split testing with optimiser in evergreen

by 1 replies
1
Hi,

I was just wondering whether it's a good idea to split test prices with optimiser on an evergreen launch with follow up emails.

When the user gets sen to the same link, will it remember which variation they see?

Just that on one of my other products a customer was saying they've been seeing two different prices, but not sure whether this was an isolated experience.

Has anyone experienced this?

Si
#main internet marketing discussion forum #evergreen #optimiser #split
  • Hi Si,

    It's definitely worth doing. Honestly you should always be testing as otherwise how will you improve?

    Google Website Optimizer only tracks via cookies so if a user deletes their cookies then they'll see a different variation of the page.

    You could use something like Zentester which tracks via cookie and IP address if you want more reliable results and to ensure visitors never see 2 different prices / variations.

    Cheers, Tim
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