Are You FB Marketing? Here's Some Interesting FaceBook Facts...

31 replies
Here are some interesting FaceBook facts that I found online:

If Facebook.com was a country, it would be larger than Brazil with its 206,400,490 daily visitors!

1 in every 8 internet users visit Facebook.com daily. Facebook.com gets 206,400,490 internet visitors per day, now imagine that they would all come together.

The picture below is of a filled soccer stadium that holds 100,000 people. You would need 2,065 of these stadiums to fill FaceBook's daily visitors.



If these 206,400,490 daily visitors stand hand in hand and form one long straight line, it would be 231,169 kilometers long.

The average Facebook.com visitor visits about 19.48 pages before leaving again, this means that their servers handle about 4,020,681,545 page views per day and in term a total of 46,536 page views per second.

We estimate that this website uses 6,881 server(s), and with the average internet server using about 2,400 kWh of electricity per year, Facebook.com will use more or less 16,514,400 kWh of power in that time span. Looking at the average cost of 0,17c per kWh, this website uses an estimated total of $2,807,448 USD on electricity per year.
Are you marketing on FaceBook?
#facebook #facts #interesting #marketing
  • Profile picture of the author bhuff85
    Thanks for the intersting stats. I still have yet to get into the whole Facebook marketing. I'm slowly working my way in, but just haven't had much time to devote to it at this point. There's no denying the power that lies within it though, especially when you look at the numbers in this perspective.
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    • Profile picture of the author blackjack
      it will be interesting to know who will win between Google+ and Facebook.

      Will Google+ follow Facebook with regard to advertising.
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      • Profile picture of the author Laurie Rogers
        I'm kinda touch and go on that whole subject, facebook is pretty easy going right now in terms of affiliate marketing and well I'm sure I don't have to discuss google's thoughts on that and penalties some have experienced ... question is, will they have the same rules on Google+ or no? So I follow you with what you're saying.


        Originally Posted by blackjack View Post

        it will be interesting to know who will win between Google+ and Facebook.

        Will Google+ follow Facebook with regard to advertising.
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  • Profile picture of the author theplugindude
    Originally Posted by E. Brian Rose View Post



    Are you marketing on FaceBook?
    Hell yeah!
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  • Profile picture of the author DNChamp
    When you say "marketing" are you speaking about a Fanpage with your info or product? A ad on facebook like that of Google Adwords? or BOTH?
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    • Profile picture of the author E. Brian Rose
      Originally Posted by DNChamp View Post

      When you say "marketing" are you speaking about a Fanpage with your info or product? A ad on facebook like that of Google Adwords? or BOTH?
      All of the above.
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  • Profile picture of the author Brenden Clerget
    Facebook is slowly taking everything over, less than a couple years ago businesses rarely had links to facebooks, or a facebook page at all! Now almost every business I search for, especially ones that I am trying to sell my services to, have facebook pages.

    It's crazy.
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    • Profile picture of the author packerfan
      What I find really amazing are that giant corporations are putting links to their facebook page on their TV ads, not links to their own domains.

      Pretty telling IMO. If you're into the whole branding thing anyway. I haven't done any testing myself, so I can't comment on if it's effective.
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      • Profile picture of the author Zesh
        Originally Posted by packerfan View Post

        What I find really amazing are that giant corporations are putting links to their facebook page on their TV ads, not links to their own domains.

        Pretty telling IMO. If you're into the whole branding thing anyway. I haven't done any testing myself, so I can't comment on if it's effective.
        Fantastic point and I think that is going to be more and more common.

        Companies have realised that fanpages have helped build interaction and it is not just about having a site anymore.
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      • Profile picture of the author E. Brian Rose
        Originally Posted by packerfan View Post

        What I find really amazing are that giant corporations are putting links to their facebook page on their TV ads, not links to their own domains.

        Pretty telling IMO. If you're into the whole branding thing anyway. I haven't done any testing myself, so I can't comment on if it's effective.
        Yes, that has been a trend for almost a year now and it is a growing trend amongst mega businesses.
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  • Profile picture of the author J Bold
    No but I've been running across some pretty cool facebook pages, one for a minor league baseball team where I live.

    They had a great setup and I wonder who did it for them.

