Optin rates are terrible! Any Suggestions

36 replies
Hey warriors. So I set up a squeeze page and the optin rates are terrible I'm talking like 5-8%. The site is in the dog training niche. I've never really tested the dog training nich before.

Are optins typically that low in the dog training niche. I would love to hear some tips
#optin #rates #suggestions #terrible
  • Profile picture of the author WhamSoft
    Hi,

    Whats the style of your competitors squeeze pages?

    Are you offering something of real value to the visitor?

    Create a new squeeze page based on your original and make changes to the (one at a time) header, sub heading, offer, call to action and measure the results compared with your original.

    Regards
    Lee
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  • Profile picture of the author Big Al
    It sounds very low for targeted traffic which makes me wonder... where's you traffic coming from and how are they finding your site?
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  • Profile picture of the author Willie Crawford
    I'm not in the dog training niche, but if you get them to your
    sites by some type of pre-sell, then I would expect the
    opt-in rates to be higher.

    Strive to provide value and prove your expertise even before
    expecting the opt-in.

    Willie
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    • Profile picture of the author Michael Colson
      Originally Posted by Willie Crawford View Post

      I'm not in the dog training niche, but if you get them to your
      sites by some type of pre-sell, then I would expect the
      opt-in rates to be higher.

      Strive to provide value and prove your expertise even before
      expecting the opt-in.

      Willie
      What is a pre-sell? Link to squeeze for free item if they signup for mailing list, followed by an actual item for sale?
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      • Profile picture of the author Troy_Phillips
        While I am not Mr. Crawford, I have been around the block once or twice.

        The pre-sell is basically just that. You are enticing the reader or link clicker to actually sign up for the "free item".... before they see the actual item.

        You are more than likely not placing enough value on your free item. My most productive squeezers come in the form of a sales page I have set up and then basically removed the price and added an opt in form. I also give the reader several chances to sign up without the need of reading the entire sales page.

        Setting up a page to convert and using mediums that sell the reader on the idea .. before they reach that page is usually a win, win situation.


        Originally Posted by Michael Colson View Post

        What is a pre-sell? Link to squeeze for free item if they signup for mailing list, followed by an actual item for sale?
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        • Profile picture of the author Michael Colson
          Originally Posted by Troy_Phillips View Post

          While I am not Mr. Crawford, I have been around the block once or twice.

          The pre-sell is basically just that. You are enticing the reader or link clicker to actually sign up for the "free item".... before they see the actual item.

          You are more than likely not placing enough value on your free item. My most productive squeezers come in the form of a sales page I have set up and then basically removed the price and added an opt in form. I also give the reader several chances to sign up without the need of reading the entire sales page.

          Setting up a page to convert and using mediums that sell the reader on the idea .. before they reach that page is usually a win, win situation.
          Thanks. One quick followup question: how do you then introduce the actual product? After they confirm the email subscription? On the page that says "go check your email, but here's something to buy as well!"? At a later date through the mailing list? Using an autoresponder and advertise the product instantly in their first email?
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          • Profile picture of the author Troy_Phillips
            That will really depend on the niche, the crowd, and the presell used to get their information.

            While I was one time of the belief you needed to sell quick, my test are steering me closer and closer to not trying any upsales on an initial information collection squeeze.

            Many will have a difference of opinion on that one. Like I said .. for me it goes by niche. Some niches I don't even collect a free list, I have found they are just as responsive if I use a entry purchase. Other niches, I may email them for a week or better before ever making a pitch.

            Troy


            Originally Posted by Michael Colson View Post

            Thanks. One quick followup question: how do you then introduce the actual product? After they confirm the email subscription? On the page that says "go check your email, but here's something to buy as well!"? At a later date through the mailing list? Using an autoresponder and advertise the product instantly in their first email?
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            • Profile picture of the author Dan C. Rinnert
              Be different. Stand out. Don't be like every other dog training site out there.
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            • Profile picture of the author Sharingan
              Thanks for the tips guys. heres a little more background info. It is a dog training site and i drive traffic via adwords. I bid on general keywords like how to train a dog, how to train your dog, puppy training tips training a dog etc.

