10 Buzz Words That Make People Buy

13 years ago

A Thanks from me. good list. We can add phrases about discounts :
Amazing DISCOUNTS,
50% Discount !

or about reviews :
Rave Reviews,
100% Positive Reviews and so on

other extremely important phrases:

Satisfaction Guaranteed, CHEAP , BRAND NEW , PROOF INSIDE, Newbie Friendly, High Quality, Top Notch Offer

With a bit of imagination and some words that sound good we can make a very attractive offer.

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pmbrent

13 years ago

Originally Posted by Vlad Bacioiu

A Thanks from me. good list. We can add phrases about discounts :
Amazing DISCOUNTS,
50% Discount !

or about reviews :
Rave Reviews,
100% Positive Reviews and so on

other extremely important phrases:

Satisfaction Guaranteed, CHEAP , BRAND NEW , PROOF INSIDE, Newbie Friendly, High Quality, Top Notch Offer

With a bit of imagination and some words that sound good we can make a very attractive offer.

Thanks for the additions...

Thanks

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Steven Miranda

13 years ago

Nice list. I can use this in my next promotion. thanks

Thanks
1 reply

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kindsvater 13 years ago

Originally Posted by Steven Miranda

Nice list.

Except it was ripped from a Yahoo news story appearing earlier today, referencing this article:

http://www.mainstreet.com/slideshow/...n=yahoomspromo

- and no attribution was given.

.
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Jim X

13 years ago

Join me on Facebook as I give away the Official, New and Improved internet marketing course. 4 out of 5 Doctors Recommend it! It's by Invitation Only and available for a Limited Time. There is a Money Back Guarantee although you get it for Free. There is no SEO, PPC, CPA or any other (insert technical jargon here) involved!

Thought I would bring some levity to the sometimes monotonous effort of building a business. I know I had fun.

All joking aside, this is a really good list. I've seen these words and terms around and wondered why people use them. I guess because THEY WORK!

Thanks for the list. I'll have to remember these when I write headlines and such.

James

Thanks
2 replies

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Truxx 13 years ago

Awesome, thanks. this plus a thesaurus makes a bunch of good words.
- [ 1 ] Thanks
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pmbrent

13 years ago

Originally Posted by Jim X

Join me on Facebook as I give away the Official, New and Improved internet marketing course. 4 out of 5 Doctors Recommend it! It's by Invitation Only and available for a Limited Time. There is a Money Back Guarantee although you get it for Free. There is no SEO, PPC, CPA or any other (insert technical jargon here) involved!

Thought I would bring some levity to the sometimes monotonous effort of building a business. I know I had fun.

All joking aside, this is a really good list. I've seen these words and terms around and wondered why people use them. I guess because THEY WORK!

Thanks for the list. I'll have to remember these when I write headlines and such.

James

That is pretty funny and a good use of the words. Yeah marketers know what they're doing and tha'ts why you see alot of them in use, because they've done market research and seen that they work best.

Thanks

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Colin Theriot

13 years ago

Words without context is like having bullets without a gun. Yes, the bullets CAN be deadly, but not without the setup needed to fire them properly. Of course, I'm a copywriter, so I'm biased.

What's more valuable than the fact that these "magic words" make people buy is WHY and HOW they get them to behave differently than they intended to.

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Fazal Mayar

13 years ago

yes, there are some magic words and anything FREE (capitals) will make people attract.

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mst007

13 years ago

Great list, thanks. My favourite is "Make a 6 figure income on autopilot with no work for $47, no really, honestly" but I havent seen it yet on a WSO yet. Hmmm....I have a cunning plan now..

Thanks
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LloydC 13 years ago

Good post, my copy sucks so this may come in handy
- Thanks
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Richard Van

13 years ago

Originally Posted by mst007

Great list, thanks. My favourite is "Make a 6 figure income on autopilot with no work for $47, no really, honestly" but I havent seen it yet on a WSO yet. Hmmm....I have a cunning plan now..

I'm going to assume your joking?

"Make 6 figures, on autopilot, with no work for $47....no really, honestly...."

...and you haven't seen anything like that in the WSO section?

Ok, I'm going to assume this was a very dry sense of humour joke, that went right over my head.

Thanks

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brenda ashford

13 years ago

Wow these are attractive titles that can make some one want to read an article.Thanks i,ll try them out.

Thanks
1 reply

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x3xsolxdierx3x 13 years ago

Great list.

Don't forget the tactics behind selling, as well.

