Should Building A List be your FIRST Target when first starting out in IM?

34 replies
Hi Warriors,

After spending quite some time goofing around online, I finally came around and started to focus on actually building an online business.

My conclusion was that building a list (and relations) should be the very first thing I should be starting with online.

It seems like building a list from scratch is much more challenging than I thought. But I do believe that once you pass the initial challenge, the IM rollercoaster should become a lot smoother.

Thoughts anyone?
#building #list #starting #target
  • Profile picture of the author Joseph Robinson
    Banned
    I agree almost 100%. A list is the most important thing to making good money online. However, I believe that FIRST you should make sure that you have plenty of content & products to provide to your subscribers. What I'm working on now is having 60 days of content prepared ahead of time. This way once subscribers start coming, they will always have useful content to read (not just affiliate offers!) and I won't have to worry about my list going cold.
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    • Profile picture of the author Brad Spencer
      Originally Posted by Joe128139 View Post

      I agree almost 100%. A list is the most important thing to making good money online. However, I believe that FIRST you should make sure that you have plenty of content & products to provide to your subscribers. What I'm working on now is having 60 days of content prepared ahead of time. This way once subscribers start coming, they will always have useful content to read (not just affiliate offers!) and I won't have to worry about my list going cold.
      Joe,

      Why do you think you need 60 days of content prepared ahead of time? This is rather arbitrary and honestly probably holds you back.

      If you took that time, mailed the crap out of your list and giving them reams of good stuff then you'll be fine.

      There really isn't a need to prepare this much in advance but I admire your resolve and the work you're putting in to achieve your goals. I read your signature file and want to congratulate you on rocking the house because if you keep doing what you're doing you'll be as successful as you want to be.

      As for keeping your list "warm...", I think that the key is constant movement. Some people will come and go and lose interest in your chosen topic. Scrub them and focus on the people who want to rabidly consume what you have to offer.

      This will provide your living.

      List building is really the only thing that matters no matter what business model you use and is one of the closest things to being able to totally control your income. Bottom line.

      Cheers,

      Brad
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    • Profile picture of the author magnates
      Originally Posted by Joe128139 View Post

      I agree almost 100%. A list is the most important thing to making good money online. However, I believe that FIRST you should make sure that you have plenty of content & products to provide to your subscribers. What I'm working on now is having 60 days of content prepared ahead of time. This way once subscribers start coming, they will always have useful content to read (not just affiliate offers!) and I won't have to worry about my list going cold.
      that is a valid point there . It is good to create enough content ahead of time so that your funnel is well-panned out and your list don't get cold

      Building a list is building your network of people who know and like you and trust your recommendation


      As you may have heard , your network is directly related to your net worth
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  • Profile picture of the author Victoria Gates
    Yes building a list is huge! In fact as things progress you need to build 2 types of lists now.. email AND mobile. So I tell everyone add the (optional) mobile phone number field to your list because open rates for mobile are way higher and there's no such thing as a "junk" mobile number unless your rich or put in a fake one which shouldn't be a problem if its optional.
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    • Profile picture of the author eBusinessChamp
      Hi Victoria,

      You are making a good point when it comes to mobile.

      I would also imagine that Facebook and Twitter are also decent secondary lists.


      Originally Posted by Victoria Gates View Post

      Yes building a list is huge! In fact as things progress you need to build 2 types of lists now.. email AND mobile. So I tell everyone add the (optional) mobile phone number field to your list because open rates for mobile are way higher and there's no such thing as a "junk" mobile number unless your rich or put in a fake one which shouldn't be a problem if its optional.
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  • Profile picture of the author Jaymark
    A good list is vitally important. Studies have shown that the vast majority of people do not respond to an offer and buy something the first time they see it. They have to develop a rapport with the person involved and get to trust him/her. Then when the offer is made, the customer will be much more inclined to do the deal. It takes time to do this and the way to build rapport and trust is through largely informational emails. The first thing your website should do is to collect names for follow-up ... and then follow-up on a non pressuresome and informational basis. So the long answer (and my opinion to this) is that absolutely a good email list is vital. It's like gold and many sites and businesses achieve most of their value from their subscriber/email list.
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    • Profile picture of the author eBusinessChamp
      After quite some time online, I am now realizing that I mainly read and act on lists that don't constantly keep on blasting (spammy) offers and actually provide some good information.

