The corporate director is a professional marketer and agent. I told him about IM and what I've been studying and have been working in IM as a writer and illustrator for ebooks and content for clients' sites.
We discussed the power of IM and social networking. Came to some brilliant strategies too. This is what I was looking for, combining the tried and true IM strategies to comics, animation, and film development.
Will see how it all pans out.