My site isn't converting, need help/advice.
I sell/manufacturer custom made picture frames, somewhat similar to any personalized picture frame that you can get I suppose, but it's done much differently. My product sells offline very nicely, as long as people see the product, it converts well. Online however I haven't sold a single unit, granted i've only had around 100 or so targeted, seemingly interested visitors to the site.
Here is the site: customcutframes dot com (I can't post links yet)
I paid for someone else to come up with the logo and design, but I implemented the html. I do realize that I need a lot of work to be done on the site, I need lots more pictures of the product (which I have, I just need to take more pictures and such). Also my big idea was the use of the "wizard" to detail out their picture frame, not sure if it's the most effective technique for this. Which people have been using, and appear to have success with it, from the logs I can see people are using it fine, and i have had people add frames to the cart.
I wasn't sure if I should post here or in help wanted, I am willing to pay for help, but at this point I don't even know what I need.
Is the site just horribly laid out for sales?
Am I right that I just need lots more content in regards to my product? (I am working on this, but this is my only idea at this point)
Does the wizard make sense? To complicated?
Perhaps my pricing is to high?, but goto a local picture framer and just to get a standard custom sized frame is more expensive then what i do, so I doubt this is the issue, plus i have offline sales.
I did think about finding a copywriter on here to do a landing/sales page, might help with conversion if people get a solid idea of what the product is.
I do have lots of marketing questions as well, but I figure I should start with the site, see if I can get any pointers on it first.
Thanks,
Ross
âAn expert is a person who has made all the mistakes that can be made in a very narrow fieldâ Niels Bohr
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