Let's say I am doing keyword research for a local offline client. When I check out a keyword in GAKT, the broad search volume vs the local search volume throws me off.
Let's say I am researching the term plumber san diego(I made this up, the following numbers aren't real)
Local exact gives me 480 while
Broad gives me 5,400
If you needed to use these numbers in a report to give to the client, which set of numbers should you use? I guess it comes down to site optimization.. lets say I grab the domain name plumberinsandiego.com
There would be a good chance that if I optimize for plumber san diego my site will show up for plumber in san diego and plumber san diego, maybe even san diego plumber.
So I guess my question is.. broad means any combination plumber san diego is typed, correct?
So I could use the broad figure in my report as it is possible that I could rank for multiple variations of a search term with plumber san diego it.
Is my understanding correct on how to read broad. Exact match seems obvious as that is how many times the phrase is typed in that exact order.
hope that makes sense.