Here's a great case study I love referencing:

How we made $1 million for SEOmoz
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celente

13 years ago

I have a bible, its called "words that sell" i use it for all our ads, and its the holy grail and I mean that.

Make sure you get a copy its - "words that sell by. Richard Bayan" a damn master piece. :-)

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travlinguy

13 years ago

Everything in its proper context. Consider your premise with the word "lice"

1. Free LICE Act Now!
2. Limited Time availability on LICE! Don't miss out.
3. Invitation Only to the cootie (LICE) club, you're table is waiting...
4. New and Improved LICE attracting crème. You'll be loaded with the critters in no time.
5. Money Back Guarantee or twice your LICE back.
6. Doctor Recommended LICE lotion. Smooth and creamy. Yum.
7. 4 out of 5 people prefer US raised LICE for their kids, don't you?
8. Official LICE headquarters. Accept no substitutes.
9. Join us on Facebook where the LICE are nice.

10. The use of technical jargon (x-5-996.2 LICE Tabasco. Just like the Marines have in their field kits)

Thanks
2 replies

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pmbrent

13 years ago

Originally Posted by travlinguy

Everything in its proper context. Consider your premise with the word "lice"

1. Free LICE Act Now!
2. Limited Time availability on LICE! Don't miss out.
3. Invitation Only to the cootie (LICE) club, you're table is waiting...
4. New and Improved LICE attracting crème. You'll be loaded with the critters in no time.
5. Money Back Guarantee or twice your LICE back.
6. Doctor Recommended LICE lotion. Smooth and creamy. Yum.
7. 4 out of 5 people prefer US raised LICE for their kids, don't you?
8. Official LICE headquarters. Accept no substitutes.
9. Join us on Facebook where the LICE are nice.

10. The use of technical jargon (x-5-996.2 LICE Tabasco. Just like the Marines have in their field kits)

That is pretty funny...

Thanks

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Trivum

13 years ago

Originally Posted by travlinguy

Everything in its proper context. Consider your premise with the word "lice"

1. Free LICE Act Now!
2. Limited Time availability on LICE! Don't miss out.
3. Invitation Only to the cootie (LICE) club, you're table is waiting...
4. New and Improved LICE attracting crème. You'll be loaded with the critters in no time.
5. Money Back Guarantee or twice your LICE back.
6. Doctor Recommended LICE lotion. Smooth and creamy. Yum.
7. 4 out of 5 people prefer US raised LICE for their kids, don't you?
8. Official LICE headquarters. Accept no substitutes.
9. Join us on Facebook where the LICE are nice.

10. The use of technical jargon (x-5-996.2 LICE Tabasco. Just like the Marines have in their field kits)

Believe it or not, now I want lice.

Thanks

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vaibhavm1

13 years ago

awesome

i like limited time only kida makes you need to click

Thanks

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Patrick

13 years ago

Man...Arghhh...What have I come across today lol....10 Buzz words that make people buy ?

So you guys will not explain your product and use these bogus wild card words to sell your service or product ?

Arghhh at the replies that follow too...

Thanks
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x3xsolxdierx3x

13 years ago

Originally Posted by schwarzes

Man...Arghhh...What have I come across today lol....10 Buzz words that make people buy ?

So you guys will not explain your product and use these bogus wild card words to sell your service or product ?

Arghhh at the replies that follow too...

You should use them in combination with, of course, a killer product. One way to get a quick refund is to have a product that doesn't meet the expectations set out by the sales copy.

Thanks

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Mark Jordan

13 years ago

Just what I was looking for. Thanks for the list.

Thanks

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bradstern

13 years ago

Thank you for putting them all in one list. It could lessen the time for brainstorming. I'll probably be using this anytime soon.

Thanks

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dilnaj

13 years ago

Nice list, don't forget 'Urgent' as well.. It's great for getting people to take specific action. Add a short time frame along with it and you're golden.

Thanks

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Brad789

13 years ago

pmbrent

Brad here - good suggestions. Have you had any luck with related key words to beef up your site?

Especially the technical jargon seems to have some real potential. I have been working in one area and the consensus is not to get too detailed. That way you can pick up several models, varieties, etc of an item.

What do you think?

Best of luck - keep plugging !

Thanks
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pmbrent

13 years ago

Originally Posted by Brad789

pmbrent

Brad here - good suggestions. Have you had any luck with related key words to beef up your site?