              I feel like this is targeted because i want to attract the beginner crowd.
              I will convert my page to a total video style but for now.

              here is the site: xxx.dogtrainingadvicearea.xxx

              x = w :rolleyes:

              I welcome all criticism! Do your worste. My wife and I made the site
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              • Profile picture of the author WillR
                Originally Posted by Sharingan View Post

                Thanks for the tips guys. heres a little more background info. It is a dog training site and i drive traffic via adwords. I bid on general keywords like how to train a dog, how to train your dog, puppy training tips training a dog etc.

                I feel like this is targeted because i want to attract the beginner crowd.
                I will convert my page to a total video style but for now.

                here is the site: xxx.dogtrainingadvicearea.xxx

                x = w :rolleyes:

                I welcome all criticism! Do your worste. My wife and I made the site
                That's not really a squeeze page IMO. A squeeze page is a page designed with ONE sole purpose in mind. To squeeze action or information out of the visitor.

                In this case, as Matt correctly pointed out, you have far too many things on that page to distract visitors from signing up to your email list. A good squeeze page should not have any outgoing links on it (apart from the usual legal stuff right down the very bottom), there should be no search boxes, no sidebar links, etc, etc.

                You need to shorten the height of the image header (or even test removing it completely), get rid of that link bar at the very top of the page and in the right hand sidebar (these are not needed on a squeeze page), and these changes should help bring up your optin form so it is visible above the fold. This means someone does not have to scroll down in order to see the optin offer. This should definitely help to increase your conversions.

                Keep the optin form you have at the bottom of the left hand column as it is good practice to have an optin form to catch both types of visitors - those who scroll and those who do not.

                I also think you need a better reason for people to signup than just a newsletter. Maybe you could have a look at your Google analytics and see the types of things people are searching for when they arrive on your site. You could then put together a quick report or a video that gives them the information they are looking for.

                EDIT: I just saw you do actually have a free video report you give them as well. I would probably concentrate on 'selling' that in your optin form rather than the newsletter. You can also test removing the name field from your optin form as this will almost certainly always increase your conversions.
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                • Profile picture of the author magnates
                  Originally Posted by WillR View Post

                  That's not really a squeeze page IMO. A squeeze page is a page designed with ONE sole purpose in mind. To squeeze action or information out of the visitor.

                  In this case, as Matt correctly pointed out, you have far too many things on that page to distract visitors from signing up to your email list. A good squeeze page should not have any outgoing links on it (apart from the usual legal stuff right down the very bottom), there should be no search boxes, no sidebar links, etc, etc.

                  You need to shorten the height of the image header (or even test removing it completely), get rid of that link bar at the very top of the page and in the right hand sidebar (these are not needed on a squeeze page), and these changes should help bring up your optin form so it is visible above the fold. This means someone does not have to scroll down in order to see the optin offer. This should definitely help to increase your conversions.

                  Keep the optin form you have at the bottom of the left hand column as it is good practice to have an optin form to catch both types of visitors - those who scroll and those who do not.

                  I also think you need a better reason for people to signup than just a newsletter. Maybe you could have a look at your Google analytics and see the types of things people are searching for when they arrive on your site. You could then put together a quick report or a video that gives them the information they are looking for.

                  EDIT: I just saw you do actually have a free video report you give them as well. I would probably concentrate on 'selling' that in your optin form rather than the newsletter. You can also test removing the name field from your optin form as this will almost certainly always increase your conversions.

                  I have seen the website . looks very professional . You even got a video of yourself in there . Nice

                  I think ,WillR is right .

                  There are too many thing going on the site for them to get distracted .

                  I have 3 uggestions

                  1.No Links to Artciles :if it is really a squeeze page you don't want to links to other articles because they could click and not optin

                  2. Don't ask for their name :Your opt-in rate would increase if you drop the name . Just ask for email address but just make sure they enter a valid email address. doing this alone WOULD INCREASE YOUR OPT-IN RATE

                  3. Alternate Gifts : How do you know they want your newsletter , what would get if they subscribe . if they opt-in the first time do you have an alternative offer to present to them that might interested them . You use exitsplash to provide an alternative free offer to get them to opt-in

                  ~Femi
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                  • Profile picture of the author Gary J Martin
                    Originally Posted by magnates View Post

                    3. Alternate Gifts : How do you know they want your newsletter , what would get if they subscribe . if they opt-in the first time do you have an alternative offer to present to them that might interested them . You use exitsplash to provide an alternative free offer to get them to opt-in

                    ~Femi
                    Femi, he's using Adwords. Exit splashes or any kind of pop up is not allowed.
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                  • Profile picture of the author ewenmack
                    You have given them 21 options on your site...don't you think that might be the reason for your low opt-ins?

