Yesterday morning it was featured on the local news here in Jacksonville, FL. I was in-studio to discuss the book and talk about some of the amazing ways some of us have found to make money online.
One of my favorite stories is about Linda Katz who makes over $50,000 a year selling tumbleweeds....yes tumbleweeds. People love this story and I even brought a tumbleweed into the TV station so I could use it as a prop. (TV people LOVE props!)
Anyhoo, I had five minutes of airtime and, as you will see in the video, I pretty much spoke the whole time. That's one of the keys to being successful on TV and Radio appearances - GIVE AS MUCH INFO as possible. You are the expert. You are there to share your expertise.
The TV folk flashed the cover of my book up on screen and set-up a link to it from their website!
I offer my book for free on my website and I make money by loading it up with great affiliate programs and products. Plus, as you know, a FREE book is a great list builder! Well, they told every viewer that they could click on the link and get a FREE copy of my book! I got a TON OF TRAFFIC!
When I got home I had over 150 new leads from this appearance and they are still coming in.
Here is the video of my news appearance:
Digg - How to Be "UNEMPLOYED for a Living."
If you watch closely you will notice the following:
1. I don't mention my book once
2. I don't mention my website ever
3. I share solid information give people specific examples from the book.
That's why I was able to generate so many web visitors. I gave them enough to entice them and then left them wanting more.
If you sell any products that deal with health, wealth, or family issues then local TV and radio hosts are DYING to speak with you. These are the THREE BIGGEST topics of 2009 so far and will be for a long time. Come up with a segment, pitch it to local media and then have them promote your website.
Here are some ideas that any IM could pitch:
*5 Ways to Make Money with a Blog
*5 Ways to Keep From Getting Scammed Online
*5 Legitimate Online Business Opportunities
*How Your Hobby Can Pay Your Mortgage
*The Best Ways To Make Money in 2009
Remember, you don't have to talk about your specific website or book, but having a website will allow you to pitch yourself as an expert in your field.
You will get QUALIFIED and TARGETED traffic from TV and Radio.