      There are even a handful of newsletters that I am actually looking forward to check out

      Originally Posted by Jaymark View Post

      A good list is vitally important. Studies have shown that the vast majority of people do not respond to an offer and buy something the first time they see it. They have to develop a rapport with the person involved and get to trust him/her. Then when the offer is made, the customer will be much more inclined to do the deal. It takes time to do this and the way to build rapport and trust is through largely informational emails. The first thing your website should do is to collect names for follow-up ... and then follow-up on a non pressuresome and informational basis. So the long answer (and my opinion to this) is that absolutely a good email list is vital. It's like gold and many sites and businesses achieve most of their value from their subscriber/email list.
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  • Profile picture of the author Scott Lambency
    Yes, list building is a top priority.

    Just create 5 to 10 emails to get started and go from there. You can always revise and add content as you go.

    What if you were to wait 60 days while you prepared content? Sure, you'd have some content... but how many subscribers would that cost you?
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  • Profile picture of the author Alexa Smith
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    Originally Posted by eBusinessChamp View Post

    My conclusion was that building a list (and relations) should be the very first thing I should be starting with online.
    I think very few people who are really earning a good living from it are going to dispute that.

    I don't think you need nearly as much as 60-days' content ready before you start moving forward, though. I start off each new niche with about 5 days' content ready. Having a few people opting in soon encourages me to produce some more quickly enough.
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    • Profile picture of the author Shaun OReilly
      All the successful online marketers I know have one skill
      in common: they all know how to build a list and focus
      on it relentlessly.

      Sure, there are other skills you need to develop as an
      Internet Marketer, but building a list is a great skill to
      have.

      Any time you spend developing your list building skills
      will be time well invested and the sooner you start, the
      better.

      Dedicated to mutual success,

      Shaun
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      .

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  • Profile picture of the author paul nicholls
    hey ebusiness champ

    a email list is very important but before you start to build a list you first need something of value to give away

    i had this problem for a while not knowing what to give away for free to build my list because i wanted to make sure i wasnt just peddling the same garbage as most people (an ebook) lol

    so i give away 5 free affiliate marketing and adsense videos which people love

    videos are what people are used to because of youtube and facebook etc

    remember though the Money is NOT IN THE LIST

    the money is in your buyers list and in the relationship that you have with your list

    hope this has given you something to think about

    paul
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  • Profile picture of the author lotsofsnow
    Yes, building a list is the most important part.

    How?

    Very easy: Build a product and sell it as a WSO with 100% commission.

    That is the fastest and cheapest and most profitable way to get a list.

    What product or what type of product?
    Look under "the hood" by going to warriorplus.com and see which WSOs sell like hot cakes. Then buy a bunch of them and study them. You will come up with ideas in a short period of time.

    For example you buy 3 WSOs that talk about "how newbie made x amount of dollars in y amount of time". You note the niches and the approach and then you find something similar. Lets say one WSO talked about how to make money with Clickbank products.

    You then pick a rapbank product and show how to make money with that and document your journey. Even if you only make a few hundred dollars people will be very interested to learn from you.

    You might say "Yes, sounds good but I have no clue how to make the sales letter etc.". No problem: there are many advanced warriors (me included) that are more than happy to partner with you on your first WSO or first WSOs. Just come up with an idea and get your stuff together for a case study and you are in business.

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    • Profile picture of the author JohnMcCabe
      I might get some flack for this, but I'm going to say that building a list isn't necessarily the very first target when starting out. It's high on the list, pardon the expression.