                    Give them only one option and come up with the best offer seen in your industry
                    so it can't be ignored.

                    Best,
                    Ewen
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        • Profile picture of the author Mr Steve
          Mr Willie's advice is spot on - You must always introduce a pre-sell in order to increase your opt in rate..
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  • Profile picture of the author krikkod
    I would offer some suggestions but without seeing the landing page any advice we can give is just a stab in the dark.

    Care to share the link? I can certainly help.
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  • Profile picture of the author CoachMikeH
    Use video marketing on your site. Video converts the best! Use video on your squeeze page and sales page; even on your blog. Then take some of your videos, and place snippets on YouTube and TubeMogul and then you will get some free traffic to your site. Google loves YouTube because they own it. Video = Traffic = Sales!!!
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    Coach Mike Horn
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  • It is with your squeez page. As a normal user searching for Dog Training, I lost in the header area and navigated few links before scrolling down to the opt in form. Make it attractive and the opt in form "Dog Lovers Center Newsletter"

    This is not something very attractive for the visitors to signup for the newsletter. Try to make an appealing squeez page that makes the user think that they need to signup.
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    • Profile picture of the author mbacak
      Thanks for putting up the url. I think that
      you might want to consider putting up a traditional
      optin page with only one option to subscribe.

      On your page, there's alot of things to take people
      away from even subscribing to your newsletter.

      Then take some suggestions here. Take them and test them.
      I'd highly suggest getting in the habit of testing now. Maybe
      use googlewebsite optimizer, it's very simple.

      But, test the ideas...

      http://www.google.com/websiteoptimizer
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      • Profile picture of the author Sharingan
        I appreciate the feedback guys. You all are tremendously helpful, and I wouldn't expect anything less from masters of your craft that you are. I truly appreciate the feedback.

        I will change my form and switch to a more traditional squeeze. I just hope i stay in the good graces of Google's Quality score. I hope that this works out.
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        • Profile picture of the author WillR
          Originally Posted by Sharingan View Post

          I appreciate the feedback guys. You all are tremendously helpful, and I wouldn't expect anything less from masters of your craft that you are. I truly appreciate the feedback.

          I will change my form and switch to a more traditional squeeze. I just hope i stay in the good graces of Google's Quality score. I hope that this works out.
          Before you go around changing things, how are you currently getting visitors to the page?
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        • Profile picture of the author mbacak
          Originally Posted by Sharingan View Post

          I will change my form and switch to a more traditional squeeze. I just hope i stay in the good graces of Google's Quality score. I hope that this works out.
          You can always have 2 sites :-)
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          • Profile picture of the author WillR
            Originally Posted by mbacak View Post

            You can always have 2 sites :-)
            Exactly, and that's why I wonder how you are getting visitors. I think the page you have there at the moment is fine for a homepage type setup but I would probably make it more of a blog so you can regularly add fresh content to help drive more and more visitors from the search engine.

            I would then setup a separate optin page to be used for any paid traffic, affiliate traffic, etc I was sending to the site. Of course it depends on the type of paid traffic you are sending.
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  • Profile picture of the author mbacak
    Note everything that he just said.. very good suggestions.
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  • Profile picture of the author Troy_Phillips
    I absolutely hate the idea of not getting a first name ... after several test ... 12% increase ... I really don't need that first name as bad as I thought.
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  • Profile picture of the author Gary J Martin
    Nice to see you again, Sharingan.

    When I first saw it I thought, well, that's not a squeeze page. But you're advertising via
    adwords, so I guess it is. A google-friendly squeeze page.

    I read the above comments yet I don't think they get that you are likely modeling after the doubleyourdating website?