    What I'm most interested in is Facebook strategies for business fan pages. How do you get a business more likes and more interest in their page? I know some general ways but interested in concrete ways.

    any thoughts on that?
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  • Profile picture of the author RemyMartin
    i believe that have reached 700 million accounts now.
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    • Profile picture of the author fireking
      is it true? do you have any data?
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  • Profile picture of the author Andrew S
    Originally Posted by E. Brian Rose View Post

    The average Facebook.com visitor visits about 19.48 pages before leaving again

    I wonder if we could segment this data between pictures of family or drunk college students and actual business fan page views. What would it reveal?
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    • Profile picture of the author E. Brian Rose
      Originally Posted by Andrew S View Post

      I wonder if we could segment this data between pictures of family or drunk college students and actual business fan page views. What would it reveal?
      It would most likely reveal that all guys that visit FaceBook, whether for business or personal use, love to look at self taken photos of hot girls.
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  • Profile picture of the author THK
    Yep, I use Facebook and I am already liking it. No mega success to write about yet but I think I am getting a hang of it slowly. Still testing and tweaking a lot of things and gaining confidence.

    As couple of warriors already mentioned, it would be interesting to see if G+ can dent Facebook's success. Part of me really don't want it to happen. Maybe because G has been really heavy handed with small businesses, same businesses that put them in a position of strength.

    Or maybe it is a good thing. There is no guarantee that Facebook won't behave the same way G did and some competition might be better for everyone.

    For now, it is a decent start with Facebook. I hope it will keep getting better.

    My .02 cents

    Tanvir
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  • Profile picture of the author BloggingPro
    Your damn straight I am. I have quite a few fanpages, all promoting physical products through affiliate links. On top of that I'm always running an ad campaigns for event tickets in various markets. Everything from Disney on Ice to WWE gets promoted to people who live in the cities I am targeting with the event performers being a known interest to them.

    The demographic features of the Facebook Ad Tool. The information is absolutely stunning and is leaps and bounds ahead of anything else in my opinion.

    For example I can target [insert ages here] old women who live [insert city here] and are interested in [insert product here]!

    Or you can take it a step further if your product category is broad and you want to zero in further. Why just market to women aged 34-49 who live in Houston, TX and are interested in high heels, when I could market to that same demo in the same market but are only interested in RED high heels.

    My affiliate linking get's way easier at that point, because I'm only going to market RED high heels to them. Easy peasy! Anybody NOT marketing on Facebook has simply lost their head! lol
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  • Profile picture of the author John Emdat
    Really Interesting!
    This news really shock me for a moment.
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  • Profile picture of the author siteline
    I have yet to venture into the whole facebook marketing thing but I can see some great potential there. I have a few facebook PLR products but haven't done much with them yet but hope to in the near future. I'd also like to learn how to create fan pages as I think that is just another revenue stream to exploit of which we always need.
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  • Profile picture of the author seo slayer
    Learned a lot! Thanks.
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  • Profile picture of the author Willie Crawford
    Yes, I actively, effectively market on Facebook in a dozen
    simple ways.

    At it's simplest, I market just by sharing photos of events,
    and providing links as I discuss the events. An example is
    the Marketers Cruise, scheduled for January 2012. I've posted
    pictures from 4 different cruises that I've been on, including
    the last 2 Marketers Cruises.

    People look at the pictures, see themselves IN the pictures,
    click on the links and register. That's how I've sold at least
    5 double-occupancy cabins.

    That's a simple example, but I do make countless sales
    directly on Facebook, and even wrote an ebook on HOW
    I do that :-)

    I offered the ebook on Facebook, building a list of people
    interested in FB marketing.... right on Facebook. It worked :-)

    I think that the key for me is that my Facebook profile lets
    people know immediately that I AM a marketer.
    So, they
    expect me to talk about marketing, and to share IM resources.
    I don't pretend to be there just to chit-chat although I do
    a lot of that too.

    Willie
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  • Profile picture of the author mikemcmillan
    Willie, I've seen you chit-chat there as well as market there. You're good at both. I've got to get more serious about my FaceBook stuff I can tell. --Mike
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    • Profile picture of the author Jill Carpenter
      I've got a big mish mash going on in my account.

