of the Road | BCP Business Center
  
  Dot Com Disclosures: Information About Online Advertising | BCP Business Center
  
  Electronic Commerce: Selling Internationally A Guide for Businesses | BCP Business Center
  
  Selling on the Internet: Prompt Delivery Rules | BCP Business Center
  
  http://www.ftc.gov/os/2009/10/091005...esfnnotice.pdf
  
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kindsvater

13 years ago

43, please ignore Sardent's well intentioned post.

Years ago I created the Webmaster's Legal Guide for Warriors specifically because of the Priority Digital crap.

In some respects, those "legal terms" would invite a lawsuit, not serve to protect you from anything. I had a case where the other side made a PD type of mistake in their legal terms and it cost them about $500,000.

There is no set "FTC disclosure statement" and you're done. No 10 seconds of copy and pasting and you're free to go.

There is 2-pronged approach to the disclosure issue:

First, certainly, general broad language designed to protect you.

Second, specific targeted language for your particular website.

What disclosures are required, and where they are made, depends on your website.

A make money product is obviously different than a health cures product

A product with testimonials creates it's own issues. There is, unfortunately, so simple answer except to start with competent disclosures, and then modify them for your particular site(s).

.

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hybrid43

13 years ago

Thank you, kindsvater
What about disclosure that I'm getting a commission per lead or per sale?
Do I need to display that under every landing page I make or just one page like the privacy policy?

Thanks
1 reply

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Dennis Gaskill

13 years ago

Originally Posted by hybrid43

Thank you, kindsvater
What about disclosure that I'm getting a commission per lead or per sale?
Do I need to display that under every landing page I make or just one page like the privacy policy?

Follow the link in his signature. Brian has covered just about every legal doc most webmaster's would need.

Thanks

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Just when you think you've got it all figured out, someone changes the rules.

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rschuchy 13 years ago

What I have learned is that it is not specifically spelled out BUT precedent indicates you should have a disclosure stating your links make you money on every page or at the bottom of every post. The FTC has found that consumers do not assume that a disclosure posted once applies to every link. Err on the side of caution, make a short disclosure and include it on every page/post.
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- MisterE 13 years ago
  
  Hybrid,
  
  This may be of use to you.
  
  Disclosure Generator
  
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  "Procrastination is like a credit card: it's a lot of fun until you get the bill" Christopher Parker
  
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Where to get proper FTC disclosure statements?

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