    Which is not a "blog" and has links all over the place to click. And Eben is no fool, so if that works, it works.

    What you could do is try the current squeeze you have, and also have a more traditional one as a test. With the usual terms and conditions, privacy policy and contact info that google demands at the bottom of the page. See if you get a QS hit or not.

    Also try with a video and without a video.

    I would also at the end of the video try asking people to opt in to get more info.

    I would also take out the name field option. That will give an immediate bump.

    And try more compelling copy to get them to opt in.

    Also you could make the second opt in box different to the first.

    I actually like the header. Pagan's site also has a generous header.

    If this was a non adwords squeeze, my advice would be quite different.

    But we're talking google here, and they are mighty strict.

    Hope this helps, Sharingan.
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    • Profile picture of the author WillR
      Originally Posted by Gary J Martin View Post

      I read the above comments yet I don't think they get that you are likely modeling after the doubleyourdating website?

      Which is not a "blog" and has links all over the place to click. And Eben is no fool, so if that works, it works.
      Modeling is great however Eben is in the dating niche and this guy is in the dog training niche. You can't just take one thing from one niche and assume it will work in another. That's a dangerous assumption to make.

      The best way is to keep things simple at the start, test, and only add things that are increasing your optin rate not decreasing it.
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      • Profile picture of the author Gary J Martin
        Originally Posted by WillR View Post

        Modeling is great however Eben is in the dating niche and this guy is in the dog training niche. You can't just take one thing from one niche and assume it will work in another. That's a dangerous assumption to make.

        The best way is to keep things simple at the start, test, and only add things that are increasing your optin rate not decreasing it.
        Of course. That's why I said to run two pages. And see what his opt in rate is, and how it affects the quality score and thereby his cost per click. If google allows the more basic page.

        I thought I'd made that clear. Apparently not. Run them both and find out which is better.

        I was thinking, yikes! if someone had gotten the impression I was saying just assume.

        So, if google allows the page to run and it doesn't affect his quality score, great. if he gets a much higher opt in, which is very likely, continue with the basic one. IF they do and it doesn't affect his score too much.

        Its all very well having a basic squeeze and a good opt in rate but his QS has plummeted and CPC is through the roof.

        Pagan used to have a dramatically different landing page. With the requirements google made, he altered it. He did it how google wants it, not how he would personally like it.

        He gets a much lower opt in rate but his cost per click is good. He has it optimized to get a good QS.

        Will that work as good opt in wise in the dating niche as the dog training niche? Who knows? That's why you test and find out.

        Will the quality score be good? It depends on a lot of other factors too, but most likely.

        And you never assume anything it comes to the internet. You test test test.

        Guessing just burns a hole in your pocket. Same with assuming.


        Edit: Your thanks is much appreciated WillR. My apologies if my previous post was unclear.
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  • Profile picture of the author Peter Gehr
    Hey Sharingan.

    I've purposely not read any of the above comments so that I can offer my first impressions.

    First of all, I would not consider this an opt-in. There's so much going on to distract from the opt-in, in fact, I think most people would ignore your opt-in in its current form.

    Keep your opt-in page simple. Draw attention with your title and make people want to opt-in by the call to action that comes from the wording in your opt-in page.

    Get rid of the video, header and other distractions.

    The basics for a success opt-in page are simplicity, call to action, pulling the visitor into your world by tempting them with undeniable curiosity and desire to move forward within the process you hope to achieve, i.e. to opt-in.
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  • Profile picture of the author harrietfredge
    Hello Sharingan!

    Opt-in rates should be higher if you try to put dog training niche on your site by introducing a certain type of pre-sell. That will most likely do the trick.
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  • Profile picture of the author Amod Oke
    1) Make the page a true squeeze page = Nothing other than benefits to join your list and lose the header.

    I have seen the website . looks very professional
    2) THE HEAD OF THE LADY AT THE TOP IS CUT!
    3) Make the sign up box more 'tight', meaning more closly put together and preferable in one box, right now, your white background is merging with the rest of the site not giving the sign-up box any differentiation.
    4) You have good info actually, just get the pages to look more professional and you're done!

