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Market segmentation

by fbajwa
4 replies
We all are quite familiar with the term market segmentation. I start a research on market segmentaion and able to come up with new findings. Market segmentation not only revolves around four variable which we study in most of the marketing books like
1) Geographic
2) Demographic
3) Psychographic
4) Behavioral

There are many factors beyond the scope of above factors to determine the market segmentation and its characterictics.
#market #segmentation
  • Profile picture of the author fbajwa
    The other factors include
    • Time
    • Social Bindings
    • Reference
    • These three factors impact directly to the consumer buying behavior and on the basis of that the consumers can be segmented.
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    • Profile picture of the author Richard Van
      Hello and welcome to the Warrior forum!
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      Wibble, bark, my old man's a mushroom etc...

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    • Profile picture of the author JessicaS
      Originally Posted by fbajwa View Post

      The other factors include
      • Time
      • Social Bindings
      • Reference
      • These three factors impact directly to the consumer buying behavior and on the basis of that the consumers can be segmented.
      Rather than call it social binding I use to call it SOCIAL STATUS. And there is one more point motivation, it may be negative or positive. The best example to explain motivation is the commercial advertisements.
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  • Profile picture of the author MichaelHiles
    Amazing what real books can still teach you huh.
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