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the Marketer's Dilemma

by hybrid43
5 replies
Hi, I'm new to IM, with all the enthusiasm and nativity you'd expect from a newbie. I'm like the double-rainbow guy(minus the drugs he was most likely on, see Youtube) but instead the rainbows, I'm memorized by CPA, Adsense and SEO. Some days I literally walk about my place repeating, "CPA, Adsense, SEO, PPC, CPC, CRT... wow, What does it all mean?" (studying too much)

The dilemma I'm in right now has to do with my landing pages, more specifically the way I have to convince my visitors to perform an action which gets me paid.

Hype sells and I always didn't like that. If I see another advertisement with pictures of a psychotically-happy fake family, a photoshoped baby picture off google , dollar bills falling from the sky, or some random sports cars that has nothing to do with the actual product or service, I'm going to lose it. If I hear another recording(video or audio) saying the lines like "financial freedom", "You should be a role model to your family" or "Take Massive Action now.", I'm going to have to slap a teddy bear a few times.(teddy bears don't have lawyers, but they should. With your $500 donation, you'll get a picture of the teddy I slapped, booklet of his story and a letter thanking you. ) I always work hard to look passed the hype and make decisions on the facts of the product or service.

Unfortunately, being factual or accurate in one's description doesn't sell, at all, as well as hyping things up. Most people are emotionally driven purchasers and no one can deny that pulling heart springs and saying "7 easy steps to a million dollars, right now" sells and sells a lot.

I just don't know how I'm going to honestly convince people to click on my landing page without glossing it things up somehow. But without sales, I don't eat. It doesn't help that every book, e-book, video and cd teaches you all the ways to hype things up, but not how to write a copy based on honesty and facts. It's a quite a challenge.

Do you have any thoughts on this?

Thank you for your guidance.
#copywriting #dilemma #marketer #selling
  • Profile picture of the author GoogleWarrior
    Without IM sales... I hope that you have some other job...

    Out of the millions who attempt to make money online only about 1% of Internet Marketer's will make any significant type of income.

    You should view Internet Marketing like a Grandma views sewing quilts.
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  • Profile picture of the author siteline
    Your product needs to be outstanding, something that provides a solution for the buyer. There's always going to be some level of hype I think most visitors know that but if the product is something they really need and is not over priced I think your chances are good to make a sale.
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  • Profile picture of the author BloggingPro
    Hype is part of every industry. Even offline ones. Ever heard the words that they use to describe real estate listings? And don't even get me started on the weight loss industry.

    People want products, systems, and tools that create push button profits. That's it. There is however, a large contingent of people who buy because they feel your information will benefit them. Many people do very well on this forum doing exactly that.

    You are looking at conversions in the wrong way. You need to find or create a product that is currently needed by a large market. Then simply put that product in front of them. They will buy or opt-in. Why? Because it is in tune to their interests.

    Don't just sling mud at the wall. That is a waste of time and a great learning experience if your new.

    If you offer someone what they want, it doesn't really matter what your sales page says, or how hyped up it is. They want it, they will buy it.
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    You're going to fail. If you're afraid of failure then you do not belong in the Internet Marketing Business. Period.
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  • Profile picture of the author hybrid43
    Thank you for your replies.
    I was sitting down and trying to write a good landing page for my other business. (yes, I do have other work. Thank god. But I need to be able to sell that too. ) Short title, easy to remember, something honest, sincere and remarkable. However, when I started writing(very loosely called copy writing ), I couldn't produce anything good. Worse I noticed that each version got progressively "snake-oil"-salesman-like. I guess I was too hard on myself, but that was how it felt like. Then I started researching to find inspiration. Yet, most of the examples I studied had to do with filling the emotional need of customers/clients instead of fulfilling an Actual need. Every book I read about copywriting, marketing, or selling has to do with hype, and none teaches how to be a marketer without it. It gets discouraging. I thought the internet helps connect people, but it sometimes seems that it created more hype and muck between people, especially with businesses and customers.
    But you're comments I decided to look at it a bit differently, forge ahead. If I can't find an good example in the books, I'll have to invent a way on my own. Looks like I'll have to where my "newbie" for a while longer.
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  • Profile picture of the author John Galt
    Originally Posted by hybrid43 View Post

    Unfortunately, being factual or accurate in one's description doesn't sell, at all, as well as hyping things up.
    Not quite accurate OP. Mountain size proof statements sell just as well (dare I say better?) than "hype" does. So, find a product that actually kicks arse at what it does. Think Apple's "1,000 songs in your pocket" at the dawn of the mp3 player. Then you won't have to hype anything.
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