      But before you start building that list, your first target should be identifying a group of people ( a niche or market) that you can connect with at a profit (they want something you can offer them), and that you learn how to connect with them so that they respond in a positive manner.

      Maybe it's via forums, social media like Facebook groups, interacting on blogs in the niche, etc.

      Once you have that (and it really shouldn't take that long if you apply yourself), then think about building a list you can communicate with on an ongoing basis.

      You'll likely avoid the ignominy of posting one of those "help, I have 20,000 people on my list but they ignore me" threads...
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      • Profile picture of the author eBusinessChamp
        Good point John.

        I can only imagine the frustration when a list goes cold because of wrong targeting or when the subscribers feel alienated...

        Originally Posted by JohnMcCabe View Post

        I might get some flack for this, but I'm going to say that building a list isn't necessarily the very first target when starting out. It's high on the list, pardon the expression.

        But before you start building that list, your first target should be identifying a group of people ( a niche or market) that you can connect with at a profit (they want something you can offer them), and that you learn how to connect with them so that they respond in a positive manner.

        Maybe it's via forums, social media like Facebook groups, interacting on blogs in the niche, etc.

        Once you have that (and it really shouldn't take that long if you apply yourself), then think about building a list you can communicate with on an ongoing basis.

        You'll likely avoid the ignominy of posting one of those "help, I have 20,000 people on my list but they ignore me" threads...
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    • Profile picture of the author Jack Stitt
      Originally Posted by hpgoodboy View Post

      Yes, building a list is the most important part.

      How?

      Very easy: Build a product and sell it as a WSO with 100% commission.

      That is the fastest and cheapest and most profitable way to get a list.

      What product or what type of product?
      Look under "the hood" by going to warriorplus.com and see which WSOs sell like hot cakes. Then buy a bunch of them and study them. You will come up with ideas in a short period of time.
      OK true newbie here. Been lurking in the forum for about a year and last few days I've been thinking about doing my first WSO.

      I went to Warriorplus.com just like you said, hoping to find out what sells well and I ran into 2 problems.

      1. I couldn't actually figure out where to find which WSOs are selling

      2. Since I'm new, I can't really offer a teaching WSO. It seems like I should offer something like a service or PLR or something.

      Ideally, my first WSO would make a couple hundred bucks. I'm not shooting for the moon here... BUT I don't have any background that I can lean on (previous moneymaking experience).

      edit - Come to think of it, I can teach something. I'm really good with programming and technical skills. Hmm.
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  • Profile picture of the author jkuhry
    A list is most important, just make sure you have lot of good content for your subscribers.. and they will be loyal to you.
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  • Profile picture of the author filippot51
    so you guys build a website example "dogtraining" you make the website be populated and keep it alive with backlinks etc etc say your website ranks 3rd forth place in google search ...you build a list of people that joined your website (different methods to nuld it ,offering something special etc etc whatever _and then after you reach some good amount of people ..email them ..saying i suggest you to go visit this website "the dogtrainingbook" (the vendor website.
    I usually was doing a blog with 4 5 posts as a review or personal story and redirecting them to the vendor website without any listing ,are they 2 different methods?You build your package of potential clients before redirect them to the vendor website?
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  • Profile picture of the author Brenden Clerget
    The money is in the list brotha. Without a list, your life will be much harder.

    Here's a few tips:

    If you're marketing to the marketing crowd, you need to figure out what skills you have that you can help other people learn or optimize their business structure, and use those skills in a manner to compile a set of information that is crucially important to marketers, then either give it away, or sell it for really cheap (< $5)

    Then, continue doing this, until your list grows. Think of new and impressive ways to build your list, do them, take the results, compile the results into a free report, then give that away for free (for optin). Soon, your list will be a few thousand.

    Or for example, if you're in a certain niche, write a niche important guide that is something that is very important (top 10 tips to train a dog), and give it away on a dog training website that you have ranking.