    -AMOD
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    • Profile picture of the author Gary J Martin
      Originally Posted by Amod Oke View Post

      1) Make the page a true squeeze page = Nothing other than benefits to join your list and lose the header.


      2) THE HEAD OF THE LADY AT THE TOP IS CUT!
      3) Make the sign up box more 'tight', meaning more closly put together and preferable in one box, right now, your white background is merging with the rest of the site not giving the sign-up box any differentiation.
      4) You have good info actually, just get the pages to look more professional and you're done!

      -AMOD
      ]1) Make the page a true squeeze page = Nothing other than benefits to join your list and lose the header.

      Do any of these commenters realize he's using adwords?
      You can't just slap up a squeeze page and expect it to be approved, let alone get good QS.


      2) THE HEAD OF THE LADY AT THE TOP IS CUT!

      Yeah, I noticed that too. But I focused on the dog, and I'm a part of his target market, and it didn't personally bother me. The fact I did notice it makes it a small but valid point.

      3) Make the sign up box more 'tight', meaning more closly put together and preferable in one box, right now, your white background is merging with the rest of the site not giving the sign-up box any differentiation.

      That's true. A factor to test.

      4) You have good info actually, just get the pages to look more professional and you're done!

      I agree. I liked the info. And since I'm a dog lover as well an an internet marketer, I can say it was very good.
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      • Profile picture of the author luckystepho
        What jumped out at me was that your wife's name is spelled wrong in the introduction on the home page (we have the same name!!)
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  • Profile picture of the author John Romaine
    I would find the video to be slightly more credible if it was shot in a dog park instead of inside your home.
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  • Profile picture of the author krikkod
    Man there's all kinds of wrong with that page - especially if you are just trying to get their email.

    I would invest in getting a legit squeezepage done, or to at least find a free one and focus solely on the opt-in.

    You can do this even with wordpress. You need to set your homepage to static, and then select the page you want as your homepage --> which will obviously be your squeezepage.

    If you do this then you can still keep the whole site in tact without changing anything - because your squeezepage will be completely separate to your wordpress theme.

    If this doesn't make any sense but are interested in trying it out you can pm me for further details.

    The only alternative to that i can think of is if you do a full width opt-in box. This is basically an opt-in box that goes either beneath or above your header and is the same width as your header - giving it just as much attention as the header itself.

    In order to do this though you would obviously need to edit your theme - it's not a big job but if you're not techie i'd outsource it (coincidentally you could outsource it to me.

    I would also re-shoot the video.

    You are too far away from the camera in order to have any presence that's worth paying attention to - I'd compare it to talking in a circle of friends at a bar, and then you trying to get their attention and attempting to have a full conversation with them - while you're 10 feet away from them on the other side of the bar - it ain't happening.

    I understand you may have done this for demonstration purposes but if that's the case then i think you would have been much better off shooting the intro with you right up close to the camera (at least a mid shot) and then you could cut to you doing the demo with your dog.

    I have no doubt that if you do these things you will have better opt-ins.

    (this of course is on the premise that i have no idea what the quality of your traffic is like - which always plays a part in conversion rates)
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    • Profile picture of the author vok
      Even better yet invest in some squeeze page software like optimizepress, $97 for a lifetime unlimited license that'll help you create killer squeeze pages. I agree with what some of the others have said that's not really a squeeze page that's a blog with a video and some opt-in areas. There's a lot of distractions and areas for traffic to start leaking off the page.
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  • Profile picture of the author Sharingan
    Ok guys thanx for the tips. So I decided to to put some of that into use. I did away with wordpress for the home page as suggested and resorted to a more traditional squeeze page.

    You guys have given me a lot of tips and I ran the new and improved traditional squeeze page style. I needed to rely on my shaky at best html editing skills but I think I came out ok lol.

    I ran the new site and I only got a 7% optin rate but alas an improvement. You guys gave me alot of info so Im testing everything. I would like if you would comment on this new style site:

    xxx.dogtrainingadvicearea.xxx

    Quality score for all keywords is 7+. I even got some tens. I used ryan diess's google friendly squeez style. I am also working on ditching the name I just need to adjust my whole auto responder series.

    Any other suggestions on the new site??
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