the Marketer's Dilemma
The dilemma I'm in right now has to do with my landing pages, more specifically the way I have to convince my visitors to perform an action which gets me paid.
Hype sells and I always didn't like that. If I see another advertisement with pictures of a psychotically-happy fake family, a photoshoped baby picture off google , dollar bills falling from the sky, or some random sports cars that has nothing to do with the actual product or service, I'm going to lose it. If I hear another recording(video or audio) saying the lines like "financial freedom", "You should be a role model to your family" or "Take Massive Action now.", I'm going to have to slap a teddy bear a few times.(teddy bears don't have lawyers, but they should. With your $500 donation, you'll get a picture of the teddy I slapped, booklet of his story and a letter thanking you. ) I always work hard to look passed the hype and make decisions on the facts of the product or service.
Unfortunately, being factual or accurate in one's description doesn't sell, at all, as well as hyping things up. Most people are emotionally driven purchasers and no one can deny that pulling heart springs and saying "7 easy steps to a million dollars, right now" sells and sells a lot.
I just don't know how I'm going to honestly convince people to click on my landing page without glossing it things up somehow. But without sales, I don't eat. It doesn't help that every book, e-book, video and cd teaches you all the ways to hype things up, but not how to write a copy based on honesty and facts. It's a quite a challenge.
Do you have any thoughts on this?
Thank you for your guidance.
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