But the funny thing is that once they pay their $97, and start reading they are dissapointed by what they have in their hot little hands. The information does not really reveal their most inner most secrets, infact sometimes these books are just filled with nothing more than Verbatim for their next launch or full of affiliate links.
But what I am about to expose is quite intriguing and MAY even shock you, because our ebook buyer just missed the biggest and best secrets as they were purchasing the ebook.
Let me show you WHY?!
Once you purchase an ebook from someone who knows what they are doing don't just go clicking. Study everything! and I mean EVERYTHING! sorry for shouting but this is important!!!
Think of all the ebooks you have bought and just simply gone through all the download pages, and upsells, and downsells, and cross sells etc etc without realising the process and the huge money and potential on these pages.
Next time you buy something, study the process, and where you are taken as soon as you click that big bright BUY NOW button! You will be amazed, as you become consciously aware of this.
Do they attempt to UPSELL you straight away, If you do buy the upsell, then where do they take you then? Do they offer you a One Time Offer and attempt to get you into another sales funnel? Many times there is often several OTO's put infront of you for major products!!
Study the source code on the thankyou pages that are thrown at you. Click on HTML source code and learn about the scripts and the new technologies, and which auto responder service they are using . You can learn how they are capturing your name and what softwares they are using.
When you clicked close and didnt buy, are they using an exit capture script and capture your name again! See if they are trying to get your name and email on the actual sales page, or do they wait till you click the close button and try to leave. You see some neat little marketing tricks now and then!
Study the Download pages themselves and layouts. Do they use their download pages to promote other products of theirs, or affliate products that are not theirs. Are they throwing bonuses in front of you!? Are links used to direct you to others sales pages, blogs or optin forms for freebies!??
There are BIG BIG lessons to learn here. So RECORD EVERYTHING You SEE!
Also study their follow ups, their email copy and their offers too!
How often do you get emails? Are they promotional or just straight high quality content to help you!? Do they cloak their affiliate links? how?
Do links in their emails go to their products, or just affiliate products? You can learn alot from the BIG GUYS when you sit and study all this! Because this is why they are so successful, this is their inner core of successful marketing!
Next time stop and take notice, study it all. Their copy, their links, the downloads, the offers, the affiliate plugs and see how they do it all. It it quite powerful, because a marketer who knows what they are doing can take a simple $17 page ebook and turn it into grabbing $50, and then another $50 and soon $200 dollars from you before you even know it!!!
SO next time you buy something, study, sit and learn everything. Think about how you can incorporate all these ideas / offers / funnels into your products after someone hits the BUY BUTTON.
This is called reverse engineering the GURUS and it is very powerful. But no one thinks about this as they sit there and download the latest and greatest ebook. They just hurry, and download their PDF and start reading, without realising some powerful marketing and tactics just flew right infront of them without even realising it!
I Know some very successful gurus I will not name here...BUT....more often than not its a case of DO WHAT WE DO, NOT WHAT WE SAY!....
Heres to your online success!