    Get your list funnel in place, then you can set up autoresponders to sell your list other products in the dog training (or whatever niche) you're in.

    Autopilot income, from no list, to list, to giving info away, to selling the list, then the list is continually building and you only have to work on more funnels leading in, and more offers going out to them.

    Hope this helps in the slightest bit, best I could do between cups of coffee

    - Brenden
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  • Profile picture of the author filippot51
    for what i can see there are 2 different ways to make money(if to make any) option1 build 10 different website that give you 100$ a month and make 1000$ a month, or option2 build only one big website that gives you $1000 a month. Am i right ?
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    • Profile picture of the author Jangamania
      Originally Posted by filippot51 View Post

      for what i can see there are 2 different ways to make money(if to make any) option1 build 10 different website that give you 100$ a month and make 1000$ a month, or option2 build only one big website that gives you $1000 a month. Am i right ?
      You missed option 3, build 10 websites that make $10,000 a month
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    • Profile picture of the author Jangamania
      Originally Posted by filippot51 View Post

      for what i can see there are 2 different ways to make money(if to make any) option1 build 10 different website that give you 100$ a month and make 1000$ a month, or option2 build only one big website that gives you $1000 a month. Am i right ?
      You missed option 3, build 10 websites that make $1000 a month
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  • Profile picture of the author filippot51
    im nothing in this business and i dont want to teach anything to anyone
    my reply is related to the list because the list is something absorbing time and if you have 50 websites is gonna be a real mess to manage all those lists
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  • Profile picture of the author Murlu
    I would definitely start building a list.

    One of the sites I started ran for a year with great traffic before I ever got around to building a list - big mistake. That was thousands of people that I missed out on.

    However, there are some benefits of starting it later because you could build up your content to fill up your autoresponder message. Likewise, you could have more pages ready to go to get people to opt-in. Finally, you'd know what people want out of your list based on the information you've gained from people interacting on your site.

    Don't stress too hard about it but definitely set aside time and knock it out.
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  • Profile picture of the author filippot51
    lol yes of course but for what i can see make $1000 from a single website is hard can you imagine for 10000
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  • Profile picture of the author handy
    Building a list is critical in any niche, not just IM. But before building the list I like to create some good valuable content first so that once the list is built you can develop a relationship with that list.
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  • Profile picture of the author richgrad
    I regretted not building a list sooner (I only started building my list 1 year after I got into IM full-time)... I'm up to almost 10,000 subscribers now... Imagine if I had started building my list from the start!
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  • Profile picture of the author Gordon Taylor
    No, absolutely not. Your first move should always be to find a hot niche, then a good, solid product to sell in that niche.

    Then find a good give-a-way and start your list building, up-selling on the back side of the free offer to your new niche/product.
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    • Profile picture of the author Ceri
      When you do build a list with an autoresponder, remember to keep the automated messages up to date. I always unsubscribe when I'm getting 'here's to a productive 2007' when it's 2011.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by richgrad View Post

        I regretted not building a list sooner (I only started building my list 1 year after I got into IM full-time)... I'm up to almost 10,000 subscribers now... Imagine if I had started building my list from the start!
        RG, there's a flip side to that coin...

        What if you had started building a list on day one, screwed the pooch, and had a worthless, non-responsive group of emails rather than a productive list?

        Over the last several years, I've seen a lot of newbies jump into list building, go great guns for a few weeks or even months, then realize they no longer had anything new to say. So they either went dark or started sending out whatever cut-and-paste crap they could get their hands on. Then they complain that their list is unresponsive.