Especially the technical jargon seems to have some real potential. I have been working in one area and the consensus is not to get too detailed. That way you can pick up several models, varieties, etc of an item.

What do you think?

Best of luck - keep plugging !

I use "FREE" and "Limited Time" alot, they have pretty good conversions depending on how they're used.

Thanks

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salmanbaig

13 years ago

Thanks for the list ...will be using it for improved promotion

Thanks

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Dennis Gaskill

13 years ago

Originally Posted by pmbrent

Free
Limited Time
Invitation Only
New and Improved
Money Back Guarantee
Doctor Recommended
4 out of 5
Official
Join us on Facebook
The use of technical jargon (i.e 1080p Full HD)

For a limited time you can get a free, by invitation only new and improved money back guaranteee that 4 out 5 doctors officially recommend when you join us on Facebook for some U812 Technobabble.

Works for me. Where do I buy?

Originally Posted by kindsvater

Except it was ripped from a Yahoo news story appearing earlier today, referencing this article:

The Buzzwords That Make You Buy | Smart Spending | Mainstreet

- and no attribution was given.

.

I think a lot of people would be surprised how often that happens around here. Looks like the OP has added the source now though -- probably just an oversight. :rolleyes:

Thanks

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simonbuzz

Banned 13 years ago

hmm..interesting list

Thanks

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Targeted Traffic

13 years ago

Cool list you got in here, thanks for sharing

Thanks

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MikeTenop

13 years ago

Nice list. Thanks
"Technical jargon"n works for me very well.

Thanks

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marknel

13 years ago

Great list !!
Using these words with a mix of personalization and value addition will surely bring conversion.

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Eduard Stinga

13 years ago

Oh, I so hate sales copy, seems to me like you're trying to manipulate your buyer, especially when using specific words like in the list when your actually selling the same thing (with, or without the words). But oh well, I know they work.. so thanks

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pmbrent

13 years ago

Originally Posted by EduardS

Oh, I so hate sales copy, seems to me like you're trying to manipulate your buyer, especially when using specific words like in the list when your actually selling the same thing (with, or without the words). But oh well, I know they work.. so thanks

I don't think it's a matter of manipulation but incorporating words that spark peoples attention or increases conversions. If it's been proven to work mind as well use it...

Thanks

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robertahill

13 years ago

Good list and a fun discussion. Appreciate it.

Thanks

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seobro

13 years ago

I love
THIS WEEK ONLY!!!

but my favorite is
CALL NOW!!!

Thanks
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pmbrent 13 years ago

Originally Posted by seobro

I love
THIS WEEK ONLY!!!

but my favorite is
CALL NOW!!!

Yeah alot of infomercials use the "call now"
- Thanks
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TravellingMissie

13 years ago

Thanks for the list - I will be copying the buzzwords into a word document that I can use as a go to!!

Thanks

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RobCopywriter

13 years ago

Thanks for sharing, this could potentially help me out ALOT seeing as I am thinking about releasing an ebook later on this summer!

Thanks
1 reply

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pmbrent 13 years ago

Originally Posted by RobCopywriter

Thanks for sharing, this could potentially help me out ALOT seeing as I am thinking about releasing an ebook later on this summer!

I'm sure it will, it will also give you a leg up and better conversions once you release your product.
- Thanks
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Jake Gray

13 years ago

If you give too much away for free, it gets harder to sell things.

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Marhelper

13 years ago

"Even my Mother-in-Law Bought it!"

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Eve Foss

13 years ago

I had no idea the Facebook comment was a big attention grabber. But then, I am just now getting with the times and am trying to figure out how to promote my site on Facebook!

Thanks
1 reply

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Dennis Gaskill

13 years ago

Originally Posted by Eve Foss

I had no idea the Facebook comment was a big attention grabber. But then, I am just now getting with the times and am trying to figure out how to promote my site on Facebook!

The Facebook comment in the OP's list is NOT one of the "magic phrases" if you read the original article. That's at the end where the writer, Matt Brownell, is inviting his readers to join him on Facebook. The OP just copied and pasted without fully understanding the original aritcle.

This is nonsense. If you folks that are praising the list think you can just plop a few "special words" into a sales message and you will magically make sales, you're heading for a big disappointment. How many times do you have to be told there are no magic buttons?

I suggest you read the original article for the context. That will help some.

The ability to write copy that sells has little to do with "magic words" and everything to do with how you frame the offer and communicate ideas. You need to understand a little psychology and be able to push the right buttons. Words don't do that, ideas do.

