Current Article Marketing

3 replies
I just read a really good article that someone linked to on the forum. Here's the essence of it:

-low quality content, spun articles and mass submissions to directories and PR 0 sites don't work very well anymore
-Duplicate content won't negatively affect your rankings if it's already indexed on your website, so if you write a really high quality article for your website, there's no need to spin it or write another version for Ezine or other article directories.
-The post-panda goal is to get good articles published on "authority websites", whatever that means.

The full article is here at anne-pottinger. com. I can't post links because of my post count.

I started doing IM about a month ago, got 3 websites up, published 25 high-quality, ~400 word articles or so between them.

Since then I've been building backlinks using TKA's Postrunner program, which lets you submit original content to various related blogs (mostly PR0-1).

After reading that article, however, I'm not sure what I'm doing is the best idea after the panda update. The goal would be to publish huge, high-quality articles and get them to go viral, or semi-viral.

So I guess my question is, what's the best way to go about article marketing these days? What's the proper balance between high quality content and SEO tactics?

Thanks!
#article #current #marketing
  • Profile picture of the author ChrisMcDonald
    I think article marketing still works as it used to but not as useful as it once was, ie:

    Put the article on your site
    Wait for it to be indexed
    Post said article on ezine
    Wait for it to be approved
    Post same article with other article directories

    I don't think there needs to be a balance between high quality content and SEO. They both need to be high quality. On-page SEO needs to be as close to 100% as possible (try SEO Pressor plugin) and make sure your content is informative and original.

    Chris
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    English Speaking Writers - 400 word, 100% original articles for $6. Larger projects undertaken
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  • Profile picture of the author nicholls
    Article marketing still working
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  • Profile picture of the author pearlydean
    I ran a recent test to see what effect a full blast of a very spun article would do and it acheived great results. The page I was optimising went onto page one of Google the next day - granted its not a highly competitive keyword but my client is very happy!
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