      I was toying with lots of different niches when I first went in so I didn't really build a specific group of people who are all into marketing.

      I have a lot of people who are into the games - but we actually just play and they are not there to buy stuff from what I can see. They seem like real players too - not in it for finding ways to cheat. They are there to escape the real world.

      I'll drop something in there on occasion, but in general I think I'm just in there to tinker.
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      • Profile picture of the author SpikeS
        Not every business model suits facebook. And not everyone uses facebook - nobody seen the media stories about facebook losing users in the UK/USA?

        I find it funny when people say 'facebook will take over' like there is only room for one giant company. People always have and always will use search. Just like internet commerce didn't end the high st shopping, facebook wont end search. I'd say the really clever marketer has fingers in each pie
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  • Profile picture of the author MichaelHiles
    I was advertising on Facebook on the very first day "Friend Ads" were introduced.

    My total daily ad spend is in the thousands. So yeah, I'd say that it's been effective for me.

    ;-)
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    • Profile picture of the author SocialMediaOwls
      Originally Posted by MichaelHiles View Post

      I was advertising on Facebook on the very first day "Friend Ads" were introduced.

      My total daily ad spend is in the thousands. So yeah, I'd say that it's been effective for me.

      ;-)

      Are you sure? Because every time I have brought this up in the past couple months I get bashed by most members of this forum saying that "people on facebook/twitter are NOT there to buy things..."

      I have given up trying to convince people in this forum that facebook/twitter are the best marketing tools
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      • My Facebook advertising, carefully keyed to my known demographic, was a complete failure. No sales at all.

        I found that most of the clicks were coming not from profile but from game pages -- which was the exactly wrong place for my ad to be seen.

        I've successfully tuned out the "you MUST use Twitter and Facebook" people. You don't know my business like I know my business.

        What I enjoy about Facebook advocates is the similarity to the Chinese marketing paradox you saw in biz school. Some bright-eyed student figures out he only has to sell one widget to every person in China to bring in billions in revenue. Problem is, the Chinese market is (well, was) completely closed. Facebook is a closed system, too.

        fLufF
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      • Profile picture of the author MichaelHiles
        Originally Posted by SocialMediaOwls View Post

        Are you sure? Because every time I have brought this up in the past couple months I get bashed by most members of this forum saying that "people on facebook/twitter are NOT there to buy things..."

        I have given up trying to convince people in this forum that facebook/twitter are the best marketing tools
        Quite sure. People might not be there to buy a raft of rehashed make money online nonsense at the low end of the spectrum.

        But consistent advertisers on Facebook that run non-stop campaigns... Frank Kern & Rich Schefren. They wouldn't keep spending the money if what they were doing wasn't working.

        Let the naysayers go ahead be the experts. There's a lot of that on the Warrior Forum... pontification from so-called "experts". But anyone with any real success and lengthy background in business and marketing can spot the idiots. I have just gotten to the point of letting them go on and bleat loudly while snickering with the folks who really know what's up.

        Convincing folks of anything on this or any other forum is pretty much a waste of time. Just that many fewer people fishing in the deep end of the pond if you ask me.
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  • Profile picture of the author ksmusselman
    I have two Facebook Fan pages that are set up with their Netblogger but I haven't really gotten into the whole marketing thing over there, which I should at some point I guess.

    If I have something I want to post that's specific to either of my two primary websites, I'll post it on my fan page instead of my personal/primary profile wall. But that's about as far as I've gotten with it.
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  • Profile picture of the author catherine9989
    Yes - we use both a facebook fan page for out site - mostly to communicate with past customers for promotions and such - but we also just starting using paid ads also. Their ad targeting system rocks and allows you to drill pretty deeply into demographics, but it's also easy to loose your shirt (just like adwords) if you aren't laser targeted and have a high conversion landing page. Wow, just read that back and sound like an expert to myself! No chance, though - I am still learning as I go. But it's thrilling to setup a facebook ad one day, and wake up to 9-10 sales the next morning!
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  • Profile picture of the author SocialMediaOwls
    I gave you "thanks" for that comment Michael...one of the best posts of the month. If there was a REP button, you would have gotten that also
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