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pmbrent

13 years ago

Originally Posted by Dennis Gaskill

The Facebook comment in the OP's list is NOT one of the "magic phrases" if you read the original article. That's at the end where the writer, Matt Brownell, is inviting his readers to join him on Facebook. The OP just copied and pasted without fully understanding the original aritcle.

This is nonsense. If you folks that are praising the list think you can just plop a few "special words" into a sales message and you will magically make sales, you're heading for a big disappointment. How many times do you have to be told there are no magic buttons?

I suggest you read the original article for the context. That will help some.

The ability to write copy that sells has little to do with "magic words" and everything to do with how you frame the offer and communicate ideas. You need to understand a little psychology and be able to push the right buttons. Words don't do that, ideas do.

I fully understood the original article, I think I can read/understand something when it says "Join the Mainstreet Team on Facebook." The point of including it in the list is because Facebook has about 596 MILLION users, and a business having a Facebook presence allows them to reach customers they may not through conventional measures. As a result of having that presence people will "Buy." It may not be a buzz word but having a Facebook presence will increase their sales.

Thanks
1 reply

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Dennis Gaskill

13 years ago

Originally Posted by pmbrent

I fully understood the original article, I think I can read/understand something when it says "Join the Mainstreet Team on Facebook." The point of including it in the list is because Facebook has about 596 MILLION users, and a business having a Facebook presence allows them to reach customers they may not through conventional measures. As a result of having that presence people will "Buy." It may not be a buzz word but having a Facebook presence will increase their sales.

And saying a Facebook presence will increase sales as you just did in the post I'm replying to is completely different from listing it as a buzzword that will increase sales as you did in your original post. A marketing presence and a copywriting tactic are not the same thing.

My response was to someone who erroneously believed it was a buzzword tactic because that's the way you presented it. Join us on Facebook isn't a buzzword to use in sales copy that makes people buy.

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pmbrent

13 years ago

Originally Posted by Dennis Gaskill

And saying a Facebook presence will increase sales as you just did in the post I'm replying to is completely different from listing it as a buzzword that will increase sales as you did in your original post. A marketing presence and a copywriting tactic are not the same thing.

My response was to someone who erroneously believed it was a buzzword tactic because that's the way you presented it. Join us on Facebook isn't a buzzword to use in sales copy that makes people buy.

Updated it just for you Dennis :rolleyes:

Thanks

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Damian Kitchen

13 years ago

hey pbrent thanks for those listed words.

im just starting out so its useful to know what sells

thanks again

Thanks
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pmbrent 13 years ago

Originally Posted by daymokay

hey pbrent thanks for those listed words.

im just starting out so its useful to know what sells

thanks again

No problem, if you're just starting these should give you a leg up
- Thanks
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JunoDMP

13 years ago

Really good tips, I am sure I will apply them to my future work. Thanks.

Thanks

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SeasideMarketer

13 years ago

This offer could be pulled any moment

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carlpicot

13 years ago

What about 'Hurry - Only 1 left at this price'??

xxxxcarlxxxx

Thanks
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pmbrent 13 years ago

Originally Posted by carlpicot

What about 'Hurry - Only 1 left at this price'??

xxxxcarlxxxx

Scarcity does induce sales
- Thanks
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Richard Van 13 years ago

Originally Posted by carlpicot

What about 'Hurry - Only 1 left at this price'??

xxxxcarlxxxx

Hi Carl,

If I'm on a site selling a digital product my immediate thought would be BS.

Seaside Marketer - This offer could be pulled any moment

Again great it's working for you but with just about everyone using it why can't someone think of something original?

When I read that I read it literally. "Any" moment means just that - "Any" and most likely a date in the distant future. :rolleyes:
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try_hard_samurai

13 years ago

A good place to start.

Thanks

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Warrior16

13 years ago

we can add the phrases about items sold to increase the confidence of your offer.
"x items sold in first y days"

Thanks

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lakshaybehl

13 years ago

1. because
2. only
3. sound fair?
4. cash or check?
5. does the idea make sense to you?
6. right?
7. Here's why
8. I'm not askin you to trust me... I'm just saying...
9. Before I get started I need to know if...
10. Believe me... in a month the only regret you will have will be...

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GeorgR.

13 years ago

* Guarantee
* 100% Risk Free
* Try without Risk

I personally dont buy into those buzz-words like "limited time offer" etc. anymore.

Thanks

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