What makes a rockin' sales page?

18 replies
Hi Friends,

How do we make an offer irresistible?

Do colors really make a difference?

Does highlighting and crossing out prices really make a difference?

Do those long and (I think) obnoxious high-pressure eBook sales pages really work?

If you had to construct a perfect sales page, what characteristics and elements must it include?
#makes #page #rockin #sales
  • Profile picture of the author ZachWaldman
    1. Headline
    2. Sub-headline
    3. Lots and lots of benefit oriented bullet points
    4. USP
    5. Proof
    6. Testimonials
    7. Risk reversal
    8. Bonuses
    9. Call to action
    10. P.S.

    What really makes you good though is the same thing that makes you good at everything: Practice.
    Signature
    Zach Waldman - Los Angeles Magician
    {{ DiscussionBoard.errors[4309828].message }}
    • Profile picture of the author celente
      Originally Posted by ZachWaldman View Post

      1. Headline
      2. Sub-headline
      3. Lots and lots of benefit oriented bullet points
      4. USP
      5. Proof
      6. Testimonials
      7. Risk reversal
      8. Bonuses
      9. Call to action
      10. P.S.

      What really makes you good though is the same thing that makes you good at everything: Practice.
      Very nice and kur-rect-o-mundo

      Its about having a good offer and proof of what you have works. People these days want more results in advance, if you can show them that, they will be buying before you can say - its showtime!
      {{ DiscussionBoard.errors[4311256].message }}
      • Profile picture of the author marcuslim
        It's the offer. The words and everything else are secondary once you have an irresistible offer. Consider this, if you can buy a $30k car today for $1k, this is a no-brainer, and you don't even need a sales letter or a car salesman to convince you to buy. So think about what your offer is - what is it they are getting, at what price, and why is this an unbeatable no-brainer deal? Top it off with a money-back guarantee and you'll get your irresistible offer. If you can then add in some proof elements and scarcity, then you'll have a sales letter that truly rocks. Then once you've got all these elements down, choose a good hook, the one unique piece of claim from these elements that will draw them into reading the rest of the page. By the way, I got this technique from Jason Fladlien.
        Signature

        Please read the forum rules.

        {{ DiscussionBoard.errors[4311304].message }}
  • Well that all depends on who you ask. If your asking a copywriter they will su the copy. I think 2 factors play a part in how well sales do:
    #1- the layout and how well the colors are on the customers eyes
    #2 - the copy. If you have good copy you have the potential to make a CRAP ton of money with the right traffic
    Signature
    Next time you're at a McDonald's Playplace and someone asks you, "Aww which one is yours?" Say, "I haven't picked one out yet..."

    Im selling 2 adwords accounts with $100 in each account for $30! $200 value! PM me only!
    {{ DiscussionBoard.errors[4309846].message }}
  • Profile picture of the author BloggingPro
    Hype baby! It's all about the hype.

    Get the person to feel good about your product. That they really NEED your product. Create Urgency. They need to BUY NOW! Not later.

    "You don't have time to go check your bank account! We can't offer this awesome whiz-bang at this price much longer! Get in now and start today!"

    Speak to their problems. If you are offering SEO services talk about how frustrating SEO can be. RELIEVE their problems by helping them rank their site.

    If your selling a product that teaches something, sell it as their solution to whatever brought them to your page.
    Signature
    You're going to fail. If you're afraid of failure then you do not belong in the Internet Marketing Business. Period.
    {{ DiscussionBoard.errors[4309954].message }}
  • {{ DiscussionBoard.errors[4310039].message }}
    • Profile picture of the author maestoso
      Originally Posted by John Galt View Post

      The offer.
      So, how do you write a good offer?
      {{ DiscussionBoard.errors[4310237].message }}
  • Profile picture of the author y2kam
    Check out this guy John Hostler, I found him extremely useful

    Chunk Copy :: Mind Bending Copy Made Easy For Anyone!
    {{ DiscussionBoard.errors[4310065].message }}
  • Profile picture of the author Mark Andrews
    Banned
    Originally Posted by maestoso View Post

    Hi Friends,

    How do we make an offer irresistible?

    Do colors really make a difference?

    Does highlighting and crossing out prices really make a difference?

    Do those long and (I think) obnoxious high-pressure eBook sales pages really work?

    If you had to construct a perfect sales page, what characteristics and elements must it include?
    You'll be better off asking this question in the Copywriting forum.

    Alternatively, use the search function as this type of question has been answered dozens of times already.
    {{ DiscussionBoard.errors[4310501].message }}
  • Profile picture of the author SpikeS
    Some of the best performing sales pages are nothing but text. Just check out Eugene Schwartz's famous ad here: http://www.copywriting1.com/Eugeneschwartz.pdf of course now you have video but, that is basically a sales page...just with moving pictures. Search for 'Ultimate Sales letter' on Amazon, that'll help. You can also get the pdf free if you search big G for it
    {{ DiscussionBoard.errors[4310903].message }}
  • Profile picture of the author Big Al
    Hype sells but it can be damaging to your relationship with your buyers. That's different to being 'enthusiastic' in your copy.

    Zach's list is really nice... I'd personally focus lots on presenting your offer and stacking the value seriously high (ie. much more than the monetary value they're paying).

    Then drive traffic and test it
    {{ DiscussionBoard.errors[4311326].message }}
  • Profile picture of the author mbacak
    Well besides all the basic stuff that seems to be already listed... like headline, subhead, yadda, yadda, yadda.. I'd tell you - what really makes a rockin' sales page is an angle, story and soul. The copy that has a great angle with all the other elements will typically out preform basic cookie cutter copy.

    However to really get the sales letter rockin you definitely need to split test the page. I personally like to initially start off in testing radically different pages then the minor things like headline, background and other on page variations
    Signature
    The Listbuilding Club (join by clicking below)
    {{ DiscussionBoard.errors[4312547].message }}
  • Profile picture of the author warrich
    From above post, you all mean to say, you guys fluff and get sales??
    {{ DiscussionBoard.errors[4363083].message }}
  • Profile picture of the author NateRivers
    I know that the first thing I test when I set up a new product is the offer:
    4 payments of $19 vs. a one-time $67
    or
    4.95 14 day trial vs a 21 day trial

    This all assumes you've created a product that people in your niche want anyways- but the offer has changed conversion rates a lot more than changing headings, buttons, or the sales video.
    Signature
    {{ DiscussionBoard.errors[4363207].message }}

Trending Topics