What is the difference between Article Marketing and Press Release Marketing?
Article Marketing is the old and true method of generating back-links.(maybe traffic too) some put articles on their own site than use social bookmarking, and others spin multiple versions to post on numerous article sites. Although there seem to be some debate whether having the same article on both your personal blog and article website has negative effect on ranking.(does it count as duplicate content and therefore punished)
Press Release Marketing tends to focus on being in the tiny news section on the first page of the search results. Although, it's been hailed as an easier and faster way to get on page 1 of a search, I have some reservation. As press releases get included in the tiny news section, my press releases could be pushed out really fast(in seconds) by the newer press releases or legitimate news stories. There doesn't seem to be much of an upside, especially if the target keyword is even remotely competitive.
Do Articles and Press Releases get treated differently in terms of ranking? They both have backlinks. But are backlinks from articles and press releases equal?
Eager to hear your thoughts.