        You may have missed on a few subscribers by not starting sooner, but I'd guess that the list you do have is more valuable beause of the experience you gained before starting it...
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  • Profile picture of the author Anthonyblim
    Although it's important to build a list, but I notice can't build a list if you don't have traffic coming to your site to sign up. Chicken n egg issue. No traffic, no list, OR no list no traffic. So SEO I feel is most important to kick start your list building, without SEO to drive traffic to your site, you aint going to get any subscriber.
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  • Profile picture of the author rowanman28
    I'm sure that a large enough list does work in most niches, but I'm reluctant to do it, because I am signed up to lists myself, and I never buy anything from them, they seem annoying, and I just cant be bothered taking the time to unsubscribe. I would prefer to bulid up my list on social sites, and get people to come back to the site as return visitors because I'm teaching them something, offering the best information. Then again, I'm not making much money.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by rowanman28 View Post

      I'm sure that a large enough list does work in most niches, but I'm reluctant to do it, because I am signed up to lists myself, and I never buy anything from them, they seem annoying, and I just cant be bothered taking the time to unsubscribe. I would prefer to bulid up my list on social sites, and get people to come back to the site as return visitors because I'm teaching them something, offering the best information. Then again, I'm not making much money.
      Think there might be a connection here?

      More seriously, the reason that you never buy anything from email lists is that you aren't on the right lists. Many lists, especially in the IM/MMO markets, are very poorly managed. Some due to inexperience, which often leads to playing 'follow the leader' without knowing where the leader is going. Some due to laziness or burnout. Some due to just plain greed.

      I know that, in my case anyway, when a list owner I've learned to trust recommends something I'm interested in anyway, I'm much more likely to buy (or at least seriously consider) the product than without that recommendation.

      On the other hand, there are more than a few marketers out there who, on recommending a product, kill any chance I might have ever purchased. Mostly, these are marketers who have shown a history of promoting anything for a buck.
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  • Profile picture of the author rowanman28
    Many people do say a list is the way to go, but what if you don't know what sort of niche you want to build a list in? If you try going down one path, and you then realize it isn't working in that niche, you have then limited yourself to only sending that list messages about one subject, where if you have a general list of social connections, you can promote anything, if it has widespread appeal. I've gotten hundreds of thousands of views from my social followers this year, and while they aren't very targeted views, I think thats better than what I could have achieved from the same amount of time building an email list. My other site is selling touch pens for the iPad and iPhone, but how would I get people to sign up to that list, and would it make that much of a difference? If they wanted a stylus, they'd either buy from me, or get one from Amazon. I think if you're gonna build an email list, you have to have that in mind before you come up with the product idea.
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    • Profile picture of the author JohnMcCabe
      Originally Posted by rowanman28 View Post

      Many people do say a list is the way to go, but what if you don't know what sort of niche you want to build a list in? If you try going down one path, and you then realize it isn't working in that niche, you have then limited yourself to only sending that list messages about one subject, where if you have a general list of social connections, you can promote anything, if it has widespread appeal. I've gotten hundreds of thousands of views from my social followers this year, and while they aren't very targeted views, I think thats better than what I could have achieved from the same amount of time building an email list. My other site is selling touch pens for the iPad and iPhone, but how would I get people to sign up to that list, and would it make that much of a difference? If they wanted a stylus, they'd either buy from me, or get one from Amazon. I think if you're gonna build an email list, you have to have that in mind before you come up with the product idea.
      I keep cycling back to your comment that you aren't making a lot of money. Until you figure out how to pay the rent or the light bill with page views, they aren't worth much on their own.

      I do think that your example of a site trying to sell one single physical product (like a specific stylus) does not lend itself to list building. On the other hand, stepping one ring out on the target, you could easily build a list about tablet computers and accessories, offering tips, reviews, hacks, etc.

      The sentence I made bold in your quote is spot on. There are a lot of dead lists out there because the person starting the list had no plan other than 'the money is in the list.'

      The shotgun approach via social media, i.e. getting hundreds of thousands of views from untargeted followers, requires so much exposure to get anywhere that you may have to add an order of magnitude in order to get any traction. TV infomercials often need millions of viewers to make a few thousand sales. Trying to accomplish the same thing in 140 characters seems like a seriously daunting task.
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