This business is so hard!

The backend is normally where you sell more expensive, high end, products.

Lets say you want to sell information to the Direct Marketing, Advertising, Sales industry (horizontal niche). Since that industry is pretty big, lets just focus on copy writing (vertical niche) products.

If you're selling information to copy writers, then Workshops, Coaching/Consulting, could be back end products. That workshop, can be broken into DVD's and sold for more money.

You can have a membership site for a backend. You can have a "home study course" as a back end.

A front end product would be a freebie, a cheap 7$ product, or maybe a 97$ product to suck them into the sales funnel. The cheaper product should be a broken down version of your bigger backend products.

Napoleon Hill wrote the "16 Laws of Success" first. It may have been over 1,000 pages. And what he did was break that down into a smaller book called "Think and Grow Rich". Since his first masterpiece wasn't selling like he wanted to, he created a smaller product for people to consume and has turned out to be a hit, in the long run.

Now, if you're selling copywriting products, you can easily sell other stuff to them on marketing, which is cross-selling, or maybe a OTO which is upselling. Or maybe you want to design there copy for them. Or possibly want to re-work there marketing plan (the top guys get royalties on new business).

Think of the Sales Funnel where each time a customer gets deeper in the sales funnel, he/she is a more dedicated customer because they are buying more of your products at a higher price. These are the loyal, raving , fans that you now have. These are the people you want to really take care of, because they are loyal to you.

Look at David DeAngelo's site (Eben pagans dating site). Right there is a good example of a carefully planned business (which resulted in massive success for him). He has a 20$ product (and probably a freebie or sample too). Then he has video courses. Then he has seminars, coaching, membership sites, the works.

You can sell a 1k workshop... A 5k,10k, and people even sell over 30k workshops! Its really endless possibilities and only limited to your own imagination. You can do a free seminar, then close them on your front end product. Then when they go to the first workshop, you pitch them the big package.

That's how some big info companies do it. The ones I worked with have 35k-50k coaching programs. Thats why communication is so important, as the pitchmen who do workshops are the ones who rake in big bucks. Its hard to sell a 35k package, when its not face to face.

Don't think you can do your own workshop or sell it?

The easiest way to start out is by getting some friends or people together and just give your presentation to them on camera, break into videos online, and you have your workshop DVD seminar.

Since the real money is made on the back end, that's where its smart to start. If you start on the front end first, you could be potentially wasting your time, because if you don't have a backend in mind, you won't even know if its even possible to have a backend or what its worth to you.

A sales funnel could look like this:

Suspects----> Free information (valuable) ---> $7 product --> $47-$97 product --> membership site ----> Workshop DVD's ---> workshop ---> coaching/consulting <---- Loyal Fans

By the time they reach the near of the of funnel, those are the people that will stick by you, because they like your work. It doesn't have to look like this, but wanted to give you more of a visual, of what it could look like.

Just take a look around, as examples are everywhere.

Hope this helps some

Everyone has to start somewhere and as we *all* already know you have made a fantastic start. There is *absolutely nothing* wrong with your thinking. It shows that you are already in the mindset of reaching the next level. I have absolutely no doubt that you'll achieve this.



Thomas