“97% of all IMers will fail to make any money”. I’ve seen this stat thrown around so much that it’s almost cliché:
“97% of all IMers will fail to make any money”... sounds almost as familiar as “Don’t count your chickens before they hatch”.
It’s discouraging to hear but as with all stats, they only apply to a group. They DO NOT apply to the individual. They do not apply to YOU unless you CHOOSE to let them apply. This brings me to my “secret” or “trick” or “one amazing thing” or “astonishing method” to succeed in internet marketing…
It’s very simple. You choose to succeed. You choose to implement. You choose to take action. You choose not to become inundated with too much information. You choose to redefine “failure” as “learning opportunity”.
One of my favorite authors, Malcolm Gladwell, describes why too many choices are bad in his book “Blink”. In this book he describes research done by Sheena Iyengar, Ph.D. (who herself wrote a very popular book about choice titled “The Art of Choosing”). Specifically, Dr. Iyengar did and experiment for her research paper titled, “When Choice is Demotivating” (http://www.unco.edu/cebs/psychology/...r_lepper00.pdf)
For her experiment, Dr. Iyengar set up a free tasting booth in a grocery story with six different kinds of jam. The customers could try the jam and then buy it if they wanted. It turned out that 40% of the customers stopped to taste and 30% of those bought. (pretty nice to have a 40% CTR and 30% conversion rate huh!?!?!?!)
Next, she waited a week and set up another free tasting booth. This time customers could choose from twenty-four different jams. The result? 60% of the customers stopped to taste but only 3% bought any jam.
The conclusion is having too many choices makes people 10x less likely to buy.
Too much information demotivates people from taking any action. Is this starting to sound familiar yet? If not then let me put it in perspective. As of right now there are 4239 people browsing the WSO section of the Warrior Forum. There are over 19,000 threads. 19,000 ways for you to start making your fortune in internet marketing.
I’m not saying there isn’t a lot of good information in many of those WSO’s. I’m just saying that having too many choices is demotivating 97% of the people looking at them. Each WSO is harmless by itself but together they create an avalanche of information that is overwhelming. And every snowflake in an avalanche claims to be innocent.
YOU, as an individual, should choose a method and take action. Stick to that action and don’t start something and then run off to the next WSO and start something else. YOU, the person reading these words right now, has the power to choose to be the 3% who make it in IM.
So use the WF to educate yourself because it’s a great resource, but in the words of Morpheus: “Neo, sooner or later you're going to realize just as I did that there's a difference between knowing the path and walking the path”